Andrew Florance
Analyst · Citi. You may proceed.
Pete, I don't really think that what - I think the primary issue there was that - as you put 1,300 people into selling a new product with a day or two of training, which is all you have when you're trying to move that many people into that product area. They were selling the product without - a solidly refined value proposition, as you want to see and they we're also not as experienced in providing follow-up sales training after - at the training after the sale, or product support after the sale. And so, there was a significant number of folks who thought they were buying a buyer agent lead diversion product, which is not what they were really buying, or they even though it wasn't sold that way in some cases, they perceived that's what they were buying, because that's all that you could buy in the industry for the last two decades. I feel very comfortable about the - what we're selling as a value proposition, which is the ability to win new listings in a competitive market, at a rate greater than you were before. And what we're showing is 50% improvement in win rate on new listings. That more than gives you an adequate ROI to justify the product. And when I mentioned that constantly improving NPS score, through the year on the product with members, that shows that members are beginning to understand that value proposition. It's resonating and we're getting better and better NPS scores. So, I believe that over time, people will look at this as an annual subscription. I don't think our product - I think for people that have consistent listings, and a lot of people do, like in residential real estate, you've got 1,000,006 folks, or where the number is, of which about 450,000 are actually in the business. And they're - and doing it full time to support themselves, and probably 400 and some thousand have a consistent inventory of listings. Those folks with a consistent inventory of listings, I think, are year round continuous high renewal rate subscribers to Homes.com. The folks who don't have any listings, many of them who bought into Homes.com early on. They're not going to get the same benefit from homes, just because they don't really win a lot of listings no matter what tools they have. So that - I think that's really more what happened early on, not cycle. That's too long a question. But Pete, didn't you like Chris' line about being CFO or CEO, whatever, of a major financial institution in loving the lender product. Yes, that was strong.