Ian Cook
President and CEO
Yeah. So the first question relative to gross profit, as I said at the beginning, we are very comfortable with the overall strategy we have in place in terms of the effectiveness and efficiency. Obviously, we focus on many things. We focus on our Colgate business planning which is on track, and we are still looking to get $100 million from Colgate business planning this year. We focus on providing value-added offerings to the consumer. So the consumer is prepared even in this environment to pay a premium price. Well, and of course, we continue to be focused on advancing the higher gross profit oral care and personal care businesses, which handily led the pack in this quarter. And then on top, we are, of course, taking pricing. Now, we are still focused in 2009 and going forward, against the targets we have from a gross profit point of view and also 75 basis points. And as we have done some about preliminary thinking in 2009, I think I have already said we have confidence that we will be substantially up, even with some fairly conservative assumptions built into that. But I think it is fair to say, Ali that in terms of delivering 60% you said 50%, it was actually 50% by 2010. We may miss that by a quarter or two, given this unprecedented top profile that we are meeting and overcoming in 2008. So that's the answer on the gross profit, growth confidence going forward, and I think in terms of the prevailing cost environment, we are assuming that will worst and dealing with that. Secondly, back to Latin America, I think we had this discussion on the call the last time, Ali relative to Latin America. This is a terrific business that we got volume growth in Latin America of around 7.5%. And we have seen our advertising investment in that division up meaningfully year-on-year, and still we have a profit increase of plus 14%. So we like the profile of that business and we are making a choice to drive our brand growth and penetration and trial and market share in a favorable environment. So, I repeat volume growth about 7.4%. As Bina said, shares in some of that key market in Latin America and find high with an opportunity to drive them further and maintain that top line volume growth in the high single-digit area as we have said before.