Stephen M. Robb - The Clorox Co.
Management
Yes. Thank you, Faiza. So private label, pretty stable. Let's make that the headline. As a reminder, we compete in nine major categories and in three of those nine, private label is a major competitor, so just to put it in perspective. But as you rightly said, we've competed very well in the past against private label, and we continue to do so as you look at volumes, as you look at sales, as you look at market shares. And it's been relatively stable. Certainly, there's a lot of talk about German discounters and perhaps Amazon focusing on private label, but overall, I would characterize the situation as pretty stable and for us something that we're pretty comfortable with. We're always watching private label, but if you look at it over a prolonged period of time, over the last decade, the gains that they've made are pretty modest, but we have also gained at the same time in an environment where value remains king for the consumer, and that's perhaps the reason why we've done so well. We keep our price gaps sharp, but importantly we keep our products differentiated and we invest in our brands, and as a result, as I mentioned in my introductory remarks, the majority of our brands is perceived as superior versus everybody in the marketplace in their categories, and as a result, we've also been able to grow household penetration on our brands. We have gained a substantial amount of household penetration across our entire portfolio, led by the Clorox brand, and that just suggests that in an environment where certainly value, like I said, remains king, we continue to operate effectively and as long as we continue to focus on value, which is the core pillar of our strategy and perhaps the most important non-financial metric that this management team is focused on, I expect us to continue to do well.