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The Cooper Companies, Inc. (COO)

Q4 2021 Earnings Call· Thu, Dec 2, 2021

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by. Welcome to the Q4 2021 Cooper Companies Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers ' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions] I would now like to hand the conference over to your speaker today, Kim Duncan, Vice President, Investor Relation and Risk Management. Ma'am, please go ahead.

Kim Duncan

Analyst

Good afternoon. And welcome to the Cooper Companies Fourth Quarter and Full Year 2021 Earnings Conference Call. During today's call, we will discuss the results and guidance included in the earnings release and then use the remaining time for questions. Our presenters on today's call are Al White, President and Chief Executive Officer and Brian Andrews, Chief Financial Officer and Treasurer. Before we begin, I'd like to remind you that this conference call contains forward-looking statements, including all revenue and earnings per share guidance, and other statements regarding anticipated results of operations, market or regulatory conditions and acquisitions -- integration of any acquisitions, or other anticipated benefits. Forward-looking statements depend on assumptions, data, or methods that may be incorrect or imprecise and are subject to risks and uncertainties. Events that could cause our actual results and future actions of the Company to differ materially from those described in forward-looking statements are set forth under the caption Forward-looking Statements in today's earnings release and are described in SEC filings, including Cooper's Form 10-K and Form 10-Q filings, all of which are available on our website at cooperco.com. Should you have any additional questions following the call, please call our investor line at 925-460-3663 or email ir@cooperco.com. And now I'll turn the call over to Al for his opening remarks.

Al White

Analyst

Thank you Kim, and welcome everyone to Cooper Companies fiscal fourth quarter conference call. I'm pleased to report another strong quarter led by record revenues at CooperVision, where we exceeded the high-end of expectations for the quarter. Our daily silicone hydrogel and myopia management portfolios posted strong results. And our key account strategy generated share gains in markets around the world. Within CooperSurgical, our fertility business continued to perform extremely well and we recently announced an exciting agreement to acquire Generate Life Sciences, a great strategic fit with our fertility and labor and delivery offerings. For the full fiscal year 2021, I'm proud to report record revenues at both CooperVision and CooperSurgical, record non-GAAP earnings, and record free cash flow. As we enter fiscal 2022, we have strong momentum and expect another record-setting year. Regarding fourth quarter results, and reporting all percentages on a constant-currency basis, consolidated revenues were $759 million, with CooperVision at $565 million, up 11%, and CooperSurgical at $194 million, up 11%. Non-GAAP earnings per share were $3.28. For CooperVision, our daily silicone hydrogel portfolio led the way growing 19%. All 3 regions reported strength in this product category with our premium product MyDay and our mass market product clariti, both performing really well. Biofinity also had a solid quarter, supported by strength in torics and multifocals. For the regions, the Americas grew 6% led by our daily silicone hydrogel lenses, with particular strength in MyDay where we continued seeing strong fit activity. EMEA grew a healthy 15% with improving consumer activity and strength in our key accounts, driving growth and shared gains. Within this region, we posted broad-based growth from our daily silicones and Biofinity. Asia Pac grew 14% led by a steady improvement in consumer activity and success with several new product launches. This region…

Brian Andrews

Analyst

Thank you, Al. And good afternoon, everyone. Most of my commentary will be on a non-GAAP basis, so please refer to our earnings release for a reconciliation of GAAP to non-GAAP results. Fourth quarter consolidated revenues increased 11% year-over-year, and also 11% in constant currency, to $759 million. Consolidated gross margin decreased year-over-year by 20 basis points to 67.5%, driven primarily by currency, partially offset by lower manufacturing costs at CooperVision. Operating expenses grew 16% as strategic investments in sales and marketing to support Myopia Management and Fertility continued. Within this, we did see slightly higher than initially forecasted investments for SightGlass Vision and MiSight in China, along with elevated distribution costs, tied to higher demand of direct shipments. Consolidated operating margins were 24.9%, down from 26.8% last year. Interest expense was $5 million on lower average debt and the effective tax rate was 10.3%, helped by stock option exercises in the quarter. Non-GAAP EPS was $3.28, with roughly 49.9 million average shares outstanding. FX negatively impacted us and was roughly $0.05 worse than expected when we gave guidance last quarter. Free cash flow was solid at $110 million, comprised of $175 million of operating cash flow offset by $65 million of CapEx. Net debt decreased to $1.4 billion and our adjusted leverage ratio improved to 1.38x. Moving to 2022 guidance and excluding the recently-announced Generate Life Sciences acquisition, consolidated revenues are expected to be in the range of $3.032 billion to $3.090 billion, up 6% to 8% in constant currency, with CooperVision revenues between $2.225 billion and $2.267 billion, up 6% to 8% in constant currency, and CooperSurgical revenues between $807 million and $823 million, up 6% to 8% in constant currency. Non-GAAP EPS is expected to range from $13.60 to $14, up 9.5% to 12.5% in constant currency…

Operator

Operator

[Operator Instructions] Our first question comes from the line of Andrew Brackmann of William Blair. Your line is open.

