Andrew Rees
Analyst · UBS.
Yes. Yes. Excellent question. So, if we step way back, I think what we are seeing is, very strong brand trajectory, right. We talked about that a little bit in prepared remarks. We monitor brand relevance, consideration et cetera and we’ve seen double-digit increases in that sort of five years in a row, right. So, as we look at our brand relevance and our brand trajectory, and that’s frankly not just in the U.S. we are looking that in all of our key countries. We are looking at in Europe. We’re looking at in China, Korea, Japan, et cetera. So, we will see continued acceleration of brand relevance, which allows us I think a great deal of confidence that we can continue to scale the brand in many parts of the world, right. If you look at our recent success, in our recent trajectory, it’s been heavily driven by the United States. We’ve seen extraordinary growth here in the United States really for three years in a row now despite the pandemic. As we look to the future and as we talked about in our Investor Day, we really see that growth accelerating outside of the United States. So in our EMEA business, we are seeing very strong traction this year. We anticipate that continuing with a temporary disruption in Q4 of this year. And then, we also see Asia is our biggest long-term potential with giant markets available to us in, firstly China, but also Japan and Southeast Asia which is essentially been closed down during this time period. So, it’s brand trajectory. It’s growth opportunity around the world. It’s kind of the two key factors. And that’s what really underpins our $5 billion in the next five years in terms of our overall growth. Then I’d layer on top of that, bookings. As we look at wholesale bookings as we book into the first half of next year, we are clearly seeing demand way beyond what we are able to supply given some of the supply disruptions and just all of the overall scaling about supply chain. So, we think we can solve that over time. But we can’t solve that in a short term. So, I knew that’s what gives us the confidence to be able to give you the kind of 20% plus revenue growth into next year. The rate limiting factor for next year is really supply. And then I think to one of the earlier questions we do remain very vigilant and monitor closely the sell-through of that product. The last thing that we want to do is, is create some negative momentum for the brand by over-inventorying any of our particular channels.