Good day and thank you for standing by. Welcome to Cinemark’s First Quarter Earnings Call. At this time all participants are in a listen-only mode. After the speaker’s presentation there will be a question-and-answer session. [Operator Instructions]. I would now like to hand the conference over to our speaker today, Chanda Brashears, Senior Vice President of Investor Relations. Please go ahead.

Good morning everyone. At this time, I would like to welcome you to Cinemark Holdings, Inc.’s first quarter 2022 earnings release conference call, hosted by Sean Gamble, President and Chief Executive Officer and Melissa Thomas, Chief Financial Officer. Before we begin I would like to remind everyone that statements or comments made on this conference call may be forward-looking statements. Forward-looking statements may include but are not necessarily limited to financial projections or other statements of the company’s plans, objectives, expectations, or intentions. These matters involve certain risks and uncertainties. The company's actual results may materially differ from forward-looking projections due to a variety of factors. Information concerning the factors that would cause different results -- that could cause results to differ materially is contained in the company's most recently filed 10-K. Also today’s call may include non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures can be found in the company's most recently filed earnings release, 10-Q, and on the company's website at ir.cinemark.com. In today's prepared commentary regarding revenue comparisons we will be predominately referring back to the first quarter of 2019 unless otherwise indicated as the first quarter of 2021 was impacted by COVID closures, government restrictions, and limited new film releases. From an expense standpoint we are comparing to the prior quarter, fourth quarter of 2021 and we believe it is the most relevant comparison in the current environment. I would now like to turn the call over to Sean Gamble.

Thank you, Chanda, and good morning, everyone. We appreciate you joining us to discuss our first quarter 2022 results. Following Spiderman No Way Home’s record breaking success at year-end, we continue to be highly encouraged by the progress our industry and our company is making as we recover from COVID, which led to first quarter year-over-year revenue growth of over 300% for Cinemark. Nearly every film released in 2022 to date has performed in line or better than pre-pandemic expectations benefiting from favorable opening weekend results and strong week-to-week holds which in many cases exceed historic trends. Importantly, we're now seeing positive box office recovery across all categories of films and audiences. Blockbusters like Spiderman and The Batman not only appealed to younger male moviegoers, but their overall audience profiles were consistent with the pre-pandemic demographic mix for Marvel and DC Comics titles. Dog and The Lost City skewed older and more female while box office results for Sonic the Hedgehog 2 and The Bad Guys have been driven by families. Notably Sonic delivered Paramount's biggest opening weekend in nearly a decade and the film's overall run today already exceeds the first installment. We've also seen remarkable results with alternative content. First, the live captured performance of BTS's Permission To Dance On Stage concert took screens by storm at the beginning of March and generated nearly $33 million at box office around the globe and only two show times. As a result of our industry-leading technology, Cinemark showcased this live concert at more theaters than any other exhibitor worldwide, selling out auditoriums and meaningfully over indexing in market share. Next came the global expansion of Jujutsu Kaisen 0, which has grown to become the second highest grossing anime film of all time. In North America alone, this film generated nearly…

Thank you, Sean. Good morning, everyone and thank you for joining the call today. We are encouraged by the recent box office recovery trend Sean mentioned, with momentum building in late February and March. Despite the impact of the Omicron variant and its effect on the film slate during the first half of the quarter, we were pleased with the results we delivered, which significantly exceeded our expectations. Starting with our worldwide results. Our attendance was 33.1 million patrons in the first quarter. We delivered $460.5 million of total revenue and $25.2 million of adjusted EBITDA. The first quarter represents our third consecutive quarter of positive adjusted EBITDA generation and underscores the resurgence in moviegoing and our discipline around costs. Turning to our U.S. operations. We delivered attendance of 20.7 million patrons during the first quarter. Operationally, we sought to be as flexible as possible and reduced our operating hours during January and February in response to the impact of Omicron and the related content shift. Our domestic admissions revenue was $191.8 million in the first quarter with an average ticket price of $9.27. Our average ticket price was broadly in line with the prior quarter and remained elevated relative to the equivalent pre-pandemic period due to three key factors: first, a favorable ticket type mix driven by the strong performance of alternative content in the quarter, which tends to have a higher average ticket price as well as fewer matinee and weekday show times and a lower mix of child tickets; second, strategic pricing actions; and third, a higher mix of premium large format box office. Our domestic concessions revenue was $141.1 million in the first quarter on another record high per cap of $6.82. We were particularly pleased with the growth we saw in our incidence rates for…

[Operator Instructions]. We have our first question from Mike Ng with Goldman Sachs. Your line is open.

