Jason P. Rhode - Cirrus Logic, Inc.
Analyst · that time. As a reminder, this conference call is being recorded for replay purposes. I would now like to turn the conference call over to Mr. Thurman Case, Chief Financial Officer. Mr. Case, you may begin
Well, I mean, everything we design is our own design. And generally, when we do custom designs for customers, we don't talk about them much other than they just show up in the results and we kind of have some generalities around them. So things we're talking about in the letter are – tend to be for the open market. That doesn't mean we don't have similar things, obviously, going on for specific customers or custom devices, for example. But generally, if we're talking about it in the letter, it's for the open market. The haptic stuff is a great extension of the amplifier product line. So we developed boosted amplifiers a number of years ago, really started shipping that in 2012. And that's been a great product line for us since then. It's a big and growing part of the business. And increasingly, we've kind of realized some great work by our technical team and the technical marketing staff to figure out that, hey, that's an awful lot like what we would really need to do a great job of driving an LRA to create a haptic kind of an effect. That also cares a lot about a lot of the things we're good at. You need to – there's a lot of value in having the boosted power supply so that you can accelerate a mass very quickly or stop it very quickly, though there's definitely a need for low latency. We've recently taped out a device that was for the audio amp market which we talk about in the letter with the 55-nanometer DSP integrated onboard, which we think is going to be very, very successful in the Android market. As a result of the integrated DSP, it makes it just a lot easier to integrate into the system. But as it relates to haptics, it also forms a really good base product for a haptic amplifier where the DSP can be incorporated on chip, and we can do all sorts of stuff as a self-contained product that would take other people multiple devices or running code in an AP that maybe they don't have as much control over as they'd like. So, anyway, it's a great example of using technology we have today to go explore a new market. So far, the signs are good that there's good opportunities there. There's definitely a lot of interest from customers in all manner of uses of haptic from button replacement to just good tactile feedback for various other reasons. So, much like the rest of the amplifier market, there's a bunch of good trends there that make us pretty excited about the opportunities we have. But it's early days in the haptic space and we'll capitalize on those opportunities as they unfold.