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Commerce.com, Inc. (CMRC)

Q3 2021 Earnings Call· Thu, Nov 4, 2021

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by, and welcome to BigCommerce’s Third Quarter 2021 Earnings Call. At this time all participants are in a listen-only mode. After the speakers’ presentation, there will be a question-and-answer session. Please be advised that today’s conference is being recorded. I would now like to turn the conference over to your first speaker today, Daniel Lentz, Head of Investor Relations. Thank you. Please go ahead.

Daniel Lentz

Management

Good afternoon, and welcome to BigCommerce’s third quarter 2021 earnings call. We will be discussing the results announced in our press release issued after today’s market closed. With me are BigCommerce’s President, CEO and Chairman, Brent Bellm; and CFO, Robert Alvarez. Today’s call will contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning financial and business trends, our expected future business and financial performance and financial condition and our guidance for the fourth quarter of 2021 and the full year 2021. These statements can be identified by words such as expect, anticipate, intend, plan, believe, seek, will or similar words. These statements reflect our views as of today only and should not be relied upon as representing our views at any subsequent date, and we do not undertake any duty to update these statements. Forward-looking statements, by their nature, address matters that are subject to risks and uncertainties that could cause actual results to differ materially from expectations. For a discussion of the material risks and other important factors that could affect our actual results, please refer to the risks and other disclosures contained in our filings with the Securities and Exchange Commission. During the call, we will also discuss certain non-GAAP financial measures, which are not prepared in accordance with generally accepted accounting principles. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures as well as how we define these metrics and other metrics is included in our earnings press release, which has been furnished to the SEC and is also available on our website at investors.bigcommerce.com. With that, let me turn the call over to Brent.

Brent Bellm

Management

Thank you, Daniel, and thanks to everyone for joining us on our third quarter earnings call. On today’s call Robert and I will review our third quarter results. We’ve had an exciting and eventful quarter, and I’m pleased to share updates in a number of key initiatives and milestones for our company. I will provide several updates today, including product development progress, strategic partnership wins and update on a recent acquisition of Feedonomics and finally a recent capital raise. To conclude today’s call, we will give an update on our fourth quarter and 2021 full year guidance. Let’s begin with a brief recap of our Q3 financial results. We experienced another quarter of accelerating growth across our business. Revenue increased to $59 million, up 49% year-over-year, including $5.9 million from Feedonomics. That represents the seventh straight quarter of 30% or higher revenue growth. These results reflect the success of our Open SaaS strategy and progress across a number of company priorities, including enterprise sales growth, international expansion, B2B headless use cases and omnichannel advertising and selling enablement. We finished Q3 with ARR, or annual revenue run rate, at $253.5 million, up 52% from last year. Our enterprise account ARR finished at $159.9 million, up 78% year-over-year. And finally, ARR for accounts greater than $2,000 in annual contract value, or ACV, finished at $222.3 million, up 65% year-over-year. Our strategy remains focused on providing the world’s most flexible Open SaaS platform to power the growth of businesses of all sizes. Omnichannel selling and demand generation is central to this. Our acquisition of Feedonomics provides industry leading feed integration and optimization capabilities to a hundred plus leading channels around the world. These channels include search engines like Google, marketplaces like Amazon, Walmart, Wish, and Mercado Libre and social networks such as TikTok,…