Andrew Brackmann

Analyst

Hi, guys. Good afternoon, and thanks for taking the questions. Appreciate all the color on the guidance and the forward outlook. Maybe just to start here on the Generate business that you are going to be acquiring here shortly. Now, this is the first call that you've had, sort of post announcement. So maybe just from a strategic standpoint, Al, can you just talk about how this messes with your current offering, how you're going to mess these commercial organizations that you have? And then just broadly, Generate had a nice DTC marketing angle. Anything that you guys can do there to maybe expand that capability on your fertility side right now? Thanks.

Al White

Analyst

Sure. Yeah. Happy to be talking about this. I know we made the announcement and it was frustrating for many of you, and absolutely frustrating for me, to not be talking about it on a deal that I'm pretty passionate about. Yes, this is a great deal for us. It's a great set. You're talking about a 1/3 of this business, it's in fertility. We, as you know, have a great position in the fertility industry. Adding the donor piece of it to our existing product is just -- it's one more thing that allows us to walk into a fertility clinic and offer a full suite of product side. I'm really excited about how that's going to roll in. And when I think about our ability to leverage that with our existing sales people and our ability to leverage that with our existing relationships with fertility clinics in the U.S. and outside of the U.S. I get pretty excited about that. You've got a fertility business that's growing 5% to 10% at least, as you can see by the reported numbers. This part of the industry is growing along with that -- has been so I do think that we're going to be able to accelerate that growth when I think of some of the new products that we're going to be able to launch in that space and then with some of the leverage we have. So kind of a slam dunk fit, if you will, in the fertility side of things. And that's not even touching on the cryo preservation, which is a perfect fit. If you look at the other piece of it, about 2/3 of that business is on the storage side for cord blood and cord tissue. That's been around for a long time and many people on the phone know about that. Anyone who has kit -- kids probably knows about that. That space has gotten a little bit more exciting recently because of the cord tissue, the stem cells are used for regenerative medicine. There's a ton of clinical studies that are going on right now, well over 1,000. So you've seen an increasing interest in storage of cord tissue. So that's kind of exciting. I mean, they have a relatively small sales force handle on that. We've a great team that's calling on OB-GYNs around the U.S., 100 people or so. So we are going to be able to take that messaging directly to the OB-GYN. And you touched on the DTC side of things, and that's great, right? DTC is certainly fine, but the medical professional drives a lot of the decision-making here. Our ability to bring that in, first time that you're actually going to have a Company own one of these businesses, who's calling directly on OB-GYNs with a great relationships, I think we're going to be able to add some real value there. So excited about both pieces of that.

Andrew Brackmann

Analyst

Great. Thanks for all that color. Maybe just to switch gears here a little bit, on the margin side, so 70% gross margins for Generate, can you just talk about how this might be accretive on the operating margin side? I know you guys have talked about expanding total Cooper margins to 30% range or so over time. It doesn't look like that's going to be this year, but can you talk about how this plays into that longer-term goal of around 30%?

Al White

Analyst

Sure. Yes, and that continues to be an objective. As you know, and Brian touched on, currency is a fairly decent negative to us this year, so that's causing us to take a step back, from an as-reported perspective but not from a constant-currency perspective. Yeah, good gross margins on the Generate business, 70% or so fits in really well. Now, this first year buying this, we'll be a little careful on the integration activity. They had acquired a business this past summer that took them into Australia and Canada. We need to roll this business into our operations. We need to take care of everything we respect from IT to customer service and a variety of other thing s, so not anticipating a lot of leverage in the first year. But then, we will roll it in and then through the year we will, we will get leverage from this business. Now, the question mark on it ends up really being when you look at the $0.50, is more around the interest expense. We're not going to get into the OpEx at this point in time and interest expense because: 1. We haven't closed Generate yet, 2. We haven't closed the permanent financing for it yet. So when we do, we can supply a little bit more color, but suffice it to say that long term, this will be accretive, if you will, to Company wide gross margins and help us get to that 30%.

Operator

Operator

Thank you. Our next question, from the line of Larry Biegelsen. Your line is open.

Larry Biegelsen

Analyst

Good afternoon. Thanks for taking the question and congrats on a nice quarter, Al.

Al White

Analyst

Yeah.

