Hey, Nathan, this is Sumit. I'll start and Dave will jump in wherever he sees appropriate. So in terms of household formation trends, I think you started with that. We continue to see signs of industry normalization. Pricing remains stable. Inflation continues to move towards a more normalized level. In fact, we saw no benefit of pricing, as we mentioned on the earnings call, as we move through Q3. Regarding pet household formation, of course, there's no single source of truth for this data. Our triangulation continues to tell us that latest adoption and relinquishment trends are both trending in a better direction. We believe year-over-year adoption growth was in the high single-digit to low double-digit ranges, and relinquishments were down low single-digits. So overall, we observed a return to positive net adoptions in a cycle of Q3 from an external point of view. In terms of, let me see, you had another question here, double click to best expectations for active customer growth in ‘25 with puts and takes. So, I mean, there's a lot going on. Ultimately, we believe, as I mentioned last quarter, the active customer growth that we are driving, with now, two times -- now it's a trend, is largely due to our own efforts and the industry continues to normalize in the background, which is of course a stabilizing factor that is very good to see. On our side, enhancing on-site and mobile experiences, expanding assortment, performance and CRM strategy, and all of that is sort of what's working in conjunction. As we move into ‘25, what has really started to work for us is our focus on connecting the marketing funnel to expanded audiences and driving that funnel exposure is enabling our teams to find both the right level of efficiency, as well as the flexibility to move spend up and down the funnel to capture both share of voice and demand. And when we bring them to the site, we are able to convert them effectively with the previous efforts that I've talked about around improvement of site experience, customer choices, assortment, other innovations, et cetera. So, our ‘25 strategy is very much in line with operating the playbook that we've uncovered and strengthened for ourselves in ‘24. Another data point that I just want to draw your attention to, more of a recall from last quarter, is we'd said we have an improved ability to identify and segment customers and target them to drive improved second purchase rates, auto ship signups, mobile app engagement, et cetera, et cetera. And so, on the background, we've now sort of played this playbook for at least two quarters. We're going to rinse and repeat in Q4 and 2025, strengthening our channels and share performance in the market.