Earnings Labs

Campbell Soup Company (CPB)

Q1 2018 Earnings Call· Tue, Nov 21, 2017

$20.61

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and welcome to the Campbell Soup First Quarter Fiscal 2018 Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. [Operator Instructions] As a reminder, today’s conference call is being recorded. I would now like to turn the conference over to Ken Gosnell, Vice President Finance, Strategy and Investor Relations. Please go ahead.

Ken Gosnell

Analyst

Thank you, Candice. Good morning, everyone. Welcome to the first quarter earnings call for Campbell Soup’s fiscal 2018. With me here in New Jersey are Denise Morrison, President and CEO; and Anthony DiSilvestro, CFO. As usual, we’ve created slides to accompany our earnings presentation. You will find the slides posted on our website this morning at investor.campbellsoupcompany.com. This call is open to the media who participate in a listen-only mode. Today, we will make forward-looking statements which reflect our current expectations. These statements rely on assumptions and estimates which could be inaccurate and are subject to risks. Please refer to slide two or our SEC filings for a list of factors that could cause our actual results to vary materially from those anticipated in forward-looking statements. Because we use non-GAAP measures, we have provided a reconciliation of these measures to the most directly comparable GAAP measure, which is included in our appendix. In the first quarter of fiscal 2018, the Company adopted new accounting guidance that changes the presentation of net periodic pension costs and net periodic post retirement benefit costs. Certain amounts in the prior year were reclassified to conform to the current year presentation. The reclassifications did not impact EBIT. Also beginning in fiscal 2018, the business in Latin America is managed as part of the Global Biscuits and Snacks segment rather than the Americas Simple Meals and Beverages segment as in prior years. Prior period segment results have been adjusted retrospectively to reflect this change. An 8-K will be filed on December 8th along with our 10-Quarter, which will recast historical quarterly and annual financial information, reflecting both of these changes. With that, let me turn the call over to Denise.

Denise Morrison

Analyst

Thanks, Ken. Good morning and welcome everyone to our first quarter call. Today, we’ll discuss our results in the quarter, our updated outlook for the remainder of fiscal 2018 and the actions we’re taking to improve our performance and to position Campbell for long-term growth. When we last spoke in September, we outlined our expectations for fiscal 2018 and indicated that we anticipated a challenging first half. However, the first quarter was weaker than we expected, particularly for our U.S. soup business. In the quarter, our organic sales declined 2%, driven primarily by declines in U.S. soup. Adjusted EBIT declined 14%. There were several factors that contributed to this performance. First, in September, we discussed how a key customer’s different promotional approach to the soup category would negatively impact our U.S. soup business in fiscal 2018. This had a larger impact on sales than originally anticipated, primarily due to a lower seasonal inventory build compared to a year ago. The dialogue with this key customer remains open, and I’m very optimistic that we will reach a positive resolution. Second, unfavorable weather negatively impacted carrot crop yields and led to supply constraints and higher than expected cost. As a result, we placed customers on allocation in the quarter. We expect to be off allocation by December. And finally, the hurricane recovery efforts in Florida and Texas resulted in higher than expected supply chain costs, due to the surge in demand for transportation and logistics. We’ll be impacted by this in the near-term but the cost impact will moderate over time. As a result of the factors that impacted gross margin and our commitment to maintain investments in the business, we updated our fiscal 2018 guidance, this morning. For fiscal 2018, our outlook for sales remains unchanged. We continue to expect net…

