Rich Fairbank
Analyst · Wells Fargo
It's a great question, Don, because in so many ways, one can't help, but we struck by just how good the economy at this point is, and in some ways, it almost feels too good to be true, and so – and that's not a credit card comment. A lot of times on these calls, I'll make comments about the card industry, about card supply, about the consumer. We can talk about those things and, maybe I will in a moment, but you know I think the thing that sort of most catches our attention is, just how many sort of planets have aligned to make this environment so positive right now, but we can't forget the longer term issues out there, the implications of rising interest rates, growing government deficits, trade related issues, and also cumulatively some of the effects that's been going on with consumer indebtedness even though sort of the supply issues out there have gotten a little bit better in recent couple of quarters. So what we are doing is given the sort of dichotomy, we feel about the environment here, we're taking a little bit of a dichotomous strategy. So we feel really good about the growth opportunities in the card business to originates accounts, we've got a lot of successful programs going on as I mentioned on the marketing side where we of course have seasonally high marketing, but and we're doing some rollouts of sort of, new product rollouts, national banking, and so on, but we're leaning into growth opportunities, and what we're doing, the dichotomous compensating thing that we're doing is being even more cautious on credit lines because it's really not the growth of accounts that creates exposure, the exposure comes obviously really by definition by the extension of lines and the build of balances. So, we've been talking caution for really probably two, 2.5 years at this point relative to credit lines, but within the last year or so, we've even kind of further dialed back on initial lines and on some of the line increase things we're doing, not because of anything that we see in our own portfolio but really more out of this just kind of intuitive concern about the marketplace. Our philosophy is, let's continue to build the -- capitalize on the window to generate accounts because if you don't - they're not forever available, you need to capture them in the window, but then be extra careful about the extension of line.