Larry Biegelsen

Analyst

A couple from me just on myopia management for fiscal 2022. That 100 million, I know you're not giving MiSight guidance anymore, but help us think about the components of that. And I'm particularly interested to hear how you're thinking about the contribution from China. I think we all see how many pairs of Stellus' SLR is selling per day in China, over 2,000 per day now. What do you think -- what percent of that -- how should we think about the ramp of MiSight in China relative to what they did with Stellus? We've heard things like maybe it could be a 1/3 or so which would still be pretty strong. And then I had a follow-up.

Al White

Analyst

You're right. I mean, China is really exciting. We have a strong relationship obviously with Epsilor. Epsilor distributes our primary ortho-k products in China. Now, we have the exclusive distribution with them for MiSight, we did the soft launch already there. We are in a really good position with them. We're hitting on all cylinders, if you will, early here in China. You talked about the last, which is their glasses that they're selling into China right now and doing really well with. The Chinese government has said publicly that, addressing myopia is a very significant concern as ours, so they're taking it seriously. These glasses or contact lenses are sold through the hospitals. So I mean, it's something that can move fairly quickly and can be very successful. I won't necessarily break the dollars down in our expectations, but we definitely have high hopes for a lot of success in China. When I look at that $100 million mark, we've talked about that in the past, we still stand by that. You know my opinion on MiSight. I think we're going to have a lot of success now. It's going to depend on China, how successful that is this year. But at the same time, we're seeing success in China with our ortho-k products. So I'm happy about that and maybe even a little bit more success than I was thinking about it. A few different moving parts there and I wouldn't discount SightGlass. I mean, that's a product that's -- we just launched -- co-launched I should say with Essilor in Europe. As you said, Stellest is doing really well. We'll bring SightGlass into China here at some point in time. So a lot of different moving parts in there that are going to drive that $100 million.

Larry Biegelsen

Analyst

That's helpful. For my follow-up, Al. Obviously, we all see the inflationary pressures. How are you thinking about your ability, at least in CooperVision, to take price in fiscal 2022? What are you assuming in the guidance? We have heard that your competitors are taking over 4% in 2022, which is a little bit above average. How are you thinking about price in '22? Thanks.

Al White

Analyst

I don't want to get into the particular or a specific number right now, but we will be taking price. So that's coming. You're seeing the inflationary pressures and so forth out there. We're in a great industry on both sides of our business, within contact lenses. It's a good industry and higher pricing is warranted on an annual basis. This year you have inflationary pressures and shipping and everything else that goes along with it. So yes, we'll be taking price higher. I'll just -- I'll stay away from giving a number at this point in time, but you'll see it at some point in the near future.

Operator

Operator

Thank you. Our next question is from the line of Matthew Mishan of KeyBanc. Your line is open.

Matthew Mishan

Analyst

Hey. Great. Thanks for taking the questions. Hey, Al. I'm just trying to understand your thoughts around starting at 6% to 8% with the CVI guidance. That's where you were starting point for 2018 and 2019, but now you have myopia control portfolio as an extra lever, you have some easier comps especially in the first quarter, and from what you just said, you have some price increases also helping you out as a potential tailwind there. How are you thinking about that 6% to 8% starting point?

Al White

Analyst

I'll answer as easy as one word, COVID. That's it. Right? So if you want to think that 6 to 8 is conservative, I'm not going to argue with you on that. But I'm also not sure what's going to happen with COVID and some of the variance out there. So you have to try to factor that in a little bit, it's only prudent when you're giving annual guidance in a period like we're in today to try to build in a little bit of conservatism, if you will, for that.

Matthew Mishan

Analyst

Okay. I think that's fair enough. And then on the EPS side, when you think about the year-over-year walk -- I think you said 11% constant currency EPS growth, if I'm not mistaken at the midpoint. We can all walk that down to what the FX impact was you gave to begin with. But what -- how should we think about the impact of year-over-year on increased investments that you're making and tax on EPS?

Al White

Analyst

Yeah. Tax, we have going up a little bit because it was in the low 11s going to 13. So obviously, if you excluded tax, our profit growth would be better. If you kind of look it, kind of leverage through the P&L, I guess, I'd probably just do it at a high level and say if I wanted to midpoint of guidance, that 7% is the midpoint of revenue guidance in constant currency. And the midpoint of EPS guidance is 11%. And that includes hurdling the tax that we talked about. So that's your leverage right there. I've talked in the past about how we have a business where we can lever this business. We've invested a lot in Myopia Management; we're going to continue to invest there, and, frankly, we're investing in Vision more aggressively in a number of different areas which we started this past quarter with some sales force expansion in several markets. So a lot of investments going into Vision right now: sales force, product launches, MyDay multifocal, super excited about that, SightGlass, a lot of different areas. We're doing all those investments and we're still talking about 7% and 11% leverage through the P&L. So I feel pretty good about that and that, again, hurdles the tax increase.