Anthony DiSilvestro

Analyst

Thanks, Denise, and good morning. Before getting into the details, I wanted to give you my perspective on the quarter and revise 2018 guidance. Our first quarter results were below our expectations, largely for three reasons. First, while we anticipated that U.S. soup sales would be negatively impacted by reduced support levels with a key customer, the sales decline in the quarter was more than anticipated, primarily due to a lower seasonal inventory build with this same customer, which accounted for 7 points of the soup sales decline. Given the seasonality of our soup business, quarterly fluctuations in retailer inventory levels are mostly timing related. Second, as a result of unfavorable weather, we experienced lower crop yields on carrots, which had a negative impact on our gross margin performance. And third, also impacting our gross margin, we experienced higher transportation and logistics costs, reflecting the impact of industry-wide carrier capacity issues. On a positive note, we continued to make progress against our cost savings target of $450 million by the end of fiscal 2020, delivering another $20 million of savings in the quarter. This brings the program-to-date total to $345 million. And as Denise highlighted, we will continue to reinvest a portion of the savings back into the business to drive growth over the long term. As you’ve seen in the release, we are revising our full year guidance. While we are not changing our range for sales, we are lowering the ranges for adjusted EBIT and adjusted EPS by 3 percentage points, which equates to about $45 million in EBIT. This change primarily reflects the impact of carrier shortages on our transportation and logistics costs and the unanticipated impact of the weather-related carrot yield issue. Now, I’ll review our results in more detail. For the first quarter, as reported…

Ken Gosnell

Analyst

Thanks, Anthony. We will now start our Q&A session. Since we have limited time, out of fairness to the other callers, please ask only one question at a time. Okay, Candice?

Operator

Operator

[Operator Instructions] And our first question comes from Ken Goldman of JP Morgan. Your line is now open.

Ken Goldman

Analyst

Hi. Thank you very much. One of the questions I get on Campbell, Denise, is, what is the Board’s thought on the carrot business at this point? Because obviously, the carrot business, I think has underperformed expectations, it’s fair to say. And at this point, it’s volatile and unpredictable. And from an investor perspective, that leads to uncertainty which leads to lower multiples. So, I’m just curious how committed the Board is to sort of keeping the carrot business itself as opposed to the rest of Bolthouse, which obviously still has some upside from a packaged food perspective?

Denise Morrison

Analyst

There is no question, Ken, that we have experienced volatility in the carrot business due primarily to weather issues in California dealing with extremes in rain and heat, which has affected the crop. While we can’t control the weather, we can control what we do about it. And I believe that we did the right thing this time around by putting customers on allocation, not harvesting early, and keeping the quality of our carrot. Understand that the role of carrots in this business is it’s the scale of distribution for the CPG products. And one of the reasons why we acquired the business was to grow the CPG portion and recognize that the carrots are the chassis for distribution at best pricing. So, we’ll continue to take this into consideration going forward. We’d like to get to the point of stability in carrots and growth in CPG, and that’s our strategy.

Ken Goldman

Analyst

Okay. Thank you for that. My follow-up is, Denise, you talked about getting a little bit optimistic or maybe you are optimistic about conversations with the key customer that the promotion has maybe been lost early with. Can you give us a little more color where that optimism comes from and when the earliest it might be that you might get that promotion back in some form?

Denise Morrison

Analyst

Well, I can’t talk about any specifics. I can say that the dialogue remains open and it’s very positive.

Operator

Operator

And our next question comes from Matthew Grainger of Morgan Stanley. Your line is now open.

Matthew Grainger

Analyst

I wanted to ask another follow-up on the soup issue. Most of your competitors have characterized this specific circumstance in soup with this one retailer as a very isolated case. And I think what we’re hearing from others is that there is just a need for greater levels of innovation, and that’s going to be sufficient to protect relationships with key retailers, provide value for all stakeholders and avoid having others run into similar situation. So, I guess, do you agree with that characterization of soup being an isolated pressure point in the industry? And if that’s true, what could you have done differently or do you need to do differently to avoid this, going forward? To the extent that this perhaps is an issue that’s disproportionally affecting the condensed business, is there a need to try and bring some type of innovation to that area or the business that’s been a little bit more static from a product standpoint in recent years?

Denise Morrison

Analyst

I’ll answer that question from a couple of perspectives. First of all, in the rest of the market, soup program has been very strong. New products have been well-received, new Well Yes! is at 83% ACV distributions, we're supporting the brands, new Chunky Maxx has hit the market now with 40% more protein, and protein is really on trend. So, we’re pretty pleased with the performance in the rest of the market with consumption up slightly. So that -- and we believe we’ll continue to see that momentum into the second quarter. The other fact is that our other businesses in this key retailer are incredibly robust. So, I would say that I do agree that the soup situation is isolated.

