Good afternoon. My name is Mel, and I will be your conference operator today. At this time, I would like to welcome everyone to the Coinbase Fourth Quarter and Full Year 2021 Earnings Call. [Operator instructions] Anil Gupta, Vice President, Investor Relations, you may begin your conference.

Thank you. Good afternoon, and welcome to the Coinbase fourth quarter and full year 2021 earnings call. Joining me on today’s call are Brian Armstrong, Co-Founder and CEO; Emilie Choi, President, and COO; and Alesia Haas, CFO. I hope you have all had the opportunity to read our shareholder letter, which was published on our IR site earlier today. Before we get started, I’d like to remind you that during today’s call, we may make forward-looking statements. Actual results may vary materially from today’s statements. Information concerning risks, uncertainties, and other factors that could cause these results to differ from these forward-looking statements is included in our SEC filings and shareholder letter available on our IR website. Our discussions today will include references to adjusted EBITDA, a non-GAAP financial measure. Non-GAAP financial measures should be considered in addition to, not as a substitute for, or in isolation from GAAP measures. You can find additional disclosures regarding adjusted EBITDA, including a reconciliation to net income the comparable GAAP measure in our shareholder letter. We are once again, using say technologies to enable all shareholders to post questions to management. In addition, we will take some live questions from our research analysts. Before we get started with opening comments, I wanted to start with a question for Brian. Brian, looking back at 2021, it was an incredible year of growth for crypto and for Coinbase. And looking ahead, some people are suggesting we might be entering a crypto winter. So what’s your view of the crypto market today and what’s Coinbase’s position broadly.

Yes, thanks Anil. So, I don’t think we’re entering a crypto winter. In fact, we don’t really think about it like that anymore. I think early on in crypto’s history, there was this trend of going through, summers and winters. And the thing is crypto is kind of working now. And so I don’t expect it to be anything quite that pronounced over time. I think, we basically have no idea what’s going to happen in the next quarter or the next couple quarters. And at any moment in our history with crypto, it’s like trying to predict what’s the S&P 500 going to be next quarter or something like that. And so what we do in the absence of that is we just consistently build great products and grow the business because long-term we’re incredibly bullish about the potential of this industry. I mean, I think we’re just in the very earliest days of this industry and it has a massive potential TAM, there’s a ton of capital being injected into this industry. And a lot of the smartest young people are all rushing to build companies in this space. And then with all those thousands of new companies, I think you’re just going to see as ton of innovation. So, I guess unlike in past crypto cycles where we might have had summers and winters crypto is working, we’ve got major use cases now, outside of people just trading it, DeFi has tens of billions of dollars locked up in it. NFTs has been a massive trend and continuing to grow. People are building gaming and social media apps and DAOs and identity systems and I think what we’re really seeing is that Web 3 is kind of the future of how people are going to build all kinds of applications on the internet, even non-financial services applications. So the biggest problem we have is not think about kind of what’s going to happen in any given quarter, it’s how do we actually capture the size of this scale of this opportunity in front of us when there’s so many kind of multi-billion dollar business opportunities around us. And so, honestly it, we would love a chance to get it, like catch our breath, right? If things weren’t growing quite so quickly, that would almost be better because we have to focus all of our time on scaling when things grow so quickly. Having a chance to invest more in some of these upcoming business opportunities would be the best outcome. So hopefully that gives you a little bit of a sense of how we think about it.

Great, thanks. Helpful perspective. So let’s start off the call with some opening comments about our results. Brian, back over to you.

Yes. So, I’ll give a quick summary of the letter and then I’ll turn it over to Alesia to give more detail. So, obviously 2021 was just an incredible year for Coinbase, the kind of thing that you see very rarely in your lifetime, in a business career. Not only did crypto obviously do well, and we can talk about that. We hit a $3 trillion of total market cap, Bitcoin and ease hit all time highs. Now, one in four U.S. households, according to some third-party research now own crypto. So this is becoming mainstream, and of course, Coinbase is not just in the U.S. So the crypto did well. But I think Coinbase, did incredibly well also maybe even better. And we’re really helping drive this adoption, I think by making crypto safer and easier to use for people all of the world just to give you one metric, Alesia will go into more details. So, we hit an all time high in our monthly transacting users of 11.4 million, which is 4x year-over-year, 400% pretty incredible. And we’re continuing to add assets really quickly. We have a diligent process that we go through to look at what assets we can add from a cyber security and legal point of view. We can’t add all the ones that are out there. But the one we can add, we added 95 new ones for trading, 72 for custody, more than 50% of all our trading volume this year is on a that’s other than Bitcoin and Ethereum. So, we just saw this industry really flourish last year and Coinbase really, I think, capitalized on that opportunity and help to lead it. So looking ahead for 2022, the opportunity is just as big, if not bigger, I think we’re continuing…