Operator

Operator

Thank you. Next question from the line of Jeff Johnson of Baird. Your line is open.

Jeff Johnson

Analyst

Hi guys, good evening. Al, maybe another pricing question, not just on the cord portfolio, but MiSight. When we go out and talk to a lot of these doc, it just seems like everybody is really excited about the technology, wants to be pushing this into more and more patients. But that $750 wholesale price or selling price, however you want to look at it, it's a big hurdle, especially if you guys want to put $500 in professional fees or something on top of that, or in some cases, even more or so. How comfortable are you with that 750? If you did $19 million in MiSight revenue even if you didn't get a haircut the per box price by a good amount to where we push penetration, you probably make that up within a year or two or maybe faster. So I think just -- what do you think on that, that wholesale price that is, pretty high right now?

Al White

Analyst

Yeah, that's a great question, Jeff. And we're talking about that internally right now. We wanted to get through year-end here, where we had a good comp, especially in the U.S. against last year, where you remember we gave a lot of the lenses away for free. So we are looking at that, we are doing some sensitivity on that, to your point, right? Cap price. But you sell more product and does that make up for it. So we're kind of evaluating that, if you will, right now. Having said that, the number 1 pushback by far is definitely not price, right? That's on the list, but it's not number 1. It continues to be the staffing concerns and it fit concerns. And the amount of time it takes to talk to the parents, talk to the kids, get the kids in it, it's just a longer process than what we initially thought. We're still seeing a situation where we're getting there and we're converting a ton of the patients, but it's taking 6 months, 9 months, something like that, 12 months. The kid has to come in again. The parents -- the ECP explains that they have myopia, what it means, how it's progressing, the parent doesn't want to pay, to your point, or they don't want -- they're concerned about putting their kids in contact lenses, so they delay the decision and then they come back in and the ECP explains that their child's eyesight's worse and it's going to continue to get worse. That's when the sale actually happens. The actual sell which, frankly, I thought was going to happen a little bit quicker, obviously, when I put the numbers out there in the uptake, it's still happening, it's just a little bit more delayed. I think pricing is a component of it, but just better fit activities is going to drive it also.

Jeff Johnson

Analyst

Yeah. That's helpful. And then maybe as a follow -- up just [Indiscernible] around that 4 to 6 market and 6 to 8 per CDI. 1. If I take out the myopia, the $35 million incremental there on constant currency basis, that's about a point and-a - half -- a little north of a point and-a - half. So let's say you're talking about your core portfolio in the 4s -- the 4.5 to 6.5. You're kind of saying, we think we are going to be about in line with the market. Historically, you've been nicely above market. Is that conservatism? Is that, again, just COVID? Is that competitive launches? So 1 there and the 4% to 6% market assumption you're going with, does that include a step up in pricing you think for the whole industry this year and do you think it's 4 to 6 [Indiscernible] people do take 3, 4 price instead of historically 1 or 2 price. There's some upside to that 4 to 6 market. Thanks.

Al White

Analyst

Yeah, I think you do have pricing in there. You could certainly make an argument that the 4 to 6 could be a little bit lower because you do have, obviously, the COVID concerns, you have everything else that's going on in the marketplace in different markets around the world. Sitting here today, I think that we'll end up in that 4 to 6 range with the pricing, with some pricing in there. I think we'll take market share. I'd be really surprised if we don't take market share on a core, on a like-to-like basis, if you will. Myopia management --our myopia management portfolio will add that, obviously, and ensure, if you will, that we're above market growth. But on a like-to-like basis, I think we'll take share. I'm not sure it will be a lot of share, but it will be -- I'll be really surprised if there's no share. There are some other good competitive launches and stuff going on out there, so I don't want to necessarily get ahead of ourselves, but based on the strength I'm seeing with some key accounts and so forth, especially in Europe and Asia Pac, we'll take share. I think the degree of share gains for us on a core portfolio basis, meaning on a like-to-like basis, will certainly be tied to some geographies. If Asia Pac continues to come back and places like Japan where we're really well-positioned right now, we would stretch our share gains.

Operator

Operator

Thank you. Next question from the line of Jon Block of Stifel. Your line is open.

Jon Block

Analyst

Hey guys, good afternoon. Brian, maybe the first one for you. Just any color on other parts of the P&L for '22 to Alice prior point. There seems to be some applied leverage in the model when we think about things, especially after taking into consideration the higher tax rate. But how about just the moving parts? Is it a little bit of gross margin expansion? But think about OpEx as a percent of revenue, maybe flattish because you guys have flagged and called out some ongoing investments.

