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Clarus Corporation (CLAR)

Q2 2017 Earnings Call· Mon, Aug 7, 2017

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Transcript

Operator

Operator

Good afternoon everyone and thank you for participating in today's conference call to discuss Black Diamond, Inc.'s Financial Results for the Second Quarter ended June 30, 2017. Joining us today are Black Diamond Inc.'s Chief Administrative Officer and CFO, Aaron Kuehne, Black Diamond Equipment's President, John Walbrecht and the company's External Director of Investor Relations, Cody Slach. Following their remarks, we’ll open the call for your questions. Before we go further, I would like to turn the call over to Mr. Slach as he reads the company's Safe Harbor statement within the meaning of the Private Securities Litigation Reform Act of 1995 that provides important cautions regarding forward-looking statements. Cody, please go ahead.

Cody Slach

Management

Thanks Kelly. Please note that during this call, the company may use words such as appears, anticipates, believes, plans, expects, intends, future and similar expressions, which constitute forward-looking statements within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are made based on the company's expectations and beliefs concerning future events impacting the company and therefore, involve a number of risks and uncertainties. The company cautions you that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statement. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the company could differ materially from those expressed or implied by forward-looking statements used in this call include, but are not limited to, the overall level of consumer spending on the company's products, general economic conditions and other factors affecting consumer confidence, disruption and volatility in the global capital and credit markets, the financial strength of the company's customers, the company's ability to implement its reformation and growth strategy, including its ability to organically grow each of its historical product lines, the ability of the company to identify potential acquisition or investment opportunities as part of its redeployment and diversification strategy, the company's ability to successfully redeploy its capital into diversifying assets or that any such redeployment will result in the company's future profitability, the company's exposure to product liability or product warranty claims and other loss contingencies, the stability of the company's manufacturing facilities and foreign suppliers, the company's ability to protect patents, trademarks and other intellectual property rights, fluctuations in the price, availability and quality of raw materials and contracted products as well as foreign currency fluctuations, the company's ability to utilize its net operating loss carryforwards and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect the company's financial results is included from time-to-time in the company's public reports filed with the SEC, including the company's Annual Report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. All forward-looking statements included in this conference call are based upon information available to the company as of the date of this call and speak only as of the date hereof. The company assumes no obligation to update any forward-looking statements to reflect events or circumstances after the date of this call. I would like to remind everyone this call will be available for replay through August 21 starting at 8:00 PM Eastern tonight. A webcast replay will also be available via the link provided in today's release as well as on the company's website at blackdiamond-inc.com. Any redistribution, retransmission or rebroadcast of this call in any way without the expressed written consent of Black Diamond is strictly prohibited. Now I would like to turn the call over to Black Diamond Equipment's President, John Walbrecht. John?

John Walbrecht

Management

Thank you Tony and good afternoon everyone, we are excited to be joining you. Our second quarter served as a period of continued progress to better serving our core consumers while driving innovation in current and adjacent product categories. We grew sales in all of our major markets, geographic market, and across all our distribution channels including strong double-digit growth in our distributor and our direct to consumer businesses. Products that drove this growth included the launch of the new Black Diamond rock shoes; our new rope line, a category we introduced just last fall as well as our harnesses, carabiner and trekking pole collections. For spring ’18, we introduced our full range of new rock shoes to the June 17, Friedrichshafen show in Germany, and then followed up by shipping to a couple of our key retailers just weeks later after our launch for spring 2018. This timing very important as a strategic initiative shows our improved to speed to commercialization and more importantly our ability to better respond to retail demand. The response to our climbing shoe line has been quite strong, both in terms of consumer and retailer feedback as well as trade recognition. And I have more to share with you in our later comments. Our second quarter is typically a high replenishment order period for Black Diamond. The progress we've made to improve our supply chain allowed us to satisfy short order demand, particularly in our European and independent global IGD markets. Europe also benefited from small but steady improvement, sales from our direct to consumer launch, which we launched in late Q1 of this year. In IGD, sales grew strong double digits due to fulfillment of certain second half 2017 preseason bookings and increased replenishment orders for China, Korea, Japan and Australia. Our North…