Thanks, Brian. So, we put a lot of detail into our shareholder letter. And so I encourage you all to read it, but I want to call out a few highlights. As Brian shared, we had a lot of great wins in 2021. First one, I want call out, as we expanded our trading volume market share, our trading volumes increased 8.5 times versus 2020. And this was higher growth than crypto spot markets, which grew at 7.5 times. This means that our trading volume market share increased in virtually every asset that we support on our platform. Second, we made significant progress at diversifying our revenues and we significantly increased our revenues. Our 2021 transaction revenue increased more than six times year-over-year to $6.8 billion, including $2.3 billion in Q4. And our emerging revenue streams, which we call our subscription and services revenues became more significant. We generated more than $500 million of subscription and services revenues this year, including $214 million in the fourth quarter. This was a 10 times increase from 2020, and importantly, this now compromise – comprised 7% of our net revenue in 2021, up from 4% in 2020. We’re anticipating massive industry growth to continue over the long term. And this really informs the backdrop of our 2022 investment plan. So, switching gears and turning more towards our outlook. I’m going to start with Q1. So, we noted in our letter that Q1 is trending software in Q4, and this is driven by lower crypto asset prices and lower volatility than we saw last quarter. Both of which are significantly correlated with our monthly transacting users and our trading volumes. Quarter-to-date, our retail MTUs have averaged roughly $10 million. On our trading volume quarter-to-date we’ve seen approximately $200 billion. And so we expect Q1…

Sounds good. So before getting into Q&A, I wanted to clearly lay out some principles for our Q&A session today similar to last quarter. First, we will answer the most uploaded questions, determined by the number of shares. And we may group some questions together that touch on the same themes. Second, we don’t plan on answering questions related to the potential listing of new assets. And third, we will avoid answering questions that we’ve done so in the past if there are no updates. For example, we still do not plan to issue a dividend. So with that, we’ll go to the first question. The first question comes from several users, including Akash S, who expressed concern about our share price performance recently and since Coinbase went public. How can we ask some context for investors about our share price performance to date?

Thank you, Akash for the question. And I think this is something a lot of investors have questions about. So, I’m glad you gave us the opportunity to respond. I’m going to answer it two ways. So let’s start with a textbook answer. There are a number of factors that play with regards to the COIN stock price right now. First there’s been a significant selloff in the market since the November FOMC meeting for many high growth companies. And Coinbase has no exception. This is driven by broad macroeconomic factors at play inflation, interest rate concerns and geopolitical tension that we unfortunately saw in the headlines this morning. So beyond macro factors, we’ve also observed that our stock has been highly correlated with crypto prices, which are down roughly 20% year-to-date. We honestly don’t truly understand this as this correlation does not take into account the growth in our market share that I spoke about previously, the diversification of our business beyond investing, and let alone the future potential of our business as we expand into new assets and new product stream. We’re focused on building towards revenue diversification, and we think this will trend will decouple overtime, but that is a little bit of what’s impacting our stock at this moment. The non-textbook answer now, when I look at the market today, I cannot help, but reflect back on prior risk off markets, where we saw investors move capital out of risk assets. And those historic windows honestly were the best times invest in my lifetime. So, when I look at the crypto market today and we see the innovation, the diversification, the growth sectors, there’s just so much to be excited about. And I’m really optimistic about the opportunities to enter crypto asset investments at these price levels. In fact, we just increased our own corporate crypto investments by nearly $350 million in the last few weeks. Brian, you want to add anything here before I go on?