Matthew Grainger

Analyst

And I know it’s going to be difficult to comment on this and you might just defer. But, given -- obviously, you ran the numbers and didn’t want to meet their demands on this particular category or in the soup category. And you’re seeing solid consumption or modest growth in other customers in the category. Given that dynamic, I mean, do you have a sense of how they view the return profile of their approach to the soup category this year, given that they’re losing a fair amount of share in a relatively high margin category and what the implications of that might be for the likelihood of seeing similar situations going forward?

Denise Morrison

Analyst

You’re right. I’ll defer.

Matthew Grainger

Analyst

All right. I had to try. Thanks.

Operator

Operator

And our next question comes from Andrew Lazar of Barclays. Your line is now open.

Andrew Lazar

Analyst

Just one last one on that particular issue. When you talk about the dialogue being positive and open, would this be something that potentially could impact positively this fiscal year or are we at a point where plans are in place such that -- and you’ve done things that obviously other retailers seem to be effective. Is it really more of an FY19 scenario, or is there some way to salvage some of this year? And then, Anthony, I think at the last call, you mentioned that this promotional issue would probably be about a 1% top-line drag for the full year for the Company as a whole. Is that still around where you think we are or has the first quarter led that to be somewhat different then? Thank you.

Denise Morrison

Analyst

I’ll take the first part, Andrew. We said this in September, but we expect that the first half on soup will be weaker than a year ago, and we expect some more momentum in the second half.

Anthony DiSilvestro

Analyst

On your other question, yes, we did say that the soup performance would have about a point impact on total Company. I would say it still rounds to 1 but probably a little bit higher.

Andrew Lazar

Analyst

Okay. And then, the last thing would just be, I think you mentioned, obviously a big part of what we saw in the fiscal first quarter was the lower year-over-year inventory builds. In fiscal 2Q, was there also an inventory build seasonally last year that we wouldn’t get this year or would soup shipments look a little bit like consumption this time around as we go into the 2Q?

Anthony DiSilvestro

Analyst

Yes. The seasonal build goes through the second quarter, I mean, it’s kind of hard to say. Obviously, we didn’t build as much in Q1. But, given where we sit today and given our outlook for consumption, it’s hard to say what’s going to happen relative to inventory moves going forward. But, I would expect them to be significantly more muted than the Q1 impact.

Andrew Lazar

Analyst

Got it, okay. Thanks everybody, have a nice holiday.

Denise Morrison

Analyst

Okay. Thank you. You too.

Operator

Operator

Thank you. And our next question comes from Robert Moskow of Credit Suisse. Your line is now open.

Robert Moskow

Analyst

Hi. I wanted to make sure that I understood that comment too, Anthony. So, you are saying that -- is there still deloading that you expect in second quarter; in other words that your shipments will trail soup consumption in second quarter as well? And also, is that just at this one retailer or is that across multiple retailers that you’re seeing the deloading?

Anthony DiSilvestro

Analyst

So, I’d be careful with the term deloading. Yes, the impact is all one customer. And basically, you have a curve that builds kind of steeply in Q1 and less steeply in Q2, and certainly, the seasonal build through Q1 was significantly below last year. And that curve starts to kind of come down a little bit or increase at a slower rate in the second quarter. And it’s really difficult to predict shipments vis-à-vis consumption, but I would expect to have a much more tighter delta between shipments and consumption in the second quarter than the first.

Robert Moskow

Analyst

Okay, I think I get it. And in one of your slides, you show that private label soup has expanded market share by over a 100 basis points. Has this retailer really pushed private label as a substitute for your brand in the category or is that private label gain happening across multiple retailers?

Denise Morrison

Analyst

I don’t think private label is a new phenomenon. Private label is pretty prevalent. And what we have seen is more of a push on private label in the broth business in the market at large. Actually, our -- the share that private label has of condensed soup and RTS soup is significantly below the average in center store categories and only up slightly. But broth has definitely been impacted.

Robert Moskow

Analyst

And how would you expect that to impact the Pacific Foods business? I think Pacific is largely broth, isn’t it?