Aaron Kuehne

Management

Thank you John and good afternoon everyone. Sales in the second quarter of 2017 increased 5% to $30.7 million compared to $29.1 million in the same-year ago quarter. And on a constant currency basis, sales were up 6%. Increase was primarily due to a strong growth in our climb and ski categories, especially within our independent global distributor and direct to consumer channels. In fact, during Q2, our distributor business was up 23% while our direct to consumer channel was up 15%. Gross margin increased 90 basis points to 29.5% compared to 28.6% in the year ago quarter. The increase was primarily due to a favorable mix of higher margin products and channel distribution. This was partially offset by approximately 220 basis points in prior year capitalized negative production and sourcing variances that ran through the P&L in the second quarter. These variances were expected and discussed in our first quarter earnings call. It was also offset by lower than anticipated gross margins and higher than expected sales of discontinued merchandise primarily associated with the rightsizing of our apparel line. This had an overall negative impact of 150 basis points on the quarter. Although this impacted our margins, we exited the quarter with very little discontinued merchandise especially apparel merchandise in our inventory. In addition, our efforts to recalibrate our apparel line to a more focused SKU count is largely compete. It is important to reiterate that the impact of low margin discontinued apparel sales on our overall gross margin was the result of the fact that the level of sales of discontinued merchandise was higher in the quarter than what we expected, not the result of lower gross margins on our newer merchandise. Selling, general and administrative expenses in the second quarter were up 11% to $12.9 million compared…

John Walbrecht

Management

Thanks Aaron. To summarize my comments, we continue to believe the Black Diamond Equipment is on strong footing for the future enabling us to invest in marketing and innovation to drive the brand forward. This can be best characterized by our fall ’17 product lineup. For fall ’17 we are excited about our brands momentum heading into the season. Focused on improving on-time delivery, stronger sell through and ease to do business with, in tandem with our aggressive national ad campaign which encompasses both print and television, we will be focusing on our Defy the Dark headline campaign and our backcountry skiing campaigns. These will be supported by product ads focused on our ISPO Gold Award-winning Helio Glove, the Consumer's Choice Powder award for Boundary Pro ski, Ski of the Year and our award-winning winning [indiscernible] program including the hoodie, the jacket and the hybrid. Additionally, with winter gym season approaching, we will continue our focus on climbing sportswear, a category where we continued to see stronger than expected demand. For spring ’18, we just attended the summer outdoor retailer show and are seeing stronger than expected growth in our spring ’18 bookings. Spring ’18 will see the launch of new developments of both climb and mountain. And we anticipate seeing growth momentum as we continue to invest in new products alongside our more disruptive marketing. A few of our new products include the launch of our rock shoe collection which I discussed in my opening remarks and expanded spring stretch rainwear collection, a new device called the ATC Pilot; patented trekking poles, updated harnesses, expanded packs, sportswear, logo wear, et cetera. During the spring ’18 tradeshow cycle including the recently completed outdoor retailer show, Black Diamond continued its successive innovation receiving the 2017 Editor's Choice Gold award for the…

Operator

Operator

[Operator Instructions] We'll hear first from Dave King with Roth Capital.

Dave King

Analyst

I guess trying to understand the decline in operating margins a little more. If we take out the 150 basis points of impact and then the 220 basis points of impact, I guess or benefit from the repatriation issues, is it right to be assuming that 20 basis points of improvement came from mix improvements and product cost improvements and the reason I ask is, assuming that sort of the number, how should we be thinking about the puts and takes to get to sort of the full year guidance with those repatriation issues likely to subside from that 220 basis point tailwind, how should we be thinking about getting the margin up to get to that guide into now at 32.5%?

Aaron Kuehne

Management

So this is Aaron and I’ll take that. So Dave, you're right. Let me back up. In Q2, we were negatively impacted by two primary components here. First of all, with the repatriation of the manufacturing activities from China to Salt Lake. And as you noted, it caused us or it had a negative impact of about 220 basis points. We now believe that we have these negative variances or capitalized negative variances behind us as of the end of Q2 and so those should not be reoccurring into the future. So that’s one primary component. The other piece is that we did have an increase in the movement of discontinued merchandise or closeouts and that also had a negative impact on the gross margin profile for Q2 as well. As we look to the back half of 2017, we do anticipate seeing significant improvements related to product mix, channel mix and our sourcing activities. Once again, we should see that these negative capitalized variances no longer continue to have the negative impact that they've had as we’ve stabilized our sourcing activities, primarily our in-house manufacturing activities in Salt Lake. We are sitting on a much better position when it comes to our close out or discontinued merchandise. It’s the lows that I've seen it in the last year and a half. And then back again, as we've eliminated the promotional activity on our website and as we continue to focus on product mix and channel mix, that's where we're expecting the benefits or the increases to come from in the back half.

