Ronald F. Clarke
Analyst · KBW
Yes, there is no margin profile in that business, right? That's been a go-go growth business compounding, I don't know, 20% to 25% the last 3 years in their preliminary plan standalone into next year. Into '24, it's another 25%. It's circa, call it, $50 million next year, call it, $40 million this year, pro forma, going to $50 million, kind of earning virtually nothing. So the -- again, the big idea is what we can do with it, right, which are two things. One, we've got a ton of businesses that are already -- the employees are already using their app here in the United States and in the U.K. So we're obviously going to go to our business clients and hopefully dramatically increase the amount of B2B parking that the company has instead of "consumer parking" where FYI, the rate is substantially better if you're working for a business.
And then the second one, I think, we said is we have networks they don't have, right? Beyond parking, we have EV, we have service. We have registrations and fines and compliance kinds of things. And so the idea is, obviously, to try to light up their customers who are in the app making payments where, remember, we got the information. It's Ron Clarke, he's on his iPhone, his license plate is XYZ, he's on his Mastercard. The data that we need to add an EV recharge is kind of in the account when we show up. So we expect the synergy, if you will, to take that thing into positive territory, right, as we head into 2024.