Hey, good morning. Thank you very much for the questions. I was just wondering if you could expand a little bit more on your strategy in live events. I know you mentioned the success of the BTS concert for the industry. Are you mostly relying on things like Fathom, are you planning to invest more in the IMAX Live Events experiences? Thank you very much.

Thanks for the question, Mike. I would say it's a range of scenarios. So certainly, what you mentioned events through Fathom, the BTS concert came through another company that's in the space called Trafalgar, IMAX is getting into this area. Additionally, we've been doing -- we've hosted several of our own events through our own network, live Q&A sessions with talent ahead of movie releases, which have proved to be received very, very well by consumers. So it could come through a numerous number of channels. There's other categories of events too like live sporting events and live gaming events. We just look at this particular area as one that has a lot of future potential. And now that our capabilities are in place to be able to broadcast these types of events, it just opens up new opportunities. So it's something that we're going to be looking into and leaning into. The key is finding things that have appropriate scale because the events do typically take a bit of work to put together. So you got to make sure that the time is worth the effort at the end of it. But we're optimistic about the opportunities that lie ahead in that space.

Great, thank you very much. And just as a separate question, I was just wondering if you could talk a little bit about your views on the normalization of average ticket price and concession per caps just as the box office recovers and we get a more normal mix of moviegoers that include matinee, weekday, and children tickets? Thank you very much.

Hi, Mike, I'll take that one to start. So on ATPs and per cap, to your point, we do expect to see some normalization as the film content diversifies and our audience mix diversifies as well and operating hours expanding. What -- as I said in my prepared remarks, we are pursuing opportunities that we are expecting will allow us to sustain a meaningful portion of the outsized growth that we've seen in both ATPs and per cap over the pandemic period. If you think about the ATP side, for ticket prices, we've talked about strategic pricing actions in the past. That's something that we certainly see as an opportunity. We'll proceed cautiously with that as we are trying to reignite moviegoing in the process. But we do see opportunity there based on the testing that we've done to date. And then in addition to that, promoting our premium large-format screens. As Sean has mentioned, we've seen a nice increase in the mix of people selecting to watch movies in XD, and that has boded well for us. So we continue to lean in there. And you'll see us do more on the marketing front to really drive awareness. And then similarly, on the per cap side, we -- while we expect some normalization there, we have seen really nice growth in incidence rates. I mean, even quarter-over-quarter from Q4 to Q1, domestically seeing that 250 basis point increase quarter-over-quarter there. We do believe that our proactive category management, Snacks in a Tap, those initiatives that we've been pursuing are going to bode well for us to be able to maintain much of the benefit that we've seen there. Pricing is certainly another opportunity we see on the concession side as well. But again, we're going to proceed cautiously and leverage data and analytics to drive those decisions.

Great. Thank you, Melissa. Thank you, Sean.

Thanks, Mike. Operator, do we have another question?

Yes, we do have a question from David Karnovsky with JPMorgan. Your line is open.

Good morning. This is actually John Cardoso [ph] on for David. Thanks for taking my questions. I guess just very quickly piggybacking on that ticket question from earlier, is consumer inflation at all affecting any of what you're seeing right now or any of your planned pricing actions going forward? And then I have a follow-up.

Sure, I can take that one, John. Thanks for the question. So on the pricing side, inflation certainly is something that we're cautious about and we're going to monitor closely. But if you think about the approach that we're taking to pricing. As I have said previously, we're looking to get more sophisticated with our approach to pricing. We're increasingly leveraging data and analytics to evolve to more of a dynamic pricing model over time. We're still early days, but we're not taking a blanket approach to price changes. We're leveraging our data and models and our test results to determine where we have that opportunity. And with our testing and learning, we're doing that on a continuous basis, and we implement the opportunities we identify along the way through our testing. So understand we're in an inflationary environment, that's something we absolutely are taking into account. But we do see pricing as one of the many levers that we have to offset the inflationary pressures that we're seeing both on the labor side as well as on the COGS side.