Robert Alvarez

Management

Thanks, Brent. And I appreciate everyone joining us on the call today. I’m pleased to share the details of another strong quarter for BigCommerce in Q3. Today I’ll walk you through our third quarter financial results, provide color on our recent capital raise and update you on our fourth quarter guidance. Please note that all amounts below include the results and activity of Feedonomics from the date of acquisition, through the end of Q3 on a consolidated basis. I would like to reiterate my gratitude to the team for another outstanding quarter. Bottomline we’re seeing continued strength across our business. And now have a strong balance sheet to deploy capital towards accelerating our key strategic priorities, setting us up for multiple years of growth ahead. In Q3, total revenue was $59.3 million up 49% year-over-year, and includes $5.9 million of revenue contributed by Feedonomics. Subscription revenue grew 59% year-over-year, while partner and services revenue or PSR was up 30% year-over-year. Revenue in U.S. was up 47% compared to 59% across our combined international operations. Our global platform is seeing tremendous growth, particularly outside of the U.S. International expansion progress has been tremendous thus far. EMEA revenue was up 68% in Q3 as we added investment in existing markets and expanded our enterprise selling capability into new countries. APAC was up 55% in Q3, and we are also evaluating additional expansion opportunities in this region as well. Moving to our KPIs, we saw continued acceleration across various metrics, underlying our core business. For example, annual revenue run rate, or ARR grew to $253.5 million up 52% year-over-year, driven by healthy, organic growth and the addition of Feedonomics business to the BigCommerce portfolio. Feedonomics posted an ARR of $32.9 million, up 61% year-over-year. ARR from accounts with greater than $2,000 in ACV…

Operator

Operator

Certainly. [Operator Instructions] Our first question comes from the line of Terry Tillman from Truist Securities. Your question, please.

Terry Tillman

Analyst

Yes. Hey Brent, RA and Daniel, thanks for taking my questions. Congratulations on the upside and the quarter. Two questions. The first one is related to the organic enterprise ARR momentum. I think you said it was above 50%. I’m not necessarily holding you to maintaining a five handle growth, but just generally speaking, the enterprise ARR momentum, can you – is this sustainable and how important is multi-storefront as we move into 2022 around this enterprise AR and then I have a follow-up?

Robert Alvarez

Management

Yes. I mean, Hey Terry, yes. I mean, if you look at the last four quarters, we grown our enterprise ARR north of 50%. So really excited about that. The – we are thrilled with the announcement of kind of native multi-store becoming general available early next year. I mean as you know, we’ve been working on that for quite some time. We think it’s going to be a big needle mover for us. We think we’re going to get more opportunities more at bats with that capability. And it’s something merchants and partners have been asking us for. And we couldn’t be more excited about the impact that that could have for us next year. So just look at the last four quarters north of 50%, can’t promise that it’ll always be north of 50%, but yes, I mean, we’re – we’ll definitely see an uptick on multi-store as that plays out throughout next year.

Terry Tillman

Analyst

That sounds good, RA. And I guess my follow-up question relates to the exciting recent news with Amazon and Mercado Libre. Maybe we could just get an update on that in terms of when that is generally available and what kind of feedback you’re seeing. And as we move into 2022, where do you see this impacting the model, whether it’s direct or indirectly on either software or PSR. Thank you.

Brent Bellm

Management

Both of those are available. Hey Terry, Brent here. The Amazon integration is notable, because they integrated directly into us and it’s equipping merchants who are selling on their own websites, but wanting to use Amazon for fulfillment, the ability to do that, and the Mercado Libre is also live and available. And we’ve seen a lot of interest in initial uptake from merchants in the United States, looking to expand their sales into Latin America.

Operator

Operator

Thank you. Our next question comes in line of Josh Beck from KeyBanc Capital Markets. Your question, please.

Alex Markgraff

Analyst

Hey team, thanks for the question. This is Alex Markgraff on for Josh. I just wanted to check in around the social commerce opportunity. Obviously you have been active here with respect to partnerships. Can you just elaborate on how you’re thinking about the evolution of this channel in the coming years and you think this channel is perhaps in inflecting. Thank you.

