Ashley Fieglein Johnson
Analyst
Yes. So first, just to make sure that it's understood, when we talk about ACV churn, we're looking not just at those customers that may attrit and take the business back in-house, but also anywhere where there's been a reduction in commission rate or where the business isn't performing where we expected it to, right, where the ACV estimate turned out not to be accurate. And we're writing those engagements down, so that's we're getting ACV in line with the expected revenue from those accounts. And I say it's about 50-50 between those 2 factors. About 50% is attrited customers and the other 2 categories being the other 50%. Where customers are taking it back in-house, it's really 3 primary factors. So one would be kind of what I discussed earlier with Jen's question, where mutually the business case isn't working. That's the smallest group but, nonetheless, that can be a factor and we mutually agreed to part ways. Another category might be where there's a challenge or a change in the customer's business. So they're facing operational challenges on their side or a change in management or ownership, which causes them to look at some of their vendor relationships that are more expensive. And if they come back to us expecting for us to be able to reduce the cost just on an absolute dollars basis without looking at the value that we're driving, that's also a situation where we can't, obviously, reduce to a margin that's not tenable to us. And so a challenge in our customer's business can also lead to churn. But really the one that we're most focused on is where customers are leaving because of our execution. And that's -- we have a lot that we can do on our front to make sure that when we sign up for a business case, we're executing across all elements of that business case. So not to just achieving a renewal rate improvement that is expected from the agreement, but also everything else that ServiceSource brings to bear, whether that's insight into their customer base, better customer relationships. Whatever the case may be, that was part of the original business case, we need to make sure that we're tracking and executing across all fronts. And where we don't do that and our engagement model is not set up to do that effectively, that's where we're seeing attrition. And so when I talked about some of the changes that we're making as a business, in particular around our account management model, it really is tied to making sure that, across our entire customer base, we're executing best-in-class across all elements of the relationship.