Yes, I think that was a great answer. I mean, look, I’m in the same boat. I have to scratch my head a little bit looking at some of the revenue multiples, and I think we’re very bullish about the future. I think it’s really rare to see a company that has high growth profitability and a massive TAM in front of it. That’s kind of the trifecta and its really hard for me to imagine an industry that has more growth potential in front of it. If I look at the next decade. And so I look, I think a lot of this is just human psychology. I think even just a few months ago, there was people, I saw lamenting like, oh, I wish I had bought crypto sooner or coin stock sooner and they didn’t think they would ever get a chance to buy something like at these prices again. And then of course, by some stroke of luck, when that opportunity does arise, that, they now they may feel pessimistic or something on it. So, I think it’s just human psychology. Like Alesia said, this is kind of when fortunes are made, if people some are greedy when others are fearful. But honestly I think we try to ignore this stuff. I think a lot of it is just short term, effects that are macro things happening out there in the world. And 95% of our effort should just be on building great products that help our customers and help grow this industry and I think the next 10 years are going be great. So, we really try not to think about it too much and just have a long term view.

I just want to reinforce that point. I think one of the questions is what are we doing about this? And first, I just think we are a good company. As I think many companies are asking this question of themselves right now, watching the stock price declines over the last few months, but crypto has prepared us well for volatility. And as Brian said, we’ve learned to focus on what is in our control. And for us, that means building safe, trusted, and easy to use products for our customers, investing in innovation and trying to clearly articulate our story and our business prom value to our employees and to our investors. And we believe if we continue to focus on these basic principles that will drive our long term business success and the stock price will take care of it itself.

All right. Our next question comes from Milton M and Jeff C, who are both focused on our revenue mix. What avenues of revenue are we exploring beyond trading? And do we have any ambitions to help businesses with NFTs, for example, and will diversification of revenue help decouple the share price from the price of crypto assets?

Great questions, Milton and Jeff, a little to unpack here. So, you are right that the transaction revenue has historically may have to line share of our revenue. But as I shared in my comments earlier, we’re taking steps to diversify this revenue and also grow our non transaction revenue streams. One of the big takeaways of last year was the increasing amount of utility in the crypto economy beyond investing and the growth of the subscription and services I spoke about earlier. We flex this that we saw 10X growth year-over-year. We have 3.6 million users earning yield on their assets at year end, which was more than five times the number that we’re doing in 2020. A lot of these users are taking their assets, many of them on a senior. And so we plan to open up assets for like ease to for institutions later this year. And we also plan to add new more assets, more proof of state chains for users to participate in. Beyond that, we’re really excited to launch our NFT platform. We view this as a very large total addressable market with new and existing users who are claiming for a different NFT experience, a simpler NFT experience. It still tends to be a little bit complex. And what we liked right now, when we’re absorbing the market is that NFT volume and price appear less correlated with other crypto assets. And so you’re seeing new crypto projects that have less correlation as just that general theme of diversification, whether NFTs falls to our transaction revenue or up not, you’re going to see different trends that that will lead to a more sticky revenue stream with time. And I commented on this earlier, but as far as share price goes, it’s difficult to predict the future, but we do hope to see that investors recognize that we are diversified platform. And we start to see our price decoupled from overall crypto prices. Anil, back to you.

Great. Next question comes from Tom W who asked about the timing of the ability to trade ETH2.

Great, thanks for the question, Tom. Generally we don’t comment on the listing of new assets, but this is a unique case, because we already list ease and then we allow taking for ETH2 trading in ETH2 is dependent on the merge, which is going to combine the original Ethereum blockchain, which is proof of work with the ETH2 chain, which is proof of stake. The timing of this merge is out of our control and it will be driven by the Ethereum community, but we expect to see it at some point later this year. And we think this is a really exciting event for the crypto community and are working to support our customers before and after the merge. We recognize that customers are seeking liquidity on their ETH2, and we’re working on solutions to provide this such as a raft ETH token in advance of the merge. And we believe that once ETH2 has liquidity available, it is going to drive more demand for ETH2 staking. We’re also working to extend this capability to institutional clients for the first time later this year.

Thank you, Emilie. Next question comes from Gerardo D who asks if there’s a roadmap for Coinbase to support traditional security, such as stocks.

Not at time. Over the long term our view is that everything will eventually migrate to blockchain technology. So, we’ll see security tokens as an example, and we’re excited to support those in the future. We’re invest thing in the infrastructure to power that future, but would you not see that as a near term move roadmap item?