Brent Bellm

Management

Yes. Social is super important, both as an advertising channel first and foremost, and secondarily as a selling channel. Facebook alone is the second biggest advertising channel after Google in the United States. And then when you add non-Facebook properties like TikTok, which we just announced we’re super excited about all of these, and that frankly is one of the primary motivators of the acquisition of Feedonomics. So what Feedonomics addresses is the ability for a brand retailer merchant to optimize their ability to both advertise and sell through social networks, in addition to all of the other advertising and marketplace channels, but in particular, to get their product catalog optimized for the specific schema and framework of those individual channels. And so we’re super excited to enable our customers to optimize for Facebook, TikTok, which we just announced. We are in this initial integration with them, we’re offering a bunch of ad credits so that brands and merchants can get started advertising and selling on TikTok and realizing sort of the benefits of that unique community and ability to reach them. As far as we can tell globally, I’ve actually seen some third-party research that estimates that commerce happening through social networks globally is in the low-single digit percentages. And I think that’s a fraction of what the total commerce influences. If you also count advertising and awareness then ends up leading to transactions on merchant websites. I can only imagine that that’s going to grow over time and to levels that I can’t predict probably better than anybody else, but extremely important billion plus users on TikTok that alone is a really critical channel to try to connect to for merchants. Thanks for the question.

Operator

Operator

Thank you. Our next question comes from the line of Brent Bracelin from Piper Sandler. Your question, please.

Clarke Jeffries

Analyst

Hi this is Clarke Jeffries on for Brent. Just two questions on Feedonomics. The first one, how should we be thinking about changes in the online advertising tracking an ID space affecting the Feedonomics business? Is that actually a increase in value for the solution or sort of no change there? And then the second one is, compared to the $11 million expected contribution for the year, it sounds like there was some early out performance. Anything you could point to as driving that. And should we think of that 60% growth rate of a relative acceleration or where the company was at?

Brent Bellm

Management

This is Brent. I’ll take the first one, R.A., the second one. I don’t believe there’s a direct impact on Feedonomics business from changes in tracking and sort of Pexels rules on websites, because fundamentally, the part of the business that Feedonomics is in the scene part of it, meaning getting the product catalog from the source of truth of a brand or merchant into the advertising destination and optimized in the format for that. They are not in the part of the business that is related to either website tracking or ad buying. Although, if you don’t optimize your feed, then anything you spend on ad buying is going to have a much lower return on ad spend. And so it’s really a prerequisite. There may be a secondary effect, which is that as certain types of historic advertising become less viable or less productive than merchants are going to seek out new and additional sources of advertising to make up for that, that really plays to Feedonomics benefits, because once you get your catalog into Feedonomics, they’re then connected to a hundred or more channels around the world, and you can very easily add channels in sort of make up through breadth and depth what you might have lost from other channels based on rules changes. So no direct effect, I don’t think, but the potential for secondary benefits. All right.

Robert Alvarez

Management

Yes. I mean, when we first announced the deal, we thought about Feedonomics just in terms of their ongoing business, but since they supported and continue to support multiple platforms. We did build in some assumptions just around retention. Thankfully, the retention just remains strong for Feedonomics throughout the quarter. The big call outs for Feedonomics is that it’s still early days, but we’re seeing great interests from partners, we’re seeing those cross sell motions, really starting to take hold. The feedback from both partners and merchants have been very, very positive. So we’re really excited about that. We’ve already started the work on building out a self serve flow to take all the great capabilities that Feedonomics has and really offer that up across the base. But in terms of like setting 60%-plus growth assumptions for Feedonomics going forward a little bit premature on that, but I’d say it’s going to grow as much at least as our enterprise accounts. So the vast majority of their accounts are enterprise in the near-term. We expect them to grow at least at the same clip as our enterprise accounts. But overall super pleased big kudos to Feedonomics, the team the culture alignment has been awesome. Product alignment has been great. And we’re really just getting started in terms of what we can do with that business for the benefit of our merchants and our partners.

Clarke Jeffries

Analyst

Super encouraging to hear. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Parker Lane from Stifel. Your question please.

Parker Lane

Analyst

Yes. Hi, thanks for taking my questions. Brent, I was wondering if you could comment on the reception too, in progress of the B2B business. I know you announced that earlier this year. Maybe give us a sense of – at the level of urgency you’re seeing from B2B organizations to up level their own ecommerce efforts relative to B2B. Thanks.

