John R. Hartung - Chipotle Mexican Grill, Inc.
Management
Yeah, Greg, if you look back to those periods, depending on what you look at, you're going to see a much different food cost. We in the fourth quarter had a 35.3% food cost. When you look back into those periods you're going to see a food cost somewhere in the 30%, 31% range, there's 400 basis point right there. The other piece is labor inflation. Since 2012, we've had labor inflation totaling about 20%. We have only taken about 5% of a menu price increase in that time, and so we've eaten a couple hundred basis points worth of labor inflation, at least, maybe even more. And so the food cost is higher because of things like, we've had inflation at steak, we've invested in Food With Integrity, things like that, And because we are a little bit behind right now menu pricing, I would say our food is at an elevated level, we've been eating some of the higher food costs over time, same thing with the labor. And so we need a combination, frankly, of getting our volume back, getting back into the $2.5 million range, delivering on some of the efficiencies that we've talked about, and passing on some of these higher costs to our customers. And if we do all that, I think we can get back into the high 20s%. If we only stayed at this current volume, $2 million, or so, I think it would be a stretch to consider getting some margin in the mid-20% range or higher, unless we wanted to just jam a very high menu price increase, but that's never been part of our strategy, because we want to be accessible to the masses. We want to remain affordable.