Yes. Just to add to that, I think, there’s so much greenfield opportunity in front of us with the crypto economy and Web 3, and frankly, we’ve got our hands full, I think just trying to keep up with all the various opportunities emerging there. So to me it would be a little bit of a step backwards to try to launch maybe a traditional brokerage or something like that. I think there’s many good companies out there already serving that use case. So, I would rather lean into the future and kind of build to where things are going.

Great. Next question comes from Kyle R who asked about how we plan to beat open seat for the NFT market share.

Yes, this is an important question. So clearly there’s a significant and growing amount of volume across NFT marketplaces today, but the industry is still so Mason that we see a lot of opportunity for innovation. We definitely don’t believe that this is a zero sum game. We’re huge fans of OpenSea. And in fact, we’ve been investors in their platform as, as members of win these ventures. And we’re always going to ultimately as Coinbase doubled down on the value props that got us to the place we’re in today, which are based on ease of use trust and safety. For our own NFT marketplace. We’re also focused on a social experience building a community. So the person who is architecting, this came from Instagram and has social roots, exclusive content and partnerships, and then distribution. So today people can, buy on Coinbase transfer to a wallet and then go to the marketplace. If they can do that all in one app with a few clicks, that’s a win. And it feeds into the ease of use that we think we’re quite good at. Brian, anything to add on that?

Yes. I agree with that 100%, I think like it’s not really about beating OpenSea. I think this is a new market. There’s going to be a lot of winners. Oftentimes, if you put out a product and another product looks similar in the early days, they tend to diverge over time and find their own niches after at some point. So, I think just generally we’re really bullish on NFTs. It’s going to be much larger than just digital artwork or something, which a lot of people are thinking of it as there’s going to be all kinds of in game items in the metaverse there’s domain name and like ENS name type assets that are being created out there. There’s citizenship and governance and like, various novel fundraising mechanisms. So this segment is going to be really big and we’re – it’s so early. I think it’s not really about beating any of the other smaller players or any we’re a small player today too. So, I think it’s all about building the future. How do we hundred exercise with the opportunity?

Our next question comes from Ashwin N who asks when Coinbase will release infrastructure and tooling for buildings, for building like AWS for crypto. And similarly, John D asked how our offering and market share stack up to services like alchemy and impure [ph]?

Great question. So just for context, in many cases, we are offering APIs and tools that we initially built to use for our own products. And we’re competing by offering tools that can operate at significant scale. And this in many ways mimics the path of AWS. So Coinbase cloud is our product suite to provide infrastructure and tools for Web 3 builders and other companies to accelerate building their own crypto products. And we see strong adoption of our seeking services, which has reached tens of billions in assets staked across 25 protocols. We now support more than 60,000 nodes for participate, delegate, query and transact products. And in Q4, we launched a prime API, which augments and unifies existing services for staking exchange commerce and other products. We’re definitely in the early days. And we see meaningful opportunities to expand our suite of developer focused products. And then to comment on the competition in our product offerings. Like I shared earlier, when we talked about NFTs, we don’t believe this is a zero sum game, in fact, Coinbase ventures with an early investor in alchemy. So, we think that this is an area that’s ripe for development and growth. And again are at the beginning of the kind of trajectory of that. Brian, anything to add on that?

No, I think that’s right. I mean, the question really asked about when will we release these infrastructure and developer tools. And I think what you’re hearing is some of those are already live today and there’s a lot more we’re going to add in the future.

Next question is from John D who asked about our progress internationally. He called that Singapore and Japan specifically, noting that it feels like Coinbase is behind any thoughts here to share?

Thanks, John, for the question. I think it’s a valid observation. At the same time, we weren’t first movers in these markets and our strategy is not necessarily to be the first to launch in every market, but we want to be the first to do it right. Now that said global expansion is a top priority for us as a company. Historically, we’ve built products for U.S. first, international second, and now we are transitioning to a new model and mindset where we shipped products globally by default. We made a big hire this past quarter by hiring Nana Murugesan and he is the VP of International Operations and Business Development. Last week, we did a blog post about lighting up the map, which is a new two-pronged approach to how we are going go after global expansion. So one is going broad. We’re going to launch foundational products that are gateway to Web 3 and crypto in country. And then also we’re going deep. So we’re going to launch localized infrastructure and public facing products with a full suite of services. Specifically, with respect to your question on Singapore and Japan, we have started to build local teams. We’ve hired our local country directors based in Singapore and Japan. We have set up engineering hubs in APAC to help localize our products for the region. And in Japan, we’ve made good progress working with regulators and have secured our license. We launched an early version of our retail product, and now we’re in the testing phase. We built a strong early foundation. We were the only crypto player to provide a banking reel with the nation’s largest bank, MUFG. And in Singapore, we’re focusing on institutional and are already seeing substantial interest in adoption. Our Singapore team is also focused on developing the large retail opportunity in Indonesia, Philippines, and the broader Southeast Asia region. So, we have a long term strategy in place and winning markets takes time. We expect it’s going to take, several years to build a market leading position across the market in the Americas, EMEA and APAC, just like we’ve done in our U.S. and European businesses. Brian, anything to add?

