Keith Stephenson
Analyst · Golden Tree Asset
Thank you, Jim, and good morning. Slide 10 is an overview of what I'll discuss with you over the next few minutes. As was mentioned earlier, our top line performance improved by 18% in 2011. The company also continued a busy year of launch activity, setting its position on global platforms with major OEMs.
In the second quarter of 2011, the company established a joint venture based in France, with operations in Poland and India. During the second half of 2011, the company again integrating this business to put us in a position to realize synergy savings and consolidation benefits despite a softening market in Europe.
A clear strength of Cooper Standard is our global footprint. In 2011, we completed or initiated several important actions that will further enhance our abilities to support our customers in all regions of the world while responsibly managing overhead structure. Finally, we continue to execute operationally while dealing with raw material challenges and market fluctuations primarily in Europe.
Slide 11 shows our 2011 sales by region and product group and includes approximately $305 million of sales from non-consolidated joint ventures. Our sales profile continues to evolve, with Asia now representing almost 13% of our total revenue, including sales from our joint venture relationships. Cooper Standard has several important joint venture relationships with companies such as Nishikawa Rubber Company and Hasco (SAIC) Company. These partnerships have allowed us to accelerate our progress in emerging markets like Thailand and China. On the product side, we continue to be the global leader in sealing systems, holding the #1 position in North America, South America, Europe, China and India.
Jim described our recent wins in the thermal management and emission categories. The company is making a significant investment in these new technologies while also localizing production of our traditional fuel and brake line business to improve our competitive position in emerging markets.
Slide 12 shows some of our fourth quarter launches by global customer base. Our fourth quarter launch activity include the entire ceiling system of a new-generation Fiat Panda in Europe, as well as ceiling system in the high-volume Fiat Palio in South America. In North America, we have launched fuel, brake and TOC products on the new Lincoln MKX and multiple products on the popular GM Chevy Cruze. We also support the Cruze and Chevy Malibu programs in Asia, which further highlights our global support of our core customers. Finally, we launched a ceiling system on the new Honda Civic in South America, earning out a busy finish to 2011.
Turning to Slide 13. In the second quarter of 2011, the company completed a unique transaction with a French government agency called FMEA and the French power builders PSA and Renault from a joint venture company for hose, ceiling and anti-vibration products. This venture was formed in part to address overcapacity in France, which impacted Cooper Standard's financial performance. The joint venture company named Cooper Standard France is owned 51% by Cooper Standard and operates facilities in France, Poland and India.
The clear strategic objective of the joint venture are as follows: First, extend Cooper Standard's global position -- leadership position in the ceiling business; expand hose and AVS capabilities to Europe and India, which allows Cooper Standard to better compete and win global platforms for these products; strengthen our relationship with the French OEMs; consolidate the Western European ceiling industry of broadening Cooper Standard's footprint in Eastern Europe and India; and finally, provide full funding for the closure of Cooper Standard's Beclair, France ceiling facility.
The logic of the joint ventures remains solid. However, given the drop in vehicle production in Europe and the fact that Cooper Standard as majority owner is reporting 100% of the JV sales, owning 51% of the JV earnings, new JV had a near-term dilutive effect on certain financial metrics.
The company is aggressively pursuing several actions to improve financial performance, be more in line with traditional Cooper Standard levels. This includes completing the integration of the acquired business in the Cooper Standard while realizing synergy savings; executing the closure of the Beclair, France facility, which was completed in December 2011; and rationalizing overhead and staff costs, which is in progress.
On the growth side, the company has been awarded incremental business in multiple markets by both PSA and Renault while effectively competing for hose and AVS programs with global OEMs.
Slide 14 illustrates our continued progress on evolving our global footprint to support customers and grow our business in developing markets. As previously mentioned, our French joint venture added manufacturing capacity in France, Poland and India. In parallel with this transaction, we took actions to responsibly manage our capacity in mature markets, with the decision to permanently close our Beclair, France ceiling facility. This action was completed in the fourth quarter of 2011.
Additionally, we are consolidating our hose capacity in North America, the closing of facility in Bowling Green, Ohio, and transferring the assets into existing U.S.A. and Mexico plants. This action is expected to be completed in the first quarter of this year.
Consistent with the needs of our customers, as well as the growth of our business, we are committed to launching 3 new manufacturing sites in the coming months. This includes a new plant near São Paulo, Brazil that has recently started production, a new fluid and ceiling plant in Craiova, Romania and an expansion of facilities in Chennai, India. The Romania and India facilities are expected to be operational in the second quarter of 2012. As one of our operating disciplines, we're committed to proactively manage our footprint and install capacity in both mature as well as developing markets.
Turning to Slide 15. We continue to effectively manage our headcount and cost structure consistent with regional market conditions. In North America and Asia, this has been ramping up production output and increasing utilization of our installed capacity. In Europe, we are flexing our workforce through a combination of reduction in temporary workers, short-work programs and a permanent reduction of some capacity in Western Europe.
During 2012, the company realized significant lean savings. This was despite supply challenges with certain raw materials, which limited our flexibility. This situation is now improving, but managing our raw material costs remains a clear priority for the organization. Over the past year, the company has successfully integrated the USi acquisition in North America to continue to make progress with the French joint venture. Most recently, the company acquired the ceiling business of Sigit in Europe. We are now consolidating this business into our existing Italy and Poland facilities.
Finally, the company was awarded numerous quality and service awards from our customers in 2011. Most recently, we received awards from Honda in South America for quality performance, from Chrysler for supply performance and from Maruti Suzuki in Asia for support of new programs. Now I'll turn the call over to Allen.