Brent Bellm

Management

B2B is going great. It continues to be more than 20% of new customer sales in particular and sort of the mid-market and above, where it’s more easily tracked. I’d remind folks listening in that the very big accelerator to our B2B positioning was the launch of our B2B addition back in May or June. And that basically bundles a half dozen of the most popular product extensions for B2B selling into a single big commerce contract. And basically deployment, that’s been selling extremely well and has been selling well around the world. We also continue to gain a lot of recognition for B2B capabilities. Most recently, paradigm, which is the most focused B2B platform evaluation that happens every year in the United States. This year included big commerce, both in their mid-market and enterprise editions. We won 16 medals out of – I forget how many, maybe like 20 possible, including gold medals and categories like the best cost of ownership for B2B. So very good momentum, very good recognition in B2B, it continues to be an important part of our business that we’re investing to grow. Thanks for the question.

Operator

Operator

Thank you. Our next question comes to line of Stan Zlotsky from Morgan Stanley. Your question, please.

Stan Zlotsky

Analyst

Perfect. Thank you so much guys. Couple of questions from my end. Brent, maybe for you, with the holiday shopping season coming up and obviously everybody’s hearing a lot about supply chain issues. How are your merchants thinking about GMV growth and by extension how are you guys thinking about your PSR growth into the holiday season? And then I have a quick follow-up.

Brent Bellm

Management

I’ll let R.A. talk about PSR growth, in terms of the merchants, it’s not like I’ve talked to enough of them to be able to speak definitively across the board, but with more than 50,000 customers or representative sample. So anything I tell you would be sort of the same on average as the entire U.S., if not global economy. What we’re seeing in terms of GMV though is, it is continuing to increase off of its growth rate off the highs of last year, meaning growth rate sort of hit its bottom back in July and has been increasing in August, September, October. So supply chain issues may be worsening, but we’re seeing at least the year-on-year GMV as we measure it improving. And will that come to a screeching halt in the coming weeks or months? I can’t predict that any better than most people and economists are probably the best ones to consult. R.A. how is this impacting our sort of PSR projections?

Robert Alvarez

Management

Yes. I mean, it’s definitely something that we’re factoring in and paying attention to. But to Brent’s point, we haven’t heard too much from our merchants on this. GMV in July kind of depth a little, but then bounced back in August and then really bounced back in September. So, as we think about Q4 near-term, we’re factoring in just the continuation of those trends, but also factoring in it’s our big holiday season with just some caution just around potential issues. But we feel really good about the guide factoring all those things in. But we ended the quarter much stronger than we started the quarter, which is great and early signs in for October were good.

Stan Zlotsky

Analyst

Okay. Perfect. And then just as a quick follow-up, I’m jumping up back and forth between calls here. But could you repeat the inorganic ARR contribution from Feedonomics that you picked up in the quarter? I think it was $32.9 million. Is that correct?

Robert Alvarez

Management

That’s right Stan, $32.9 million.

Stan Zlotsky

Analyst

Got it. So if we backed that out, it looks like and we do the math on the monthly recurring revenue, looks like that ticked down a little bit from 34% MRR to 30% in the quarter. Is there anything one-time in there that we need to be mindful of or is it just a function of looking you lapping the really tough comps on MRR from a year ago. And that’s just it.

Robert Alvarez

Management

Yes. Some of it is the tough comps. I mean, look, we highlighted the fact that enterprise and mid-market was really, really strong during the quarter. Our gross new bookings was really strong, especially when you include the initial MRR from our Oak status, New York deal. We did have some legacy cohort of merchants on our legacy plans that we put onto our standard plans in current plans. We saw some of the benefit in Q2. We saw some of the effects of the downgrades and upgrades in Q3. All of that is behind us now. So it’s not going to affect the go forward, but really strong gross new, really strong mid-market enterprise, had to get through some of that last pricing action. We don’t have any other pricing actions plan, so Q4 is looking good, looking clean and all of that is behind us.

Stan Zlotsky

Analyst

Got it. Perfect, guys. Thank you.

Robert Alvarez

Management

Thanks.

Operator

Operator

Thank you. Our next question comes from the line of Raimo Lenschow from Barclays. Your question, please.