Brian Andrews

Analyst

Well, first of all, Jon, thank you very much for the question. I don't think I've got a question that comp. Happy to take one today. So, as it relates to guidance, gross margins and operating margins, when you take out -- when you start in the midpoint of our guidance, gross margin's on a constant currency basis will be up year-over-year and operating margins will be up even more year-over-year. So when Al was talking about the leverage and we were talking about hurdling some inflationary pressures like wages and freight and other higher cost. And then also having these continued investment activity in growth areas like myopia and fertility, we're levering -- we're getting leverage from the P&L or from higher revenues, and that's showing up in operating margins. So I would expect the operating margins to be up nicely year-over-year.

Jon Block

Analyst

Got it. Got it. And I'll equally weigh my questions. The next one, just, Al, on the fertility side, over the past handful of years, we've seen a lot of fertility deals, obviously smaller than generated, but now you've done Generate, or are about to do Generate. In your opinion, does this fully build that out, the fertility part of the business? Does it complete the puzzle, so to say? And then maybe to just a tack on CSI, Paragard did miss our number. I know there are some moving parts due to the price last quarter and the buy-ahead, but maybe exiting fiscal '21, do you feel like inventory's in a good place due to the buy-in on the Paragard side of things? Thanks.

Al White

Analyst

Yeah. On Fertility, I love that space. It's a great industry. It's growing; it's got all kinds of potential. Interestingly, it's still relatively fragmented and there's different players in different markets around the world, some sizable players in different markets around the world and different areas of fertility. So I think that Generate was a good example, one that came out and is a nice addition for us. We'll see. We certainly have a great fertility franchise right now, and a lot of opportunities to grow and grow in excess of the market rates. But if we could find other transactions to kind of fit in there that could make sense from a geographic expansion perspective, that type of thing, we would certainly evaluate those. If I look at Paragard, it's funny that within our medical device space, probably similar to a lot of companies that you follow, we did see some softness in September that's for sure. We even saw some softness in October. I was pleasantly surprised with how our core medical device products held up during that time. Some of them hold up naturally, because they're tied to childbirth and so forth. But even the elective procedure products held up okay and we had a decent October, that was not the case as much for PARAGARD. Now, I don't think PARAGARD is unique. When I look at the IUD market in general and you look at the other products out there, those were -- have also been soft. So I'm not sure how to really fine tune that down to the point of an individual product, but I do think that some of the staffing restrictions and so forth that are out there are causing problems with IUDs and some other products. Frankly, I think you're going to continue to have a few of those struggles even in our fiscal Q1, to be honest with you, because you're still seeing some of those staffing challenges and so forth out there on the medical side of things, we don't see that really on the contact lens side, but we certainly see it on the med device side of things and Paragard is caught up in that. Now, I don't think it's doing any worse by the way, just to be clear, with respect to the IUD market. It's in-line or maybe even doing a little bit better, but that part of the market has been hit.

Operator

Operator

Thank you. Next question from the line of Jason Bednar of Piper Sandler. Your line is open.

Jason Bednar

Analyst

Hey, good afternoon, and thanks for taking the questions here. One on Generate Life and one on MiSight for me. Al, starting on Generate Life, totally appreciate the strategic merits for the transaction, but this asset does clearly come with a little bit of a checkered past, has a big price tag, $1.26 billion, largest in your history. I guess the question is, what made this the right transaction for you right now over maybe some other faster-growing assets that you've been -- maybe we're looking at? And then, can you also talk about how you expect GLS to operate more effectively under the CSI umbrella, then maybe some of the pieces did prior to maybe private equity ownership?

Al White

Analyst

One of the things that's going to make it more effective for us and one of the things that's exciting for us is the size of our business. We just have a very large fertility business and we have a large OB-GYN business and some great products specifically within the OB space. So we're talking to those professionals, we know those professionals really well. One of the challenges you have when you're a Company like Generate, is you're seeing a lot of your success come from like direct-to-consumer activities, that type of thing. It's more DTC and not direct to the professional. We're known as kind of a high-quality educational shop within the CooperSurgical, within the OB-GYN space, and within the fertility space. If you look at the training we do, there's just extensive training and knowledge, communication, and so forth, that we do with medical professionals in that side of things. That's not something that Generate has really been able to take advantage of because they just didn't have the size to be able to do that. When you take their business and combine it with our strengths, that 1+1 is a 3. That's what's so cool about this. Yeah, this opportunity came up. I've been following it, frankly, for a long time. When it was a cord blood storage business, that was a little bit of a different story. As you fast forward to where it is today, and you think about things like regenerative medicine and what's going on over 1,000 clinicals in process on that, who is able to talk to the obstetricians about that? Who's able to speak to the fertility clinics of the value of that and those clinical studies and so forth. We are. We have the professionals already in there talking to them and doing training and so forth. So I really think we can add a lot of value there. Frankly, at the end of the day deals come up when deals come up when opportunities are available. I've been looking at this thing for many, many years. I was happy to see it come up and I was happy to see us get the opportunity to win this business. So to me, I look at it as it's a big deal and it is a big deal for us. It's an important deal for us. But when you find something that's a great strategic fit, that's growing mid-single-digits and you think that you're going to be able to enhance that growth, you look at those opportunities, you take advantage of them, especially on something that's going to throw some nice accretion to the bottom-line.