Great. And then just switching gears a little bit. Do you mind giving us some color, just commentary on what current trends look like internationally, maybe framing it as how much ahead or behind the international scene it is compared to what we're seeing here in the domestic market, particularly maybe as it relates to attendance momentum? Thank you.

Absolutely. Thanks for the question, John. International, specifically Latin America for us had been trailing by a few months in terms of its recovery from COVID relative to the U.S. I would say at this point in time, it's fairly caught up. If anything, there may be a slight lag. But we've seen tremendous progress and improvement across Latin America with regard to moviegoing and also with regard to restrictions. One of the holdbacks up until the first quarter had been there were still several capacity restrictions that had been in place. Those now have largely been lifted everywhere with perhaps the exception of Peru, where there's a few social distancing restrictions still in place. So that -- I guess that holdback now has gone, and consumer enthusiasm has been very positive. And furthermore, while vaccines had trailed the U.S. largely just in terms of accessibility because it took a longer time to get vaccines throughout the region, now vaccination rates are actually higher just about everywhere in Latin America than they are in the U.S. both in terms of double and single doses as well as boosters. So that's made significant progress, too. And when we look at the actual gains that were made in box office both at the end of the year and first and fourth quarter as well as during the first quarter, we saw gains that were similar to the U.S. And as you've seen from our results, our second quarter, we delivered our second straight quarter of positive EBITDA in our Latin American business in the first quarter of 2022.

Great, super helpful. That’s it for me. Thanks again and congrats on the quarter.

Thanks John, very much appreciate it.

Your next question is from Eric Handler with MKM Partners. Your line is open.

Thank you. Good morning and appreciate the questions. Two things; first, I wondered if you could talk about Movie Club, specifically providing some stats that you guys used to give, what percentage of ticket purchases were for Movie Club, how much are they spending versus non-Movie Club people, how often they're going, any stats you can give around Movie Club would be great?

Sure. Thanks for the question, Eric. Let me throw out a couple that I just have top of mind. As I mentioned in the prepared remarks, we have now 980,000 members. So we've grown from our peak at the end of 2019 of 950,000, represents more than 3,000 members per theater. Actually, our percent of box office generated by our Movie Club members in the first quarter was also high at 20% of our first quarter box office. To date, since the inception of the program in December of 2017, we've sold over 77 million tickets through the program. So it's been highly successful in terms of the volume that we've sold. And I think those are some of the key stats that we've provided historically that I put out there from memory.

Great. And then secondly, wondering if you could talk about what the construction environments look like in the U.S. and in Latin America in terms of power center development, mall development. Are you seeing anything there that could allow you to maybe accelerate new theater developments?

Sure. I would say that our view of development is it continues -- it is picking up slightly, but it continues to be certainly slower than pre-pandemic. I would say along with that, we obviously are being cautious just as we continue to get a better handle on what the new norm looks like and just where many of the dynamics that are in motion now, where that all settles out. Not to say that we aren't moving forward on certain projects. There are still projects that we had already in place prior to the pandemic. We've opened a couple of theaters. We have more coming as a result of that. So things are picking up, but I would definitely say that the speed of new mall development and the speed of construction is certainly at a much slower pace still than it was prior to the pandemic, specific to new builds.

Thank you.

Thanks Eric.

Your next question is from the line of Jim Goss with Barrington Research. Your line is open.

Thanks and good morning. I wanted to ask a little about staffing and the whole concept you've touched on in a couple of areas, but attracting employees, the wage levels that are necessary or the quality level of the people, a lot of businesses are having trouble getting what they want at the right price. In your case, it's got to be in sufficient numbers to guarantee that good customer experience, so maybe if you can talk about those challenges?

