Earnings Labs

Creative Realities, Inc. (CREX)

Q4 2012 Earnings Call· Tue, Feb 26, 2013

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Transcript

Operator

Operator

Good afternoon. Welcome to Wireless Ronin Technologies' Fourth Quarter and Fiscal 2012 Earnings Call. My name is Tracy, and I will be your conference operator this afternoon. Before we begin today's call, I'd like to remind everyone that this call will be available for replay starting later this evening. A webcast replay will also be available via the link provided in today's press release as well as available on the Company's website at wirelessronin.com. I'd now like to turn the call over to Erin Haugerud, Wireless Ronin's, Manager of Communications and Investor Relations. Please go ahead.

Erin Haugerud

Management

Thank you and welcome to Wireless Ronin's fourth quarter and fiscal 2012 earnings call. With me today are Scott Koller, President and CEO and Darin McAreavey, Senior Vice President and CFO. Following Scott's opening remarks, Darin will review our financial performance for the quarter and year and turn the call back over to Scott for an operational update and business outlook. Then we will open up the call to your questions. To access today's webcast, please go to the Investor Section of the corporate website at wirelessronin.com. Please note that the information presented and discussed today includes forward-looking statements made under the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Our actual results in future periods may differ materially and you should not attribute undue certainties to our forward-looking statements. Risk and uncertainties that could cause our actual results to differ from those expressed or implied by forward-looking statements, including those set forth in the cautionary statements and the Company's current report on Form 8-K filed with Securities and Exchange Commission on January 4, 2013. In addition, our comments may contain certain non-GAAP financial measures including non-GAAP operating loss and non-GAAP operating loss per share. For additional information, including reconciliation from GAAP results to non-GAAP measures, how the non-GAAP measures provides useful information and why we use non-GAAP measures, please see the reconciliation section of our press release, which appears on our corporate website. Now, I'd like to turn the call over to President and CEO, Scott Koller. Scott?

Scott Koller

Management

Thank you, Erin. Good afternoon, everyone, and thank you for joining us on today's call. In 2012 Wireless Ronin's made significant progress. We continued growing and diversifying our sales pipeline in our primary verticals of food service, retail and automotive. We advanced our RoninCast software platform throughout the year and with the recent release of RoninCast 4.0, we have now completed the strategic plan we announced in 2011 to transition Wireless Ronin from a digital science company to a true omni-channel marketing technologies company. Our financials also reflect our continuous focus on cost control and operational scalability. This is evident from the several milestones we achieved for the year including record recurring revenue and gross margin, as well as the lowest level of operating expenses as a public company. These milestones demonstrate our [session] transition from a hardware centric company to a marketing technology solutions company, which includes the adoption of higher margin software and services business model. I will be back to talk more about our operational highlights and business outlook, but first I would like Darin to walk through our financial performance for the quarter and full year 2012. Darin?

Darin McAreavey

Management

Thanks, Scott, and good afternoon everyone. Now to our financial results, revenue in Q4 of 2012 increased 5% to $1.6 million from the same year ago period. For the full year revenue was $6.7 million compared to $9.3 million in 2011. The annual decrease was primarily attributable to fewer hardware orders offset by an increase in sales of our marketing technology solutions and services. Recurring revenue in Q4 of 2012 in the Company's hosting and support service was $491,000 or 31% of total revenue. This compares to $422,000 or 28% of total revenue in Q4 of 2011. For 2012 recurring revenue increased 22% to a record $2 million or 30% of total revenue, compared to $1.6 million or 17% of total revenue in 2011. The increase was driven by a continued expansion of support services through our network operation center. Gross margin in Q4 of 2012 was $885,000 or 55% of total revenue compared to $446,000 or 29% of total revenue in Q4 of 2011. The 2012 gross margin was $3.7 million or 55% of total revenue compared to $4.1 million or 44% of total revenue in 2011. The gross margin percentage improvement was due to a higher proportion of marketing and technology solutions and services versus hardware sales. Our ability to maintain these levels of gross margin on a percentage basis can be impacted by shifts in our sales mix. However, we believe that over the long-term our gross margin on a percentage basis will continue to increase as our recurring revenue grows. Total operating expenses in Q4 of 2012 was down 1% to $2.1 million in the same year ago period. For the full year total operating expenses decreased 16% to $9.1 million. As Scott mentioned in 2012 we experienced the lowest quarterly operating expense level since the…

Scott Koller

Management

Thanks, Darin. As I mentioned in my opening comments we made significant progress on our strategic goals in 2012. In addition to achieving record recurring revenue and gross margin as well as optimizing our expense structure we also launched several major deployments. These included implementing digital marketing solutions for Buffalo Wild Wings, Boston University, Villanova University, Burgerville and ECOtality among others. We also released several RoninCast software upgrades that enhanced our proprietary software platform as well as developed strategic industry relationships to help us further penetrate our key verticals. Now I would like to talk about some of these events in more detail. In our automotive vertical we received $773,000 in orders from Chrysler last October. The order runs for annual hosting, maintenance and support as well as $125,000 for additional integration and content work. This renewed contract demonstrates Chryslers continued confidence in our additional marketing solutions and that our products and services bring value to consumer experience ultimately driving sales for our customers and providing recurring revenue for Wireless Ronin. The iShowroom program for Chrysler serves as a prime example of our integrated marketing technologies platform. iShowroom has evolved to meet the needs of Chrysler and its dealers for more than 10 years, which is why Chrysler continues to invest in the future of this valuable sales tool. We continue to work closely with Chrysler to rollout new marketing capabilities to enhance consumer interaction. We anticipate that similar programs will create even greater value for other existing customers as well as a more attractive value proposition for prospective customers as they evaluate and pilot our products. During 2012, we continued to grow our customer base end products with wins in the QSR and food service verticals. As I mentioned these include Buffalo Wild Wings, Boston University, Villanova University and…

Operator

Operator

Thank you, sir. (Operator Instructions) Thank you, ladies and gentlemen as there are no questions at this time, this concludes our question-and-answer session. Thank you for joining us for our presentation today. This concludes the call. You may now disconnect.