Jason Bednar

Analyst

All right. That's great and very helpful. Maybe for the MiSight question, Cooper did have a representation today at the VHCPCS meeting lobbing for level 2 code for MiSight. Could you update us on where you're at with the reimbursement strategy for MiSight here in the U.S? And where securing this coding and associated payment would fit into the overall plan and how you're considering that maybe as an element of adjusting price points in the future just to maybe go back to Jeff's earlier question?

Al White

Analyst

Yeah. Yeah. So right now, we have nothing in any assumptions regarding reimbursement. I mean, anything that we ever could get on that side of things could be -- is upside and could be material upside. But that's all I would say at this point in time. We're working on stuff, obviously. We're highly interested in that, and there's reasons for us to want that to be successful. But at the current state in the game, nothing factored in, no assumptions made around that. We'll see how that plays out. And I hope at some point in time in the future to be able to give you that good news.

Operator

Operator

The next question from the line of Joanne Wuensch of Citibank, your line is open.

Joanne Wuensch

Analyst

Thank you, and good evening. I appreciate the color on the sale process for MiSight. Can we shift to the other side of that, which is the training process for physicians. Is there a way to quantify how many physicians have been trained, others that have been trained, which ones start integrating it into their practice?

Al White

Analyst

I don't have that number on me. It's significant because it's continued to grow. There's a lot of ECP's trained on it right now. I would say the more important takeaway probably from that, Joanne, is if I had to do it over again, how would I go about that over again? Because a lot of these ECPs are getting trained, they're fully certified, they go back into their practice, they're excited about it. Maybe they don't have a lot of kids coming in, a lot of volume, and it ends up falling onto the -- it falls in the back seat, so to speak, because they're dealing with staffing challenges, they're dealing with patients that they're trying to pass through that are easier to fit and sell too. What we are seeing is that once you get the ECP trained and excited about it, and you have a myopia specialist, which we have now, we fully staffed up our myopia management specialists around the world, when you have that myopia management specialist talking to them and working with them and answering their questions as it comes up about how to sell, how to fit, how to charge for it, and so forth, we are dramatically more successful. That's the key. It's ended up not being so much like, how many do you have? It's how many do you have combined with how many are you working with and helping. Once they fit a few kids and get rolling, it's like a snowball going downhill. Okay. Now, I'm comfortable with it. I'm comfortable fitting children, talking to parents. I'm going to do this for every child that walks in the door. Every single child, I'm going to talk to them about this because I've got the process down, I understand how to do it, I understand how to sell it. So that ends up being the key. And some of these newer markets that we're going into right now, we're having a lot more success, a lot faster because we've learned so much over the last couple of years about how to successfully transition someone from the training to the actual selling of the product.

Joanne Wuensch

Analyst

It's really helpful. Can I ask a very boring question? FX in the first quarter, can you quantify revenue and EPS impact?

Brian Andrews

Analyst

Yeah, I'm not going to quantify it. Obviously, it's by far the biggest impact for FX. Relative to all the other quarters in the year, it's a double-digit headwind to EPS in the first quarter, and cost of goods is also the worst -- were hit the worst in cost of goods as well in the first quarter.

Al White

Analyst

And you get the double whammy because you get the pound 6 months later flowing through bad in the revenues immediate hit. Yeah.

Brian Andrews

Analyst

Yeah.

Operator

Operator

Thank you. Next question from the line of Anthony Petrone of Jefferies. Your line is open.

Anthony Petrone

Analyst

Thank you. A couple on MiSight and one on GLS. On MiSight, we've had calls where we've heard that the attach rate and the stickiness going into next year is going to be quite high. Just thinking about the existing ECPs that have already implanted patients this year and fitted patients this year, do you expect the attach rate to be like a traditional contact lens? And then in terms of just the effectiveness, you mentioned the clinical data, Al, we've heard that, and in some cases, they've actually slowed progression by almost half and so they have seen some good effectiveness in controlling the progression of myopia. Those will be the first two on MiSight and I'll have a follow-up on GLS.