Unidentified Analyst

Analyst

This is Ravi on for Raimo. Thanks for taking my question. Just want to first start with WineDirect partnership and CMA as well. Maybe you could give an update on each of those specifically WineDirect, because we haven’t heard about it a little while and also how we can kind of think about the two in terms of near and long-term impact. Thank you.

Brent Bellm

Management

Sure. I’ll take that. I mean, WineDirect is not the sort of partnership that you make incremental announcements about. Now that we’re working together, we are doing all of the both structural integrations that facilitate migration of merchants from their platform over to us, as well as net new co-selling to wineries that were not previously using WineDirect. The partnership was off to a great start on the interpersonal level and we’re making good progress on the integration capability. So all’s good on that direction. But you shouldn’t anticipate incremental announcements since that partnership’s already signed in market.

Unidentified Analyst

Analyst

Got it. Thanks for that. That’s helpful. And then quickly I knew we were expecting a little bit of a benefit – one-time benefit from PSR this quarter. So maybe we could just get an update on if that came in, in line with plans.

Robert Alvarez

Management

It did, right in line with plans.

Unidentified Analyst

Analyst

Got it. Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Samad Samana from Jefferies. Your question, please.

Samad Samana

Analyst

Hi. Good evening. Thanks for taking my questions. Maybe just – I know R.A. that you don’t want to get into the habit of kind of guiding the two different line items. But just given the differences in seasonality last year versus normal history, just can you help us maybe think about how we should think about 4Q seasonality given all the different moving parts for maybe the two different revenue line items?

Robert Alvarez

Management

Yes. I mean, when you think about subscription in PSR for BigCommerce organic, I think that you could pretty much assume kind of at least the mid to high 20s for both for Q4 is how I’d be thinking about that that split and factoring into comps from last year as well.

Samad Samana

Analyst

Great, great. That’s helpful. And then maybe as I think about that enterprise – that really strong enterprise account ARR growth, I know that a couple of others have asked about it. But I’m curious should – how should we think about that in terms of the net retention side versus new units contributing to that. And then maybe on the new, are your average starting lands getting larger or kind of consistent with history?

Robert Alvarez

Management

Do you mean average size Samad?

Samad Samana

Analyst

Yes, yes, exactly.

Robert Alvarez

Management

Yes. I mean, look, I think our book continues to increase nicely. We’re seeing more and more B2B opportunities in the pipe as well as closed one. We are seeing larger and larger accounts that we’re signing as we talked about in the beginning of the quarter. And when you look at the net revenue retention that tends to tick up as that mix continues to shift to mid-market and enterprise. And I highlighted in the earnings release, the pace and the makeshift is happening really, really fast. I mean, just a few years ago, we were 50% now we’re at 63%. We’ve got line of sight to 75%, and with those enterprise accounts comes, stronger net revenue retention, better LTV to CAC, better payback better unit economics. So, I’d say that the pace of that shift is happening faster. A lot of the Feedonomics merchants are enterprise merchants with even higher ARPA. So, we’ve friendly really, really, really good of the trend. We’re really, if you take a step back and you see the pace of that mix shift, we’re really happy about that. And if you actually compare enterprise ARR ending Q3 to ending Q2 it was a record quarter for us at $12.5 million on an organic basis. I mean, seven quarters ago, I mean, that’s 3x, what we did seven quarters ago, just to give you a sense of kind of the pace of acceleration in enterprise, which really excited about and all of that is without the native multi-store that is going to be generally available early next year.

Samad Samana

Analyst

Great. That’s super helpful. Thanks again for taking my questions.

Brent Bellm

Management

Sure.

Operator

Operator

Thank you. Our next question comes from the line of Scott Berg from Needham. Your question, please.

John Godin

Analyst

I guys, this is John Godin on for Scott Berg. Thanks for taking my question. First, just wondering if you could comment on how conversations with customers and prospects have been evolving over the past quarter, specifically on the international side, now that you have the dominate, the multi-store capability and additional localization effort, are you really seeing any kind of demand or interest in specific areas there or something along those line up on cross border or anything else that would be interesting to call out? Thanks.

