Jim Swanson
Analyst · Bank of America.
Yes. Good question. So as it relates to the brick-and-mortar side of the business, the combination of the new stores we opened last year, our plans for this year, combined with those temporary clearance stores, we ramped up those temporary clearance stores throughout last year. So you're going to see the annualized benefit of them being open throughout this year. Case in point, we had 44 that we operated in Q1 of this year versus 8 last year, and so we'll continue to see the annualization of that -- associated with that.
To a lesser degree, we are contemplating some improvement from a productivity standpoint. Keep in mind, given the excess inventory that we're flushing through the outlets for most of last year, the assortment size around color that we had available for the consumer in those stores is pretty weak for different points in time throughout last year. As we've got better assortment in the stores this year, we believe there's opportunity where we left revenue on the table last year and we can recapture that this year.
So that's, by and large, the brick-and-mortar side of things. Not to mention the brick-and-mortar business, we had international and particularly in Asia and our China business that, that will drive growth as well. And then with respect to the e-commerce business, we do contemplate some degree of improvement of that in the back half of the year.
And as Tim touched on, late last year, mid last year, we began making changes, particularly on columbia.com in the U.S. with regard to the degree of promotions. And so in the earlier part of the year, we were highly promotional and discounted. As you get into the latter part of the year, we essentially backed off of that toward a better representation of the brand online. So as we get in the latter part of this year, Alex, we'll be comping against that so it's more -- it's in [ a year comp ], if you will, and some of that's also reflected in our outlook.
I think the other thing I would mention as well. We have been, over the course of the past few years, been making strategic digital-based investments. And so we've made enhancements to our membership program, and our digital teams are working on efforts to better personalize their site for the consumer and how we market to the consumer. So I think increasingly, as we get in the back half of this year, we're able to begin leveraging the same type of returns on some of those investments.