Al White

Analyst

Certainly, there's no question the product's working in the marketplace. If you go and look at the success rate, it is reducing the progression of myopia for children at a fairly high level. On average 59%. There are a number of kids who their myopia progression essentially stops entirely, which is amazing. Can you imagine that? But that definitely happens and we have many instances of eye care professionals telling us that. That's really fantastic. Their retainage rate, if you will, on those sales is really high. It's somewhere 85%, 90% or so. There's still kids who are non - responders to MiSight. You give them the lens, they wear the lens, we've seen that in the clinical data and we see it in a real world application where some kids, for whatever reason, continue to have their myopia progress at the same rate. I mentioned last call we have a lot of clinical work going on; we have 8 products in R&D right now specifically associated with this and some of those are addressing the non - responders right now, so that we can come out with some additional products to try to address everybody. But yes, it's something like 9 in 10 kids are staying in the product. It's pretty high level of retainage.

Anthony Petrone

Analyst

And then just a follow-up on GLS, you mentioned Al just the opportunity on drug development, a few thousand trials. I'm just -- and how does that play out for that business, just when you think about clinicals versus when these products go commercial? Like, how does that revenue opportunity sort of shape up? Thanks.

Al White

Analyst

It's really interesting. There's enough clinicals out there and some of them are -- they're not Phase 1. I think the one on kidneys is an example. I think livers ' is like Stage 4. There's some real work being done there on the clinical side of things for regenerative medicine and the best stem cells to use are the cord tissue stem cells. You don't have to use those, but those are the best. And just so everyone's aware, those are different stem cells between the cord blood, that we've always heard about when we've had kids over the years, to the stem cells with cord tissue. There are legitimate clinicals going on out there that are showing a lot of potential for success. So there's definitely more interest in that. When we were doing our diligence and our work, we actually did a bunch of survey work, asking people about that, asking women who just had children, who are currently pregnant, "Are you going to store your cord tissue? " And the rates were pretty low. Then when we took them through the clinical side of things, if you will, and said, "Hey, this is what's going on with regenerative medicine. There's no guarantees here, but this is what's going on. " The desire to store their cord tissue went to almost 100%. So I think a bunch of it is education. If you try to sell that on a DTC basis, you're going to have a hard time. If you're talking to medical professionals and there's people out there, and this does not have to be an OB-GYN, right? This could be an oncologist, this could be some sort of sports injury professional. There's all kinds of things you could use regenerative medicine for. So you're saying hey, doc, and there is no promises here. But there's a lot of really, really strong clinical work going on, much more so than there is the stem cells associated with cord blood. So some good exciting stuff going on there. We'll see how it plays out. But I think there's some opportunity to increase the storage there just in case, if you will.

Operator

Operator

Thank you. Next question from the line of Robbie Marcus of JPMorgan. Your line is open.

Robbie Marcus

Analyst

Great. Thanks for taking the questions. 2 for me. First, you guys, I believe spent $25 million in 2020 incremental on MiSight marketing. Do you have that number for 2021? And what you're expecting in 2022? And I guess it's probably more better to be inclusive of more of the new product launches.

Al White

Analyst

No, we don't, Rob, just because that whole thing has mushed itself together, if you will, under -- so it's not just MiSight, it's all together under myopia management and we just -- we stopped breaking that number out and separating it. It was a decent number, that's for sure, this year. We had some pretty decent investments going out in Q4 and it'll be a sizable number this year. Having said that, we actually get leverage on it year-over-year, meaning that's part of the reason you're seeing leverage. We put a pretty good infrastructure in place this year, so we're able to start to leverage that a little bit in terms of comparing year-over-year when it comes to our myopia management investments.

Robbie Marcus

Analyst

Got it. And maybe as a follow-up. I think it'd be helpful if you maybe run through just your thought process on M&A and capital allocation. The Generate deal is growth dilutive to the overall business, accretive to CSI, but diluted to the overall business. So maybe just how you're thinking about deals, how you think about growth rates versus return on invested capital, what kind of metrics you're looking at, and how you're thinking about priorities for cash going forward? Thanks.

Al White

Analyst

Yeah. I certainly, personally, do not believe that the Generate deal is going to be diluted to our consolidated growth rate, just to be clear. I do think that it's based on their history and based on where I see the market going, that's probably a 4% to 6% grower, and that's what we talked about, but we have multiple areas to drive that growth rate higher. We have some new products that we're already talking about right now that we're going to be launching, and we have other forms of revenue synergies coming from our sales forces and then international expansion also, where there's some faster growth rates out there. I am optimistic about our ability to drive growth. Now, it's pretty close right now. 4% to 6% is not bad, that's for sure, especially on a annuity sale and very high cash flow product with strong margin. That's the other side of this because at the end of the day, we still look at this stuff and say, "Okay. Well, what makes sense from an acquisition perspective? " We have a tendency to really focus on traditional discounted cash flow models. We're very curious, and we focus on that and we try to be very intensive about the numbers that are going in that, ensure we're getting a sufficient return on that. We do that a little bit more than we would do like ROIC and some of that kind of stuff because of the nature of our business, right? Strong cash flow, growth business, so on and so forth. So the other thing I would add on that, is strategic deals. I've talked about that in the past. If we could find strategic acquisitions that meet the financial metrics that can drive value in this business, then we're going to look at doing those kind of deals. And this one kind of checks all those boxes.