Sure thing, Jim, I'll start with that and if Melissa has anything to add, she's welcome to. It's an interesting one. We certainly had quite a bit of staffing challenges at year-end when we were trying to ramp up the volume of employees coming into the holiday period when we saw demand growing. And it was a struggle, partly just due to the labor market, partly due to the state of the virus at that point with Omicron. So we were definitely understaffed pretty significantly at year-end both because of those two factors. We couldn't hire as many people and then we also had a lot of people calling in sick. That normalized in the first quarter as volume came down. We've been in a position right now where we have the volume of staff that we need. We are starting to ramp that up again as we head into the summer season. So I would say the full answer to that question still remains to be seen a bit in terms of are we going to continue to hit another challenge in getting the full volume of staff we need. So far, things are progressing well. So there has been some improvement in terms of the labor market, at least in our world. We also rely very heavily on students, college students, and high school students in the summer months when volume grows. It tends to work well because they're off from school and looking for a source of income and looking for part-time work, and that fits very well with our model. And we're heading into that period as well so we'll see what the dynamics are there. All that being said, wage rates definitely have been a challenge, and Melissa touched on that in her prepared remarks. We've certainly seen the need to increase hourly wage rates, which is commensurate with what's happening everywhere at this stage or everywhere across the U.S. We've had to do that in order to be able to attract and retain employees in this environment.

Yes. And Jim, just to add on the wage rate side. So in the first quarter, given that we had limited hiring needs coming off of that peak period in Q4, as Sean mentioned, any wage pressure that we saw in Q1, labor was really just realizing the full quarter's impact of wage rate pressure and increases that we did in the fourth quarter. So we'll know more as we progress through our summer hiring in terms of whether any additional wage rate pressure is coming.

Okay, thank you. And one other thing, the softer film release schedule in the first quarter wasn't ideal for the U.S., but it also coincided with basically summer in Latin America. I was wondering if that was a key challenge there and I was wondering how you looked at the upcoming pretty robust films release slate and as to how it might play in the Latin American markets.

Sure. Definitely, the overall volume of content, the challenges associated with that, that we saw here in the U.S. were also challenges in LatAm, right. The content that we had worked very well, as I mentioned a moment ago, that the recovery has been -- has very well caught up there. But they're just -- there weren't enough films, frankly, in the quarter of 1Q. So that also played into LatAm. As far as we look ahead, look, we're very optimistic about the films that we expect will be big in the U.S., we expect we'll be big in Latin America. There always are certain nuances where certain titles will likely tend to over-index in Latin America as well as others will under-index in comparison to the U.S. I would say one real-time piece of data, we had our fourth largest preshow opening ever last night with Dr. Strange, which is off to just a sensational start that was here in the U.S. It's also doing phenomenal business in Latin America. So that's an example of a title -- and by the way, that's obviously months after we had the biggest preshow opening of all time with Spiderman, so two of the top five within the span of a month of each other. So LatAm, Dr. Strange is also performing exceptionally well there like it is in the U.S. As we look to the rest of the year, certain films, while we expect they'll be really big in LatAm like Black Panther: Wakanda Forever, to a certain degree, Elvis, and to a certain degree, Top Gun, they won't be as big as they are here in the U.S. While other films like Lightyear and Jurassic World and Minions: The Rise of Gru, we think those will tend to over-index -- they'll play. They're more family-oriented type films, which do exceptionally well in that marketplace. So I guess all that being said, we're -- I think we're kind of equally optimistic about the overall slate of films in the year for LatAm as we are for the U.S.

Okay, thanks very much for the color.

Thanks Jim, appreciate the questions.

Your next question is from Ben Swinburne from Morgan Stanley. Your line is open.

Hey, good morning Sean and Melissa. I hope you're well. Two questions for you guys. One, I think coming out of CinemaCon, it feels like there's more alignment between the studios and exhibitors than we've seen in a while. But obviously, there's still a lack of supply and maybe demand on the sort of the small and midsize kind of the non-blockbuster titles. And I'm just wondering, Sean, if you have expectations about normalization there or are we just probably in a different world kind of post-COVID as it relates to the kind of the long tail, tail and torso on the film front and a more concentrated blockbuster market going forward, I know that was sort of a trend anyway? And then I just want to ask Melissa on the marketing side. Should we be -- I think all your market -- correct me if I'm wrong, I think all the marketing shows up in film rental for you guys. Tell me if that's incorrect. And should we be trying to bake in some pressure from rising marketing spend in that line as we look through the rest of the year? Thank you guys.