Denise Morrison

Analyst

The Pacific Foods brand is highly differentiated, being organic and natural. So, we believe that will be a good add to our line.

Operator

Operator

Thank you. And our next question comes from Bryan Spillane of Bank of America. Your line is now open.

Bryan Spillane

Analyst

I just wanted to follow up on gross margin. I just wanted to make sure I heard this right. Are you expecting that gross margin will be under worse pressure or more pressure in 2Q versus 1Q and then sort of get better in the second half? And I guess just a follow-up on that is are you doing -- what are the remedial actions to improve gross margins? Are you raising prices or pulling through more productivity? Just trying to understand sort of what will get the gross margins to improve as we go through the year.

Anthony DiSilvestro

Analyst

Yes. I think the first part of that question is understanding what happened in the first quarter. I mean, we were down couple of hundred basis points, primarily due to three things, two of which we’re going to stay on the year and one of which is going to turn. The higher transportation and logistics costs certainly had a negative impact on Q1 that’s going to impact the year. The second is the carrot. A cost issue related to yield that impacted the first quarter and will also stick on the year. The third, and this one is primarily timing, we took down 9% in the first quarter. There is a pretty significant negative mix impact from that and most of that should turn. So, as we look at the full year now, we would say, we expect gross margin to be about flat. And I think the way to decompose that is to think about our productivity savings. So, we’re targeting 3% of costs. And that will just about offset cost inflation as well as some of the investments we’re making in real food. Denise mentioned what they were. And then, the other two components, we had previously expected and still expect to deliver cost savings of $60 million to $70 million, most of which will impact costs and to a largest extent, that’s largely offset now by these unanticipated cost issues, both transportation and logistics, as well as the carrot yield. Now, in terms of phasing, given the seasonality of the soup business, certainly the consumption expectation will have a more significant impact on Q2. The timing of those two cost issues, transportation and logistics and carrots, more impactful on Q2, and then, we would expect to see improvement in the back half.

Bryan Spillane

Analyst

Okay. So, -- but 2Q isn’t [ph] more pressure than 1Q. I guess, in 1Q, you also had a pretty difficult gross margin for carrot compared to last year...

Anthony DiSilvestro

Analyst

No. But relative to second half, yes, but not relative to 2Q.

Operator

Operator

Thank you. And our next question comes from Steve Strycula of UBS. Your line is now open.

Steve Strycula

Analyst

Hi. Good morning. Just a follow-up on Bryan’s question. Does this imply that gross margin in the back half of the year going to be up about 150 basis points or greater? Just want to make sure I am thinking about that correctly. And I’ve got a follow-up.

Anthony DiSilvestro

Analyst

Yes, we would expect to be up in the second half, for sure.

Steve Strycula

Analyst

Okay, great. That’s helpful. And then, Denise, can you comment a little bit about the overall category right now? Are you seeing any shrinkage in total points of distribution at retail across the U.S. channel place right now or are you just seeing a little bit of rotation between the little bit of private label and branded mix here and there? Thanks.

Denise Morrison

Analyst

Just for clarification, because we’re in the snacks category and many fresh categories, are you referring to the soup category?

Steve Strycula

Analyst

Yes, specifically. But while, you’re at it, if you want to comment on snacking, given what we’re seeing with Kellogg’s DSD transition that would be helpful too. Thanks.

Denise Morrison

Analyst

Okay. Let me star there. In our Pepperidge Farm business, we’ve seen a lot of robust consumption, particularly on Goldfish and cookies as I stated before. We continue to increase our shelf space merchandising. So, they are really doing a great job. In Campbell Fresh, again, the CPG part of the business has returned to growth, up a couple of points for the second consecutive quarter. And we didn’t start promoting beverages until October. So, we will now return to a normal promotion schedule in quarter two and we have a huge innovation suite coming to market in quarter three. So, we believe that the CPG part of Campbell Fresh will have momentum. In the soup category and the rest of the market, we continue to see robust plans. We do audit shelf every year, but we have not gotten results of that. We’ll let you know when we do. And so, we’re just running our play.

