William Carstanjen
Management
And also we have people wandering across the streets, which slow down the ability of buses to get in and out quickly. So, we needed to significantly change the parking design, so that we could have a very large multi-bus drop-off, pickup concurrent operation, and then get those buses to the street, up and down the street, away from our facility without blocking. So you will see -- again, this is not the most exciting part. I'll talk about some of the esthetics in a minute, but you'll see a -- what I hope will be a very, very well-designed bus ingress and egress infrastructure, so that we can move large buses in and out very, very quickly and get them out of our facility to Fair Grounds as quickly as possible. We will also have temporary pedestrian bridges placed over Central Avenue, so that those people that are trying to wander across the street will now be directed to the bridges, so they will not be interrupting traffic as we move people away from the facility or towards the facility depending on the time of day. There are also some aesthetic improvements that are more than aesthetics. They're part of efficiently getting people in and out of our facility. So, you will see a redesigned front portion of the facility, a new gate -- a new entrance gate. Instead of the two traditional gates that you come in -- of Central Avenue, there'll be a large, well-designed central gate that will allow us to bring people into our facility very quickly and also exit them very quickly. And again with a project like this, there is some portion of it devoted to the idea that you have to overall improve your experience to keep up with the best experiences that other people have in the country. So, we've looked at ingress and egress at Super Bowl, at NASCAR events, which also have large crowds coming in and leaving very quickly. Yes, there is some ROI associated with this, but some of this is just necessary to maintain an economic event. So, we plan on monetizing this by charging people for parking and acquiring parking spaces that are not our own and not on our facility, but servicing those parking spaces and thus packaging them with our tickets. So, there will be ROI associated with that, but this is broader than that. I don't want to characterize this as a straight-up ROI project that you might see when we decide to deploy a new slot machine versus keeping an old one. Some of this goes to the aesthetics of the event and improving the things that our customers tell us are the most frustrating and unpleasant parts of their experience. To maintain what we have, to maintain sort of the iconic extravaganza that we are, we have to do better at consistently getting people in and out of our facility efficiently.