Alright, thanks for the questions, Ben. Really appreciate it. I'll start with the first question on volume of content for the smaller films. My sense is over time we will see recovery in those categories of films. I mean we're already seeing how some of those films are doing well even in this environment now as a broader category of moviegoers come back. Some of the impact on those films that we've been experiencing this year and will experience throughout this year have obviously been COVID-related just in terms of the timing of dating of releases as well as films affected by production cycles that got delayed due to just COVID in terms of coming together. As well as what's been going on with the advent of these streaming platforms where, in certain circumstances, because of COVID there were gaps in content and studios looked to some of these smaller films to fill those gaps. As well as they were being used as marketing channels to help try to drive new sub growth. As that dynamic normalizes I believe and I think that some of that will shift back. As we've talked about, there clearly is an overall economic and promotional value in releasing these types of films theatrically because they provide a range of lift across those films in terms of how they're perceived, economically, the brand building, just the creative community, desire to have those films released. So I tend to think things will shift back. Another thing that I would just flag is with a more dynamic and flexible window, which isn't as rigid as it was at 72 days prior to the pandemic, these films have a better financial model. There's a better economic equation on these titles for the studios by being able to get into homes earlier. So just by virtue of having less risk and a better financial model, that too, I think, could lead to more of those movies being released theatrically and help to perhaps transition some of that behavior you mentioned where everything was moving more towards really big blockbusters and more micro budget films, and we'll see some of that mid category come back over time.

And Ben, on your question regarding marketing, so you are correct that film rental -- our film rental line item does include our marketing expense as well. As you think about modeling that going forward, I think it's two-fold. First, as we start to come into a stronger film slate for the balance of the year, film rental, we would expect those rates will be impacted, particularly given some of the blockbuster content where, as you know, we -- that falls higher on the sliding scale. So we would expect film rental to return kind of more in line with pre-pandemic levels there. In terms of the [Technical Difficulty] you are correct that we do expect to continue to invest heavily in marketing. So that is something -- I'm not sure whether you're modeling quarter-over-quarter versus pre-pandemic period, but it would be reasonable to assume that we will continue to be spending marketing at levels kind of commensurate with where we were in Q1, if not slightly higher as we head into a strong film slate.

That's great to hear. And it sounds like Avatar is really a movie, and it's really coming out?

We don't control that decision, but it seems like that is very, very much the case based on what was communicated to us, and it looks absolutely amazing.

That is great to hear. Thank you.

Thanks Ben.

Your next question is from Mike Hickey with Benchmark Company. Your line is open.

Hey Sean, Melissa, Chanda. Good morning guys. Great results. Thanks for taking my questions. I've got two. The first one, Sean, on Latin America, just curious when you think through your time and capital spend in that region if you feel like the sort of historic strategic rationale for operating there still holds in the sort of new normal environment that we're entering here and if you sort of thought through strategic alternatives or reducing your footprint from that region, sort of reallocating your time and capital to U.S. network, your balance sheet and capital return to shareholders, is the first question? Thanks.

Thanks for the question, Mike. Obviously, yes, we're continuing to keep a look on the entirety of our company from our overall footprint and optimizing our footprint as we get a better handle on the new norm. I would say specific to Latin America, we do like the diversification it provides our company and the long-term growth prospects that still remain within that region. It also does provide us increased scale and strategic importance with our global partners. Latin America, in particular, has a very strong moviegoing culture. It's very social, family-oriented activity, and many markets throughout the region remain under-penetrated. So over time, there is growth potential. Clearly, there have been challenges with some of the recent economic, political, and foreign exchange dynamics that have been underway. But again, we think the long-term fundamentals are positive. And we've got a great team there, strong teams with tremendous domain expertise. We've got excellent market share, and all our operations there are fully self-sufficient. So we're not in a position of having to put new capital into the region. We're largely circulating and using capital for growth that already exists there. So obviously, we'll continue to monitor over the course of the next couple of years as things further evolve, but that's our general feeling on LatAm.

Alright, thanks Sean. Appreciate the color. Second question, on the product volume disconnect. I think it seems like it's primarily fewer wide releases. I mean, is this sort of an issue that we're going to be dealing with for multiple quarters, multiple years, I mean, is it sort of an impairment here or is it something that you think can sort of fix itself, obviously, a lot of film development got compromised, some of it got sent to streaming. But just curious if you think what the fix is? And then tying into that, you and your team have been very forward and sort of leaning into the opportunity to work with OTT providers and I think you've tested several films, Chanda, correct me if I'm wrong, but I think several films on with Netflix. And so curious, I think there's sort of the idea that we can start to see some OTT films come in and fill the gap. And really, that would be extraordinary moving from day in day and day box office is dead, it's all now streaming, coming into the theatrical experience and using a theatrical window. So just is that something that can happen this year, is it next year, is it still a pipe dream or should we be encouraged? Thanks guys.