Operator

Operator

And our next question comes from Chris Growe of Stifel. Your line is now open.

Chris Growe

Analyst

Just a question for you to follow-up on an early question in relation to the change in promotional program at this key customer. If you were to effect some sort of plan now or soon, given the seasonality of this business, could it be in place by the end of the soup season? Could you guys be promoting relatively quickly if something got worked out there?

Denise Morrison

Analyst

Yes. I’m not going to comment on the specifics of customer programs.

Chris Growe

Analyst

Okay. Even the timing of what you could if effect the promotion?

Denise Morrison

Analyst

Yes. I mean, all I’m willing to say is that we are in open discussion and positive about it.

Chris Growe

Analyst

And then, if I could just ask a quick question on the margin recovery in the C-Fresh division. You are back to promoting more heavily. I think you mentioned that Anthony, and you do have some easy comps. And I know carrot costs will be an ongoing issue. But, it seems like that should get back to generating operating profit. Does that happen as quickly as Q2 or is there an upfront investment that may kind of slow that rebuild in profitability of division?

Anthony DiSilvestro

Analyst

Couple of things, I would say, if we didn’t have this yield issue in Q1, Campbell Fresh division would generated a profit. So, yes, it can turn around pretty quickly. We’ll have a little bit of lingering impact of the carrot yield issue into the second quarter. Denise mentioned, we’re on allocation; that should be behind us by December. So, we would expect to see profitability pretty quick in Campbell Fresh. And as we’ve said before on a full year basis, we would expect to deliver both top and bottom-line growth.

Denise Morrison

Analyst

Chris, in addition, we have a very robust supply chain productivity program. Since we’ve integrated the supply chain into Campbell’s and put them on our productivity program, we have a very good line of sight to some significant cost savings, which will enhance the profitability of the business.

Operator

Operator

Thank you. And our next question comes from David Palmer of RBC Capital Markets. Your line is now open.

David Palmer

Analyst

Good morning. Just a follow-up question, just broadly on soup. And what -- is there any auditing that you’ve done about how you’ve gotten here with the retailer issues in soup, and particularly with regard to price gap to private label and the push behind private label? One theory is that the price gaps have widened over recent years. And I think a natural concern was that these issues wouldn’t just be local to one retailer in the future that we would see broader private label pushes by other retailers. So, any comments on that would be helpful. Thank you.

Denise Morrison

Analyst

We do very robust analytics on our price gaps and thresholds of the brands versus private label. So, we have a good indication of what that looks like, both from the regular retail pricing and also the merchandising pricing with the frequency that we merchandise. So, that’s under constant watch. And that’s not different. We’ve been doing that forever. So, I would just say that in the broth business, what we have done to address private label, and that’s where we have experienced the competition, is, we’ve changed our advertising messaging more to house once and is differentiated versus private label, starting with the fact that the first ingredient in Swanson is chicken stack whereas the first ingredient in most private labels is water. And so, we’re calling attention to some of the attributes that distinguish the Swanson brand from private label. And then, of course, the pending acquisition of Pacific, as I mentioned, we’re pretty enthusiastic about what differentiation that brand brings to the line. In RTS and condensed, private label is a factor but it’s really under average, and we haven’t seen an increase. I mean, it’s been up slightly. But, we continue to watch it and we’ll make sure we continue to be competitive.

David Palmer

Analyst

That’s helpful. Thank you.

Operator

Operator

Thank you. And our next question comes from David Driscoll of Citi Research. Your line is now open.

David Driscoll

Analyst

So apologies for some more soup questions that keep coming. Soup inventory, Anthony, could you just talk about why this doesn’t impact guidance? I think you called out the carrot issue and the supply chain, the freight issue as the big changes to the guidance. But, I’m not a 100% clear why the soup inventory issues in Q1 don’t also impact the guidance? And the simple question would be, if the big retailer is not ordering product, why doesn’t this have some kind of impact on upcoming sales?