Yes. I mean, I’m glad you asked about international expansion. It’s definitely something I’m really passionate about. If you just go back to our mission about increasing economic freedom. A lot of places in the world, certainly outside of the U.S. have major challenges around economic freedom. And that’s something that we feel like crypto is this incredible invention that can be creating this new, more global, more free, more fair financial system for the world. So international expansion is a big priority for us. You’re going to see us. There’s really – it’s really, a two pronged approach because if you’re going to large markets that have as a regulated financial service business, like we’re doing in Japan, you’re going to see that move slower because it’s a lot about getting the right licenses and the right bank partners and localizing the product. And that’s a country by country kind of slower approach, but it it’s great when you can land it. When you want to – if you want to go for more of a self custodial wallet or that product can be distributed globally quicker, you don’t have to go country by country. It’s more of a software product. And so we’re seeing that product do well in some emerging markets. And so I think we’re going to have, our custodial products do well in regulated markets. We’re going to have like major markets. We’re going to have our self custodial wallet do better in a bunch of emerging markets. And I think we’ll get a lot of global coverage out of that, that two-pronged approach. So glad that we’re getting more and more people in crypto on the platform globally. And I think it, from an economic freedom point of view, a lot of barriers happen when people try to do remittance and FX and things like that. And so that’s kind of the dream. That’s the vision behind this in crypto generally is how can the world have one, decentralized global transnational financial system. That’s more efficient, more fair and more free.

Great. So, we’ll take two more questions before opening up to the analysts. The next one comes from Jason K and John D who both observe that many competing platforms are offering attractive yields on assets through staking or lending. So what are Coinbase’s plans to offer yield generating products and is Coinbase facing more regulatory scrutiny around these features? Or is it simply just not a priority right now?

Thank you for this question. I’ll take this one. So yes, yield products are one of the top requested products by our customers. And today we do offer staking products which are compelling yield generation opportunities. We drove more than $200 million of blockchain rewards this year, which is really root in largely in our staking revenues. As we added a number of proof of take assets, notably ETH2 in mid-2021. We hope to support more users to generate rewards from many more proof of state assets this year. And we’ll be looking to make that a large growth area for our customers and our revenue stream. You’re right to note that yield products are also a significant area focused by regulators. So there was some noise earlier this year about a lend product that we had in market that we’ve talked about on prior calls. And we have always taken the approach to embrace regulation and think of it as a thoughtful way you’ve done. It is a business enabler. So, we’ve seen recent actions in the market that have taken both of the state and federal level to curtail certain products offer yield. But there appears now to be a path to registration as a result of some of the recent enforcement actions. And so we will see how that play out, but our objective is to continue to offer more and more choice to consumers and institutions as we possibly can while remaining compliant with regulations in each market that we operate in.

All right. So the last question we will take from say today, before going to the analyst is from Scott W who asked a great question, he’s curious about DAOs, how do DAOs figure into the Coinbase product roadmap for retail and institutional users?

Thanks for the question, Scott. Let me start by quickly defining a DAO. A DAO is a Decentralized Autonomous Organization, and it’s currently being used as a catchall term that describes the broad range of emerging organizations that are powered by crypto at their core. It’s one of the more exciting ideas in the crypto community right now, these range from investment DAOs that buy assets to social DAOs that create communities, to protocol DAOs that manage the infrastructure of the crypto economy. And DAOs unlock new ways of working that weren’t previously possible, and they offer the potential to improve organizational efficiency. This is innovation that could disrupt the long established business norms of organizing VSC [ph] Corps and LLCs. So taking a step back for Coinbase, we’re building a platform to create trusted, easy to use crypto experiences for customers across their entire crypto journey. And this would include developers who are creating DAOs or users transacting with DAOs. We’re making some early investments here in building the picks and shovels for DAOs that can help them succeed. And our initial focus is unlocking existing products like Coinbase Cloud, and prime to serve this new segment. Overtime, we hope to better explore these innovations and to expand our products, to meet the evolving needs of our customers. But it’s very early days. Brian, anything on DAOs that you want to add?

