Don Knauss
Analyst · Bank of America-Merrill Lynch.
Olivia, let me take the last part of your question on smart seeking bleach, we priced it at line pricing to our regular bleach so that we could get, cold merchandizing together. We think it’s going to expand use education for bleach, that’s what we think particularly among millennials where they don’t typically wear just pure white clothing, so we think it’s an expansion of the use education for bleach and we expect it to be merchandized and shelved along with regular bleach and as I’ve said that’s why we priced it on a line pricing basis so we could get, cold merchandizing. Because we would expect people to potentially buy both bleaches, one we’re seeing more and more usage of regular bleach in cleaning around the home, particularly during flu season and obviously smart seeking bleach more used ideally in the laundry room. Now as far as promotion goes, as you say everybody is amping up promotional spending, our spending in the first half of the year was essentially flat on trade spending, we are seeing as I noted a ramp-up in the second half particularly between behind those brands that have challenged from a share standpoint, particularly Laundry, Home Care, Litter, and Glad, so that’s where you’re going to primarily see the increases. Most of our increases are behind innovation spending except in the case of bleach where we’re getting one incremental event basically as we get back into the regular merchandizing calendar, so I don’t know if it’s a new normal, I think everybody is obviously trying to, from a retail standpoint, trying to generate traffic, I think they’re using number one brands to do that which bodes well for us. I’ve met with about 15 retailers three weeks ago at the FMI Midwinter Conference in Arizona, and I think the biggest issue, all of them basically talked about was getting traffic back into their stores. So I think you’re going to continue to see aggressive activity on everybody’s part to help get that traffic but again, number one brands are really what’s in their forefront in their mind to get the traffic private label, focusing on private label is not getting traffic in the stores and they recognize that.