It's a great question, Mike. Thanks. I think definitely, the potential is there and it's not a pipe dream. I do think that those are real opportunities, and we will see many of them play out over time. Speaking specifically to the timing element of the question you had, you're right. Definitely, our -- probably our biggest challenge this year based on what we're seeing right now is just the volume of films. The volume of films overall because of how several movies wound up shifting into 2023 and particularly in the smaller categories of films, which we just talked about a moment ago. We expect that's going to be a challenge throughout the entirety of this year. Like while there still could be some things that shift back and forth around, which is the norm for our industry, we don't see those gaps filling in fully this year. It's just timing-wise, it's going to be hard to do that. What happens with that going forward, we'll see. I -- this is my personal sense, is that I think some of that will work itself out in 2023. I don't think it will be as significant of a gap in 2023, and likely get back to more of a normalized level in 2024. And I say that because, by that point, the lingering effects of COVID ideally, knock on wood, should be gone. And I think the streaming platforms will be in a much more mature place. And as that happens, I think that's when the pendulum fully shifts when the value of theatrical in serving as a promotional vehicle for streaming platforms and elevating the perception of content, and being accretive and complementary to streaming, I think that value is going to fully come back into the overall decision-making process for the studios. As far as the OTT content, yes, we have been testing, you're absolutely right. We have been testing and learning in terms of films with Netflix. We're having conversations with all of those providers, we'll see. In terms of the timing of that, we're optimistic that we will have some additional films from those over the course of this year, likely the latter half of this year. I don't think we should -- one should expect that, that will fully fill the gaps in the slate right now in 2022. But we do think certainly over time that could provide a way to cover any gaps that may exist from traditional studios or ultimately lead to incremental volume to the extent traditional studios get back to their historic levels of volume. So we're -- again, we're very encouraged and optimistic about where that all plays out.

Nice, thank you Sean.

Thanks Mike.

Your next question is from Eric Wold with B. Riley Securities. Your line is open.

Thanks. Good morning. Two questions, hopefully one is relatively quick. I guess, how do you think about the price elasticity of your customer base kind of from what you've seen in the past, I guess, when there's been prior periods of recession or maybe just concerns on the economy, do you tend to see consumers still come to the theater going spend less of the concession so that ratio kind of moves or that mix moves or do they just stay away kind of altogether, is it one or the other, is it both?

Eric, I'll take that one. Thank you for the question. So historically, theatrical exhibition has proven to be a recession-resistant industry. So box office actually grew during many recessionary periods over the past 30 years. So consumers still want and need entertainment and moviegoing remains one of the most affordable and convenient forms of out-of-home entertainment. And I think the other thing that I would call out too is despite the current inflationary environment, we are continuing to see consumers choose premium amenities like XD, coupled with outsized food and beverage purchases relative to the pandemic period. So we're certainly still seeing them trade up in this environment.

And I would just add, one of the things I found fascinating being around this business for a while now is the same dynamics play out in the U.S. and Latin America that Melissa was just describing. Even in moments where there's been more challenged economic situations in Latin America, what I've always found amazing is we've continued to see consumers basically upgrade to the more premium options of food and 3D and XD and things of that sort. So that while they may tend to cut back on bigger types of expenses like vacations and sporting events, more costly things, going to the movies still remains relatively affordable and they continue to choose the more premium options when they come to the movies.

Perfect. And then just thinking about the recovery of both the U.S. and Latin America, kind of assuming both get back to kind of pre-pandemic levels over the near-term, how do we think about the relative margins between the two versus where they were in pre-pandemic, is there more opportunity for Latin America, U.S. to expand versus pre-pandemic or does one face more risks on the other way?