Yes. I mean, we think DAOs are very exciting. I think it’s potentially the Delaware C Corp of the crypto economy. Right. And I think in terms of what products we can offer for our retail and institutional users. Yes. I mean, it’s, we would follow the same approach that we do with all of our products, which is how do we make it the most trusted and the easiest to use. And so you could imagine many scenarios where a retail user or a business institution wants to go create a DAO. We could help them do that. We could help them provide ancillary services to participants in the DAO, like around how to conduct votes and how people submit proposals and maybe how payroll happens on the DAO. Taxes, like you name it. So, I think there’s going to be a lot of opportunities to help people create DAOs and to manage them. And, yes, we’d love to build that out.

Great. Okay. So with that, we’ll switch and take a few live questions from our analysts. Mel, I will turn it over to you for the first question, please.

Thank you, sir. Your first question comes from the line of Ken Worthington of JPMorgan. Your line is now open. You may ask your question.

Hi good evening. Thank you for taking my question. Coinbase’s plans are ambitious and the increase in investment spending guidance is significant compared to the fourth quarter run rate. I guess, can you help us feel more comfortable with your comments at the pace of investment? Could in fact drive Coinbase to be unprofitable in 2022, help us feel confident in the investments you’re making in the new products, new services and new geographies that are driving the G&A and technology costs so much higher. And how much of the 2022 investments that you’re making could actually result in higher 2022 revenue versus the investments you’re making today. That’s going to benefit the business, over the next five years to 10 years.

I’m going to take a start at this and then Brian and Emilie feel free to add on. So Ken, just to unpack that a little bit, yes, 2022 is an investment year. As we shared in our outlook, it’s too early to call with precision where we think the revenue or the MTUs of 2022 will land, which is why we gave a range of $5 million to $15 million. As I said in my earlier remarks before in the midpoint or the high end of that range, we’ll continue be profitable, but then a scenario where we’re the low end of that range, that we are prepared to generate to drive a loss of up to $500 million loss and adjusted EBITDA. We believe that many of the investments that we’re making this year are going to the products that we articulated and are looking ahead. The investments that we’re making in our investment platform, for example, of adding new assets, adding payment rails, those we expect to impact our 2022 revenue, as we’ve seen the continued diversification of assets on our platform contribute very near term to the revenue that we’ve been able to generate. For example, in 2021, where we saw more revenue come from the long tail of crypto than from Bitcoin and Ethereum. Other investments that we’re making, for example, in the adapt platform and NFTs, I think that that’s going to not have as material an impact in 2022. And those are more long term bets that we think will have significant impacts on the longer term revenues of our company. Similar with international, it’ll take us, as Emilie said earlier quarters or years to see those investments turn into meaningful revenue streams. So, we think that the right long term investments to make. Last, we’re putting a lot of effort into just increasing the reliability, the stability, and the infrastructure on our platform. As Brian started in his comments earlier, the volume hiccup from 2020 to 2021 was extraordinary. It’s sort of, you don’t see these moments very often in your business career where you have 5x, 10x kind of volume multiples on your users, on your volume, on your platform. And what we’ve seen in crypto is that you do see those step functions and growth. And so we want to make sure that we can offer great experiences to our customers and meet the volume that is coming to our platform. And so that requires investments in infrastructure. So it’s investing in near term revenue opportunities, long term, as well as infrastructures, how we would bucket that investment.

Yes, I think that was great. And that, you’re reminding me of just when we did the direct listing, I think we’ve repeated that message a handful of times that, we’re going to continue to invest through up and down cycles, but roughly we feel like we’re so early in this stage of this industry. We roughly want to operate the business at breakeven, smooths out over multiple years, if there’s up and down cycles so far, we’ve been profitable every quarter as a public company, but we’ve, we just want to repeat that message again, that we’re going to continue to invest through up and down cycles because it’s the early days we’re investing for the long term. So hopefully that, that gives good context on our thinking.

Great. Thank you very much.