Dave King

Analyst

And then, so I guess, if you're able to then back that out, what was the benefit that you got from products cost improvement or mix in the quarter, I mean we could take it offline if needed, but I'm just trying to get a sense of what the underlying improvement was in the quarter that should be sort of sustainable number as we look to the back half.

Aaron Kuehne

Management

Yes. So for the quarter, we saw a benefit of about 90 basis points due to product mix and channel mix.

Dave King

Analyst

Okay. And then similarly in thinking about the operating margin decline, for the expenses, it seems like you're guiding to a decline from the current run rate even with what I would think would be seasonal increases in the fourth quarter, I guess how should we be thinking about the trajectory. It sounds like there was some accelerated investment in the second quarter, how much of that should continue? I guess, what are the puts and takes there?

Aaron Kuehne

Management

Yeah. For sure. So we did accelerate definitely the investments that we’ve made in our marketing and R&D components, further supporting our strategic initiatives around product innovation and increasing brand equity. I'll give you little bit more specifics as it relates to the year-over-year increase. One, we invested an incremental $1 million in marketing during Q2 versus the prior year Q2. That investment was an acceleration of those expenses, so we do not anticipate to have that be incremental per se to the overall view on 2017. It’s just that we shifted the timing of it. And so we do anticipate that we will continue to be in line with the guidance that we provided from an SG&A perspective, it’s just a matter of how it now gets reallocated into Q3 and Q4.

Dave King

Analyst

And then I guess lastly for me, so John, it sounds like the fall ’17, spring ’18 bookings are up, so encouraging there. I guess, can you give us a sense of order of magnitude on those things and just remind us again of how much of the business typically comprised of ASAP orders, just it seems like you're guiding to sort of a deceleration on the revenue growth in the back half versus what you've been doing, but at the same time, it seems like the business is sort of humming along on the top line, so maybe you can talk a little bit about that?

John Walbrecht

Management

Yeah. I guess the two things I would say to you, typically, we run around a 20% run rate and in the second quarter, we saw better than that. So I expect that will continue. And then I guess the best I can give you as an understanding of where fall bookings are going as you go back to the statement that Aaron said on our year-over-year inventory increase, which aided part of our capital, obviously we wouldn’t invest in more inventory than we think the business can achieve. Do you remember that number?

Dave King

Analyst

Yeah. No. It's fine. I'll take it offline, because some of that was new product, but it sounds like some of that was also better on time delivery, but we can take that offline.

John Walbrecht

Management

Right. Both of those are critical, because earlier on time delivery means an increase in your reorder first in first out. So if I can ship earlier, then not only do I capture the adage, kill two birds with one stone, not only do I get earlier revenue in which we're doing that by shipping earlier on a month to month basis, but at the same time, because I ship earlier first in first out, we actually are seeing an increased percentage of reorder because we've actually been on the floor and more competitive earlier in the season. So it’s a win on both and that’s why we always stress, ship on time, have a good sell through, because obviously shipping on time and not have a good sell through, all you’ve done is make it more relevant to the retailer that you’re not selling through. So have a good sell through into the marketing, ship earlier and then you will have better reorders as well as better bookings and we're seeing both of those. And so the inventory buy up is anticipation of the combination of the booking and the reorder demand.

Operator

Operator

We’ll hear next from Andrew Burns with DA Davidson.

Andrew Burns

Analyst

Aaron, I was hoping you could clarify some of the online commentary. I think I heard US hard goods on DTC was up 24%. I think the overall was up 15% and that up 15 would include Europe, which would be new revenue, what’s the disconnect there?

Aaron Kuehne

Management

Apparel. Just the scaling, it’s the continued scaling of apparel. So we have more demand for apparel than we had planned on going into that season. Our view is to cut back our apparel demand and scale that business back and we chased it all season. So again, based on when we bought and when we plan that season versus fall ‘17 and spring ’18, where we’re seeing strong momentum again for BD apparel. We just need to be, again, ship on time, have more inventory, have better sell through. These are, though they read as negatives, they are actually positive opportunities for the brand.

Andrew Burns

Analyst

Okay. And as it relates to the gross margin guidance moving towards the lower end of the range, has anything changed in terms of your second half gross margin outlook, understanding if a lot of the inventory that needed to be cleared out occurred in the second quarter, I would think perhaps 3Q and 4Q would have been stable or even improved a little with less discounting.

Aaron Kuehne

Management

No. You’re spot on, Andrew.

John Walbrecht

Management

You’re just bringing up the low average of the second quarter of getting rid of products that had more negative margins than we’d like from 2016 carryover and then that we sold a lot more closeout inventory earlier in the year than anticipated. More in earlier.