Brent Bellm

Management

Yes, I would say by far the most interesting call-out is the traction that we achieved in our first quarter of full official launch in France, Italy, and the Netherlands, recall it was July 1st, first day of the quarter where we did the full launch in those countries where there’s complete localization from marketing websites, through sign-up trial experience, payments, currency templates and everything else. And in that first quarter the most significant announcement we made was with NewOxatis in France. For those who don’t follow e-commerce in Europe, Oxatis has been a leading platform in France, in Europe mid-market and above focused, also small business for a very long time. I recall there being of our top partners at PayPal when I was running PayPal Europe, the 2005 to 2009, and now to have an announcement where we’re working with the owners of new NewOxatis. So in essence, to make the commerce, the platform of the future, migrating those existing customers co-marketing and selling to new customers with them, that’s a very, very significant splash to have made in the French market, right out of the gates. And at the same time, we’re seeing great enthusiasm and initial sales success in Italy. The Netherlands was doing well even before the official launch and has only gained acceleration. So with those first three countries of sort of full, basic localization on the continent off to a strong start, and can’t wait to add countries in Europe and in other continents in the quarters that have thanks for the question.

Operator

Operator

Thank you. Our next question comes from the line of Brian Peterson from Raymond James. Your question please.

Brian Peterson

Analyst

Hi gentlemen, thanks for taking the question and congrats on a really strong quarter. So just one from me, Brent, when you think about the enterprise strength, and we’ve talked a lot about that today. I’d just be curious if anything’s changed in who you’re displacing, and who some of the shared owners may be, and I’d also be interested in how that looks from the B2C versus the B2B side. Because it sounds like that B2B side is really picking up,

Brent Bellm

Management

Correct. There more than 500 platforms around the world, plus all the custom builds, which are unique to each merchant. And the easy thing to say is Magento. Magento is by far the biggest donor platform to us, but in aggregate they’re probably, I mean, I don’t have the specific figure. They’re probably no more than 20% of the mid market and above migrations, an awful lot of custom sites and then a very long tail. I mean, we get sites migrating from every other platform that you can imagine, big, small old, really old it’s really all of them. The point is that as you look forward, that is clearly the future for most merchants. There are three leading SaaS platforms, the three it’s us Shopify and at the high end of the market Salesforce and all three of us are taking share from the rest of them, in addition to competing for net new builds. But the overall trends are not radically different than they have done historically. It’s astonishing how many Magento 1 merchants are still sitting out there on Magento 1, even though that has officially been sunset in terms of its corporate support from Magento. Yes. So I think that answers the question.

Brian Peterson

Analyst

Thanks Brent.

Operator

Operator

Thank you. Our next question comes from the line of Ygal Arounian from Wedbush Securities. Your question, please. You might have your phone on mute.

Ygal Arounian

Analyst

Okay. Sorry about that. Thanks for taking the questions guys. All right. You mentioned with a multi storefront, that was one of the things that merchants were asking for you – we’re asking from you guys the most. I was wondering if you could just talk to the other things that merchants have been asking about some of the pain points that that they want to be solutions that want to see on [indiscernible]?

Brent Bellm

Management

Yes, I’ll take that. The great news is that we actually kicked off last year. I should say, I got kicked off this year. With partner advisory councils. One for the Americas, one for Europe, one for APAC. And the answer we got from our agency partners was consistent across the three, the two requests they had were both requests that we, I think sort of knocked out of the part this year. One is Multi-Store, which we’ve talked about in this call. The second was B2B capabilities. And at the time they were asking, they did not know that the B2B addition was coming out. It did and that with widespread enthusiasm from our agency partners that doesn’t mean we’ve done everything they want. So we’re still working on two additional things that will be needle movers. We hope in the future. One is a full set of APIs that support all use cases around multi-location inventory. And then finally there’s very advanced use case of a staging environment and that’s something that we like to solve for in the year or more ahead.

Ygal Arounian

Analyst

Thanks. It’s, it talks give a little bit around the folks have this deal. Probably put the notation there, but can you talk a little bit more about the deal how structured and how brings customers on board, how you share revenue, things like that, any other color around how the deal works?