Yes. So on adjusted EBITDA margin, so historically, our international adjusted EBITDA margins have been slightly below our domestic adjusted EBITDA margins. As you think about kind of the go forward, I think one thing to keep in mind is there's a lot of puts and takes right now across the business globally, box office and attendance certainly the biggest drivers, but also you've seen big outperformance from us from a market share perspective as well as elevated ATPs and per caps. And then the dynamic on the cost side that we have with inflation right now. So I think there's too many puts and takes right now to call where that's going to shake out. But certainly, we're going to be striving to continue to deliver on our historical track record of achieving industry-leading adjusted EBITDA margins. And that would be what we're shooting for.

Got it, thank you.

Thanks Eric.

Your next question is from the line of Meghan Durkin with Credit Suisse. Your line is open.

Hi, thanks. I heard a lot of talk at CinemaCon about finding the right audience and cutting through the clutter, particularly around those mid-tier films. So I wondered if Melissa could expand a little bit on the marketing efforts and what exactly you're doing that's new and innovative on that front. And is the data that you have on your attendance and loyalty, is that helping in the negotiations with the studios?

Okay. So I'll start with that, Meghan. So from a marketing standpoint, we do -- and this kind of gets into your point on loyalty, but we do have the benefit of having customer data, access to customer data through our loyalty programs, whether it be through our free programs or our paid program. So we are able to target to our customers and we're able to give them a more personalized experience and surface relevant content to them. So that is something that we're certainly leaning into as a team, and we have certainly broadened our reach over time as we continue to expand members, both in our free and paid programs. I would say, too, just in terms of our marketing efforts, I mean, those would span as you would expect across various paid channels as well as our free, which is reaching folks through e-mail directly in that way as well. But pretty broad efforts across multiple channels as you would expect any retailer to use with the benefit of having pretty significant first-party customer data that we can leverage in that process.

And I would just add, Meghan, like we're fortunate that we had been leaning into this over four years ago, building a very comprehensive omni-channel network that is now in place that we're fully taking advantage of. So we're in great shape with where we already are today and we're continuing to enhance it. And we're directly connected to over 20 million unique addressable guests that we can communicate to, and we're serving out billions of impressions every single month via social media engagement, personalized e-mail, earn media stories just highlighting the benefits of the Cinemark moviegoing experience and attracting people to buy a ticket with great conversion success. Your question specifically on the studios, too. I mean, I think the studios have recognized that. We have a lot of great partnership and collaboration with the studios because it's a very efficient channel for marketing to consumers that has a high conversion rate. So, we've had great success in joint campaigns to drive more moviegoing, create more awareness. We've done specialized trailers that celebrate the cinematic moviegoing experience and XD experience specifically. So we're having really strong success in that. We think there's a lot more to benefit from over time.

And if I can just get one last one in. Can you remind us of your approach to acquisitions, AMC took on new theaters, including my local bow tie locations here in Connecticut. I assume you looked at those as well. So can you discuss your level of interest in taking on new theaters, what your ROI threshold would be and what areas would be most attractive?

Sure. Absolutely. I mean, look, we are -- we look at everything in the market that comes to market and also things that are long before coming to market. As we talked about optimizing our footprint, that involves growing, recalibrating, and strengthening our circuit wherever is appropriate. So we are certainly open to M&A and acquisition targets. We tend to favor high-quality assets that we think can deliver solid assured returns over time. I would say the environment right now still remains a little complicated in terms of just some of the clarity of where the new norm fully settles and certain expectations of sellers in the marketplace. So for many of the deals that have been out there that we've looked at and we've had conversations with over the years, we haven't found that right point of alignment that delivers those returns that we would expect to achieve. I would also say we're not necessarily in the M&A game just to grow, growth for growth's sake. We're continuing to remain disciplined with regard to how we're deploying our capital and targeting financially accretive investments. That's served us very well over time, and we think it will continue to do so going forward. So we do think that there will be more opportunities that will fit our model in the not-too-distant future. I'm not trying to signal anything. I'm just -- I think that I tend to anticipate over the next year or two, there will be more opportunities. But that at least is how we're approaching M&A in terms of the way we look at it.

Thanks.

Thanks Meghan, very much appreciate it.

There are no further questions at this time. I'd like to turn the call back to management for closing remarks.

Okay. I'd just like to thank you all again for joining us this morning, and we very much look forward to speaking again following our second quarter results. See you at the movies.

Thank you, speakers. Ladies and gentlemen, this concludes today's conference call. Thank you all for joining. You may now disconnect.