William Carstanjen
Analyst
Yeah, that's a really good question. So, one of the attributes of this business, over time, has been the stickiness of the customers. If we can get trial, we've always found, we do a really, really good job of retaining those customers. And in fact, this business is built not on masses and masses of small customers. What we've been good at is developing people into meaningful customers. Our attributes per paying and playing customer really are fairly extraordinary. So, we've always been good. Once we get the hook in the fish and reeling them in, we've always been very, very good at building our relationship with them. So, the history of this business is one of stickiness. When it comes to this year, clearly, some of the traditional brick and mortar outlets, they weren't available because, across the country, COVID restrictions led to the shutdowns of a lots of tracks and OTBs for at least a portion of the time. They'd been reopening for a while and we're demonstrating these results even with them reopening. But I think what you saw there is you saw a decline overall in handle for the industry. So, not our specific results, but handle for the industry as a whole. And that is there's some hardcore folks that didn't transition. Those folks didn't trial even in the face of losing a brick and mortar location that they normally go to. So, those folks, you can take off the table. They're not really a part of the picture. To the extent that some people did, I think it was a nice boost. But again, it wasn't by any means the whole story or any kind of revolutionary development. Clearly, it accelerated some of the channel shift that's been happening. But the story of the channel shift in horse racing is a well understood one. And that is as it develops, the customers tend to be very sticky to the product and they hang around and continue to bet online. So, it caused some mild acceleration. But I really think the story of TwinSpires this year is way broader than that. And we touched on that a bit a moment ago with the single greatest tailwind we usually get every year, which is the mass of casual fans that we acquire cheaply and don't have to reinvest in at a high level, those fans weren't here this year. So, you've got to watch some of those factors against each other. And so, generally, when it comes to active players, I think as a team, we feel pretty good going forward about the level of active players we have and our ability to grow those and the level of stickiness in the players that have joined.