Richard Galanti
Analyst · Oliver Chen with Cowen and Company
Well, that’s what we’ve done. That’s what we do. I mean, since the beginning of time, we’ve constantly try to trade customers up to better quality. We’re still a merchant. We just want to sell a lot of stuff and higher-end stuff. And frankly, we can show great savings from that. If you go into our warehouses right now, it is partly for the holiday time and I’ve seen some $3,000 and $5,000 and $7,000 wine and spirits pricing, which are great values at those price points. Certainly, our jewelry are higher end. Certainly, the fact that we do a great penetration in the bigger sized televisions, so that’s something. Anecdotally, I remember also, at the end of calendar ‘08 and then to calendar ‘09, when economy went south fast. And I remember and of course, at the end of ‘08 and then to early ’09, when we took some extraordinary markdowns on things like patio furniture in January, February because the economy just hitting people, weren’t buying that much those big-ticket discretionary items. I remember, as we entered June, July as the buyers are getting ready to commit for the upcoming end of ‘09 into 2010 season, our CEO, Jim, at the time and our Head of Merchandising were reminding the buyers, don't start bringing the price points down. If you want to come back for a little volume, quantity fine, but let’s -- we've traded our members up and our members expect higher end goods. Let’s keep that going, because that's what we are -- that what helps us, one of the things that helps a standout in our view.