Anthony DiSilvestro

Analyst

So, it’s probably the end of that question. I think it’s likely that lower inventory would build -- will have -- is an indicator of near-term consumption. So, I think we would expect to see some consumption decline. And then, the other question, yes, both the carrot issue and the freight issues are both unanticipated in impacting the year. But, I think the way to think about retailer inventory, they start our fiscal year at relatively low level; they go through a significant increase in Q1 and Q2 and then come back down in the back half. So, it really is volatility amongst the quarters as opposed to an impact for us on our fiscal year, given our fiscal year is about when those inventories are at their lowest point. So that one is more about timing, which is why we didn’t talk about it in terms of our full year guidance.

David Driscoll

Analyst

And then, related to that, soup takeaway is down 2% and this isn’t -- and soup is not really a factor in the guidance change. Is it you fair to say that your full-year expectation for the soup season is down about 2%?

Anthony DiSilvestro

Analyst

I don’t want to give you a specific number, but probably a little south of that.

David Driscoll

Analyst

Lastly for me is just on freight. Can you just talk about how this plays out over time? I am a little confused about the factors here. We’ve got a Hurricane truck availability issue that should improve. That feels like it’s going to be good as time progresses. I believe there are some new rules coming that are negative. So, this freight issue, is the cost -- is this going to get better or is it going to get worse as times progresses?

Anthony DiSilvestro

Analyst

This one is hard to say. I mean, obviously, we’ve experienced the impact of the Hurricanes and the shortages. And it just pushed us out into the spot market. And when that happens, it certainly drives up cost. We’ve had to do some more inner plant and some -- experienced some more warehousing costs as we’ve tried to rebalance kind of the network to get around some of that. It is our expectation for this impact to moderate as we go through the rest of our fiscal year. But, it’s taken a while. And as we sit here today, if you look at any kind of capacity report, it’s still well above where it’s been over the last six or seven years. So, I can’t tell you exactly when that’s going to moderate, but we’re assuming that’s going to take a little while.

Operator

Operator

Thank you. And our next question comes from Jason English of Goldman Sachs. Your line is now open.

Jason English

Analyst

Thank you guys for taking the question. I am going to cramp two questions in, if I may. First, in terms of topline drivers, can you help us understand why you are not seeing any sort of promo price mix benefit as you suffer so much volume loss related to subsidized promoted sales?

Anthony DiSilvestro

Analyst

Yes. I can take that one. What’s happening, and the reason you don’t see a promotional lift in terms of sales is there is a couple of offsets. One is, if you look at the dollar spend for promo on soup, for example, it is down double digit in the first quarter. But what’s happening is, we’re thinning back a little bit on broth; we’re spending back a little bit on both the Prego business and on V8. And the other reason you don’t see as much as with soup volumes being down as part of mostly related to that inventory issue, we calculate trade rates on a rate basis. So, the volume decline is muting the promotional rate a little bit. But, I think the better indicator is on a dollar basis, our trade is down significantly on soup.

Jason English

Analyst

Okay. Thank you for that. And then, the second question, I think it comes back to a lot of the questions you’ve gotten today. But also to tether back to the believability of your ability to get the acceleration you are talking about on the back half. Denise, I think you kind of vaguely implied that that maybe soup could -- you are expecting to grow in the back half. And Steve asked a question about gross margin. I mean, minimum, it sounds like your guidance applies a 150 basis points of expansion, minimum in the back half of the year. Can you give us a little more teeth or a little more meat on the bone in terms of the drivers of those dynamics to help restore some creditability in that path of acceleration?

Denise Morrison

Analyst

Yes. We said in September and continue to believe that we will have a weaker first half than second half in soup, based on what we know at this point. And in terms of the gross margin, Anthony, do you want to handle that one?

Anthony DiSilvestro

Analyst

Yes. I’d say, typically, our cost productivity program is more kind of, I would say, backend weighted as opposed to frontend, given the seasonality of the business and our ability to getting into some of the plans, when there is some downtime. So, that’s certainly more back half than front half. The other thing is, this mix issue of soup in the first quarter in effect should turn as we go through the balance of the year. So, that’s a positive. And the third, as I said before, on our cost savings program, which is in addition to the productivity program, a lot of that should be coming in the back half as well. So, we do expect to see improved gross margin performance in the back half.

