Mick Beekhuizen
Management
Okay, great. Let me quickly give you a little bit of context then. First, let me step back with regard to overall snacking, and then I'll come back to some of the dynamics within our portfolio. When I look at overall snacking, first of all, snacking occasions are here and they're here to stay. If anything, they're stable to slightly growing. As we described in our earnings and in our deck, you saw that we're very focused on the fact that snacking behaviors are evolving. As a result, we laid out the framework with a focus on premiumization, flavor exploration, as well as health and wellness in order to make sure that we continue to connect and evolve with the consumer. That's on the one end with regard to brand activation because we actually believe our portfolio plays really well within these different trends and across this overall framework. On top of it, it informs us how and where to innovate. For instance, the Milano White Chocolate success is a great example of that. That's really coming back to flavor exploration. You see that when you really get the innovation right, it really works. You see that in the Milano numbers with 27% growth. Why do I feel so confident around our overall portfolio of brands? It's actually because if you look across our brands, you see that household penetration is actually relatively stable. If anything, maybe in certain instances over the past 12 months, slightly increasing. The relevance of our brands is really there. We need to make sure that we continue to focus, to the earlier point, on activation as well as innovation so we continue to connect with the consumer. How do we think, how do I think we're going to win in the overall marketplace? It's really focused on core key areas, which is coming back to, on the one hand, that increased brand support that we talked about earlier, the product innovation. We need to continue to evolve our price packs. We talked a little bit about that last time around, for instance, with Goldfish, making sure that multi-packs work and that we have the right pack sizes of multi-packs, particularly during the back-to-school time period. It's one of the things that our teams are very focused on executing. That's really important. Finally, we still have a lot of runway with regard to both distribution as well as in-market execution, and the team is all over it because that's obviously critical. That comes back to kind of the bigger picture of snacking and how our portfolio fits within that. Generally, I'm a very strong believer of us being able to start to get our snacking portfolio back to sustainable, profitable growth. You're seeing already some of the sequential progress, but we still have some work to do going into fiscal 2026. Hence, we are talking about stabilization throughout the year because I expect that really to manifest itself in the second half.