Andrew Burns

Analyst

And one last one, just on the climbing shoes. It sounds like a very encouraging start and I think at the OR show, you referenced that ropes and climbing shoes were 40% of total category spend. And the question will be, how do you ramp doors and how do you sort of think of a timeline to get a Black Diamond appropriate market share on those two categories?

John Walbrecht

Management

I think that part of it starts with product innovation and making sure that both in ropes and footwear, our product is innovative and demanded. It’s shipping earlier and we’ve already started shipping this fall and gaining market share as we go into the winter, into our climb season or back to gym season. And then it’s continuing to innovate and steal market share, both through product and through consumer brand awareness. But it’s, this is a category that though BD hasn’t been playing in these two categories, our competition is strong in these categories and it will be, it’s intended to be the battleground.

Operator

Operator

We’ll move next to Jim Duffy with Stifel.

Jim Duffy

Analyst

Few questions from me. I’m going to start down the path on the gross margin, you mentioned a desire to be better in stock, of course the flip side of in stocks is margin risk, if you have to clear it. Aaron, can you just share a little more color on the inventory position. I think you mentioned that the discontinued merchandise is down. What is it that caused the growth in the inventory year-to-year? Is it a unique compare with a year ago?

Aaron Kuehne

Management

Yeah. So let’s start with the discontinued merchandise piece first. As mentioned, I believe that we are in the best position we’ve been in for a long period of time as it relates to the overall health of our inventory. We are currently sitting on about 3.1% of our inventory being discontinued merchandise. But more importantly, it’s clean or rich DM. We were running through some of the apparel DM that had been built up over prior seasons that was just needing to get off our books and that came at a higher cost, higher than expected cost in terms of negative impact to gross margin. As it relates to the overall increase of our inventory, this goes back to our overall focus on ensuring on time deliveries and ensuring that we have our top 100 styles in stock ready to go for our retail partners and we've benefited from that, we've been able to capture a higher rate of ASAP replenishment business, but also ensured that we had a higher fulfillment rate as well. So it's been beneficial for us, it has increased our working capital needs et cetera, but we do anticipate that through the course of the next four or five months that we'll be able to start seeing that come down as we satisfy our fall or second half preseason bookings and orders that come in.

Jim Duffy

Analyst

And then it sounds like the clearance apparel product was fall ’16 product.

Aaron Kuehne

Management

Even prior.

Jim Duffy

Analyst

Okay. You just made a decision to get that off the books and move forward, I’m trying to reconcile that with John's comment that you didn't have enough inventory in apparel.

Aaron Kuehne

Management

For spring ’17, we did not. And so remember, we have two six month seasons that we are dealing with and the new spring ’17, we came out of spring ’17 very clean as it relates to apparel inventory and we expect the same as we come out of the back half of 2017 as well. So because of the buildup that occurred over the previous seasons, there was still some hangover that needed to be cleared out, we opted to move it through some different channels, but they came out at a more negative gross margin than what we had originally anticipated.

Jim Duffy

Analyst

And then John, question for you just on innovations and product pipeline as you look out to ’18, your enthusiasm was very evident at the Outdoor retailer show, can you share a little bit of what you learned based on your discussions with retailers in the order season, what are the products that the retailers are really responding to, what is it that is really supporting that enthusiasm as you look out to fall and spring of ’18?

John Walbrecht

Management

I think what you will see is the brilliance of BD strategy being in 33 categories and so retailers are looking for us to play in wider spectrums of opportunity. I think that we are finding ways to be innovative in climb, in ski and mountain as well as apparel. I believe that the brand continues through a combination of brand strength and product innovation in tandem with the marketing to gain consumer support and in consumer support, we see innovation as well as product demand in logo wear, sportswear, outer wear, apparel, packs, what I call brand identities. But I think as you saw in the booth that big graphic that mural on the wall that held all the products we do. And as I said in our meetings there, we either have 120 competitors or no competitors depending upon how you look at our category offerings and I think our retailers, because of our specialty nature are enthused and excited about the different product innovations that were coming out across a broad range of product categories and we’re seeing it in 20 plus different categories and that’s where BD strength lies.

Operator

Operator

And at this time, that does conclude our question-and-answer session. Mr. Walbrecht, I'd like to turn things back to you for closing remarks.

John Walbrecht

Management

We'd like to thank everyone for listening today’s call and we look forward to speaking with you when we report our third quarter results. Have a great fall season and thanks for joining us.

Operator

Operator

And ladies and gentlemen, that does conclude today's conference. Again, thank you all for joining us.