Thank you. The next question comes on the line of Will Nance of Goldman Sachs. Your line is now open. You may ask your question.

Hey guys. Thank you for taking the question I wanted to ask, I guess another question on the investment spending. You’ve seen a lot of the competitors with the large crypto exchanges make pretty significant investments in kind of brand advertising, stadiums, things like that. Everyone was at the Super Bowl this year. And I guess when you look at the competitive environment and the amount that your competitors are spending on, maybe the less visible things that we can see from the outside, how much of the investment that you’re making this year, would you say is the response like, are you guys trying to keep up with the market or you guys feel like you’re pulling ahead of the market in terms of the amount of money that you’re spending on the ecosystem?

Thanks, Will for the question. I’ll try to tackle this and Alesia, Brian, please add on. So, I think that we are going to probably just take a different approach to the way that we do marketing and for us, we want to do things in an authentic way that we feel is representative of Coinbase and Web 3. Historically, we had a lot of organic growth and then we started experimenting with, high ROI paid acquisition and saw great success with that. And we continue to build on top of that with great product marketing. And then you saw our Super Bowl ad. In general, we like to be a very ROI driven company. And so to that end, the marketing efforts that we embark upon are going to be very kind of quantitative measured as with, the Super Bowl ad. I think that’s from the first Super Bowl ad that ever was kind of in that direct response mode. So we’re going to do things International to Coinbase. We’re going to do things that are, that we think are differentiated to Coinbase and we feel like that’s the only way for us to operate. Brian, Alesia, anything else to add on that?

Not too much to add. I think you nailed it. I mean, I think, the number one thing we’re focused on is building great products and then we’re at a scale now with number of users and, and brand awareness where I do think it makes sense to invest in marketing, but you’re probably going to see us do it a little differently than other crypto companies. We want to do something that that’s more authentic to us. We want to be rigorous about it as, as Emilie mentioned. And I think we have a opportunity to kind of go, tell the world more about the vision for the company, the mission for the company, what we’re all about, why are we doing this? Why do we think this is good for the world with kind of brand campaigns? We have an opportunity to do just talk about the products with, with great product marketing and the performance marketing. And we might do some, just create kind of fun stuff too, that’s creative, but you’re not going to see us. Probably do really. I don’t know, what you’d call the rest of it, but it’s going to look a little different. So Alesia, anything you want to add?

I think you guys have nailed the marketing spend. The only other comment will, I think I thought of her a little in your question about how much of our spend is doing things to catch up what others are doing versus staying true to our own roadmap. And I think most of us are spend as trained true to our own roadmap and that’s beyond marketing, but that’s also in, we want to offer products to our customers that we see customer demand for. So we’re not always going to be the first to market with a product, but once we see customer demand, we’re going to fast follow and make sure that we can leverage the strength of our platform, which is distribution, which is the security and trusted nature of the products we built to tack on more and more product experiences to create a better experience for customers.

Got it. Really helpful. Thanks everyone. And then just maybe as a follow up, if I can just asked a little bit more about the institutional business, yes from a revenue contribution. It’s relatively small today, but obviously that, I think that kind of understates the scale of the business. When you think about new product initiatives for the institutional side, do you guys envision a scenario where the institutional business can contribute a much larger share of the revenues over time? And I’m thinking specifically about product initiatives around derivatives and client financing. I think you’ve made a couple of moves recently in terms of acquisitions and licensing around derivatives. How significant do you think that could be in, in, could we be, looking at a step function in institutional revenues at some point when those things come online?

We’re very excited about institutional as well. I think it’s got a ton of potential and there’s some synergies there with retail and institutional, so it’s, I expect it to grow quite a bit over time, but yeah. Emilie, go ahead, Emilie. We got lots of thoughts.

Sure. I think the plan is for our entire business to grow and institutional will grow as a part of that and we think it’s going to be a large part of it. I think what the contribution is going to be over time is still TPD. But, we’re remember that we only kind of began building this about two years ago and it’s already showing such promise and legs. I think the cool thing about the institutional business is that, there’s a bit of a roadmap in terms of what you’ve seen in the traditional institutional world. And so our team who’s building this can kind of look to that and see the products that existed in the traditional world and say, how can we envision that in a crypto oriented world? And to your point, Will things like financing and other products that are just, loved by institutions including derivative are areas that are just no brainers. And that’s why we’re making big investments. Alesia, anything to add on that?

anything:

Awesome. Well, thanks for taking all my questions today.