Denise Morrison

Analyst

Yes. In the back half, we have a greater mix in our Global Biscuits and Snacks business in Campbell Fresh.

Operator

Operator

And our final question comes from line of Michael Lavery of Piper Jaffray. Your line is now open.

Michael Lavery

Analyst

I just want to understand this, Anthony, something you just said is, if I’m hearing right, it sounds like you’re expecting the 7 points of lost inventory build to come back over the course of the year. And if that’s correct, can you explain why you think that’s the case?

Anthony DiSilvestro

Analyst

Yes. I’ll go back to something I said a little earlier. And you need to understand the seasonality of the soup business and what happens to retailer inventory levels. I think the easiest way to explain it is that our fiscal year is essentially the lowest point of retailer inventory. And then, they build -- and we’re talking about significant build in the first and second quarters. So, where you strike that line on that inventory build between Q1 and Q2, just introduces volatility amongst the quarters. By the time we get to the end of the fiscal year, those inventory levels would -- will come out. So, any kind of lower seasonal build here means less of a seasonal decline on the back half. So, it kind of nets itself out a little bit.

Denise Morrison

Analyst

Okay. The main thing to focus on is the consumption; in the quarter, soup consumption was down 2.3%.

Michael Lavery

Analyst

Can you help me understand a little bit of the dynamics with this promotional change? Because that’s how you’ve typically characterized it. But, it also sounds like if it’s simply were a question of spending more money and adding promotional dollars and that would benefit you, then, you would have probably simply just done it. So, how many pieces of the puzzle are there, beyond that? Because it sounds like there is potentially or maybe even probably some shelf space changes. Is that a fair assumption? And if so, then, wouldn’t that perhaps have a lasting impact on the inventory level through the course of the year?

Anthony DiSilvestro

Analyst

I would say, we really haven’t seen any shelf space changes. When we deal with our customers, we agree around a promotional program that includes new items; it includes merchandising amongst other things, and promotional programming. And so, it isn’t just a dollars and cents kind of thing. I think the thing that impacts the inventory build is what is the merchandising program on a go forward basis? And that’s why I said earlier that this lower retailer inventory build could be indication of what’s going to happen to consumption, in say for example, the second quarter.

Michael Lavery

Analyst

Okay, thanks. And just one last unrelated one. You touched on significant growth on your e-commerce business. Can you just give a sense across your portfolio of what types of products lend itself to good performance online? I would assume it probably varies a bit. Are there some that tend to do much better than others and what would those be?

Denise Morrison

Analyst

Yes. We have a couple of things going on there. And our e-commerce business is still small and for the industry, it’s small. But, we’re focused on building capabilities in terms of really understanding the consumers’ path to purchase in that space. We are working predominantly with pure play e-tailers and also omni, and we’re working with Chef’d on meal kits in that space. So, we’re trying some different things. We’re working literally across all of our brands and bundling brands based on what the customer wants to do in that space. So, I think we’re trying a lot of things. One of the things that’s very encouraging though is we’ve brought in some top talent. And we believe that as more consumers shift to e-commerce, whether it’s order online pick up at store or order online and deliver to home, will be well-poised to participate and lead in that space.

Operator

Operator

Thank you. And that concludes our question-and-answer session for today. I’d like to turn the conference back over to Ken Gosnell for any closing remarks.

Ken Gosnell

Analyst

Thank you, Candice. We thank everyone for joining our first quarter earnings call and webcast. A full replay will be available about two hours after our call by going online or calling 14045373406. The access code is 6692642. You have until December the 5th at midnight at which point we move our earnings call strictly to the website investor.campbellsoupcompany.com under News and Events. Just click on Recent Webcasts and Presentations. If you have any further questions, please call me at 8563426081. If you a reporter with questions, please call Thomas Hushen, Associate Director of Communications, at 8563425227. Thanks everyone. Happy Thanksgiving.

Operator

Operator

Ladies and gentlemen, thank you for participating in today’s conference. This does conclude the program and you may all disconnect. Everyone, have a great day.