Brent Bellm

Management

Yes. In some ways it’s similar to the WineDirect deal. That was the biggest one that we announced in Q2. In both cases, you have a legacy leader in WineDirect case in the wine industry and our statuses case in the French market with a home built platform that they realized was not keeping up with the capabilities and investments of a market leader, like BigCommerce. And when they looked around the world and said, are we better off continuing to try to compete and keep our, retain our customers on this sort of old platform or can we modernize the platform partner part in partnership with someone and then focus on all the other things that we’re a leader in. So in WineDirect case, they have all these specialist capabilities for the wine industry, including, sort of checkout and running the point of sale within the tasting rooms, running mailing lists and subscriptions, doing fulfillment in the case of knew our status and their owners in France, they’re world leaders and national leaders as well, then logistics and fulfillment. And so there’s a lot of value added services that they are industry leaders on, but no longer industry leaders for the core platform capabilities. And what thrills us is that, we’re the platform they text because we’re the most open, we’re the most flexible. We really talk about this open SaaS strategy and open SaaS is tailor made for being able to configure and customize to the unique needs of the French market of the wine industry. I don’t think other SaaS platforms could have met all the requirements of these partners. So we were naturally great partners for them, and we’re thrilled that we have aligned strategic objectives and can go forward and compete. So that’s some more background on it status and why we were the winning sets in France.

Ygal Arounian

Analyst

Okay. So is that sounds safe to say that these kinds of partnerships are ones you’ll continue to explore?

Brent Bellm

Management

Absolutely. Yeah. And open shameless marketing plug, if there are other entities out there with a legacy platform or in search of a go-forward platform partner by all means reach out and talk to us because we’re enthusiastic about these types of relationships.

Ygal Arounian

Analyst

Great. Thanks for taking the questions.

Operator

Operator

Thank you. [Operator Instructions] our next question comes from the line of Ken Wong from Guggenheim Securities. Your question please.

Ken Wong

Analyst

Hey, fantastic. Thanks for squeezing me and I’ll keep it to just the one. As we think about the Feedonomics performance it looks like a deliberate, a fair amount of upside versus the 11 million for your guide. Can you help us understand kind of what were some of the contributors? Was it just the run rate of that business was better than expected? Was there a lot of cross-selling and then the extent that you can maybe give us a sense for kind of how that, that 11 million full year impact might be revised up down? That’d be fantastic.

Robert Alvarez

Management

Yeah. Hey, Ken, I think when we initially disclosed the numbers for this quarter, we did factor in some churn assumptions, retention assumptions for their base. But we’re really pleased that we ended the quarter and they continue to retain the merchants, anytime, you buy a company, you just never know, especially when they support other platforms, but very pleased on that retention cross-sell. I’d say it started, it’s still early, but it’s just beginning but we’re really encouraged by that. We did, if you think about Q4, you could probably think in the candidate low seven range for Feedonomics, but we’re still just getting started with them in terms of cross-sell, upsell, we’re working on the self-serve flow. Self-serve, won’t probably affect us until next year, but we’re definitely going after cross-sell, upsell opportunities, especially with our base.

Ken Wong

Analyst

Right. Thank you for all the color there.

Robert Alvarez

Management

Sure.

Operator

Operator

Thank you. This does conclude the question-and-answer session of today’s program. I’d like to hand the program back to Brent Bellm, President, CEO and Chairman for any further remarks.

Brent Bellm

Management

Just want to thank everyone again for the interest in following a BigCommerce. This was I think on a lot of dimensions, our most successful quarter, yet as a public company. We couldn’t be more excited about what the future entails in this combination of BigCommerce and Feedonomics. The world’s leading team distribution platform, helping businesses optimize their sales, not just on their branded websites, but through all third party advertising, demand generation and marketplace channels. We continue to want to be the leader in global e-commerce and look forward to the next call three months from now with the new set of updates. Tell them be well and happy holidays.

Operator

Operator

Thank you, ladies and gentlemen for your participation in today’s conference. This does conclude the program. You may now disconnect. Good day.