Operator

Operator

Thank you. Next question from the line of Rob Cottrell of Cleveland Research. Your line is open.

Rob Cottrell

Analyst

Hi, good afternoon. Thanks for taking my questions. Just first on the first quarter guidance, understand the FX headwind and the $3 to $3.10 EPS. But wondering if you've seen any change in top-line trends here in November, just given the fourth wave in Europe or any other change in momentum in either business?

Al White

Analyst

No. November was a good month.

Rob Cottrell

Analyst

Okay. I guess more strategically then, Al, in the past, you've talked about not wanting to change investment pacing or strategy given FX headwinds. Clearly right now with a 7-point headwinds next year, it's materially worse than it has been in the past, does that change your thinking at all around managing costs into next year?

Al White

Analyst

No, it frustrates me. Brian said gross margins would be up year-over-year on a constant currency basis, and our guidance shows that on an as-reported basis, those gross margins are going to be down year-over-year, so that frustrates me. And when I look at operating margins and we talk about getting to 30%, we'd be having a nice positive move in operating margins if currency held true. Having said that, we're still running a business that's a long-term business. We're looking at 5 years, 10 years long-term growth and doing what makes sense to drive long-term growth. I want sustainable mid upper single-digit growth as a Company with margin expansion. We can't jerk the business around because of FX. And I'm not going to play the game where FX is good and then we're going to go invest a whole bunch, and then FX is bad and we're not. That's just not how we're going to run the business.

Rob Cottrell

Analyst

Great. Thanks for the details.

Operator

Operator

Next question from the line of Chris Pasquale of Guggenheim. Your line is open.

Chris Pasquale

Analyst

Thanks. Al, I wanted to follow up on your comment about driving growth from the Generate assets above that mid-single-digits you get to if you just look at the business today. And in particular, how we should think about the opportunity for geographic expansion. I would think that distance from the patients to the facility might be a factor when you're talking about something like cryo preservation. So are you going to have to invest in building new storage facilities to get into new markets, and how should we think about the CapEx requirements of this business? Because historically, CSI has not had a lot of CapEx associated with it.

Al White

Analyst

Yes. The CapEx is really low in this business. The storage tanks and so forth are cheap. So at the end of the day, you have to have everything else that goes along with a really high quality control systems, security systems, all that kind of stuff. But the actual CapEx itself is not high. When you look at the international expansion opportunities, let's go to fertility because that's one I would really highlight. A lot of that gets done with the fertility clinic. You're -- you're teaming up with the fertility clinic. Because when you're talking about donor eggs and donor sperm, that's usually a fairly quick transaction. Unlike the traditional stores like, we'll obviously do permanent storage of eggs and sperm, that type of thing, but a lot of that activity aligns itself directly with fertility clinics. And you're using the fertility clinics and working with them, their operations, so you just don't get a situation where you have significant CapEx. It's low CapEx. It's really high cash flow in that business.

Chris Pasquale

Analyst

Okay. That's helpful. And then, Brian, I will give you another at-bat here, too. We saw CapEx for the core business here come down by about $100 million this past year. Can it go lower in 2022? How should we be thinking about the CapEx requirements of the existing Cooper business? And is this low 200s now a good run rate going forward, or do you have more potential to drive that down?

Brian Andrews

Analyst

Thanks, Chris. I appreciate the question. I know we've given CapEx over the years. And as you know, CapEx is a moving target. It's always based on timing of projects and milestones, and lead time, which getting longer capacity needs demand, things like that. Rather than getting into that level of detail, whatever it is, we'll cover it. I've mentioned we'll do around $600 million of free cash flow in 2022, which is nice increase over '21. So operating cash flow will be strong and therefore free cash flow will be strong again in '22.

Operator

Operator

And there are no further questions at this time. I would like to turn the call over to Al White. Please continue.

Al White

Analyst

Great. Fantastic. Well, thank you, everyone. I appreciate you taking the time for the call and obviously we're happy to announce the numbers and we're pretty positive about where we stand as a business. We look forward to continuing to produce here and speak to everyone in early March, when we do our next earnings call. Thank you. Thank you, Operator.

Operator

Operator

Thank you. And that concludes today's conference. Thank you everyone for participating. You may now all disconnect.