All right. Thank you. And next question comes from the line of Rich Repetto of Piper Sandler. Your line is now open. You may ask a question.

Yes, good evening. Brian and Alesia and Emilie. This sort of goes back to an earlier question. When you talked Alesia about, near term investments in moderate term and long term but it does seem like you have a lot of opportunities that Brian has laid out in, in the, the strategy section and the pillars. So I guess, could you help us, at least identify some of the shorter term things that we could see that could actually contribute to revenues on the shorter term basis.

Sure. Thanks for the question. Rich. So as you, Brian also shared earlier, one of the things that we look at is 70, 20, 10 model, where 70% of the investment goes to our core, 20% to adjacencies and 10% of ventures. That’s not somewhat closely also to the way that we think about our pillars of our strategy, where the bulk of our investment is still going into the investment platform, adding assets, adding payment rails, going global, adding marketing, and a lot of innovation there. And then the ventures is more of the, a 10% side, which is the, the newer, newer product. So when we think of that, I think what you’ll see a lot of growth from in the near term is we expect a lot of growth from existing subscription services. Staking is going to see a lot of growth. We’re adding institutional access to ETH2 this year. We’re adding new staking protocols. And we see a lot of user interest in the yields generated by staking app by previous stake. So I expect that as more near term type revenue. And I think that these we’re excited about the potential of NFTs and derivatives. These are going to take a while to get right into the add meaningfully to our revenue. There could be some surprises, quite candidly, but I want to be more cautious. And when we see that coming into our revenue this year.

Got it. Very helpful. And Brian, just one follow up question, Emilie mentioned that you do have a, I think she mentioned you had an investment in OpenSea and I’m just trying to understand the, the strategy and philosophy in the venture investments, like the purpose and, I think they just raised money at pretty good valuation. How would you look at exit, is there an exit strategy for those type of investments like OpenSea?

If you cut out for the first part of the question, but I think the question was about ventures and what the exit strategy. I mean our plan is to hold those. We, again, we feel it’s very early days and so I expect Coinbase centers will turn out to be incredibly valuable over time. We’re not planning to, trying to liquidate anything there in short term, Emilie, anything you want to add?

Well, Rich, we were actually in the, the seaground of OpenSea. So it, one of the things like the way that we think about the goals there is it’s an incredible way for us to stay close to the ecosystem, see what’s popping, get great different insights build relationships in the crypto ecosystem that potentially lead to M&A as we did with Bison trails. And then ROI is and IRR is more of a third criteria. And yet at the same time, the returns have been quite impressive. And so it’s a really nice side benefit. So again, we’re holders of all these assets. We think they’re going to be quite valuable,

Mel, I think we have time for one last question, please.

All right. Thank you. And our final question comes on the line of Lisa Ellis of MoffettNathanson. Your line is now open. You may ask your questions.

Terrific. Thank you. Thanks for squeezing me in. The question about the competitive environment, in the U.S. market where some of the global players have been investing more heavily in U.S. subsidiaries. Can you just help crystallize for us how Coinbase, shines there differentiated self relative to the handful or so of other crypto native brokerage and exchanges operating in the U.S. Thank you.

Yes, I can take that quickly. So far, we haven’t seen meaningful volume from, I guess, foreign exchanges that are now trying to enter the U.S. But, I think we have to be mindful of it, if you can think of it as Coinbase really has the opposite challenge, which is we started in the U.S., we’re very, we’re doing really well there. But we’ve increasingly turned our attention to international. So I think that’s we, the way we’ve differentiated over time, as we’ve leaned into regulation, we’ve sought to be the most trusted player in the space. Whether that comes to cyber security or legal efforts and that kind of thing. And then we tried to make crypto easier to use as well. So, you know, we’re not trying to make a product for super technical people, or super professional, super pro traders or whatever. We’re trying to make a product for everybody. And actually, I think even technical people and pro traders prefer interfaces that are easy to use. And so being the most trusted being easiest to use. That’s the way we’ve just differentiated over time. Emilie, Alesia anything would you want to add?

Okay, well, that does it for today. Thank you everybody for joining us on our call today and we look forward to speaking with you on our next call.

Thank you ladies and gentlemen, that concludes today’s conference call. Thank you all for participating. You may now disconnect.