Brian Shepherd
Analyst · Matthew Harrigan from Benchmark
Quite a few there. Let me [indiscernible] Matt. I really appreciate it. I love some of the questions and appreciate you joining. So in CX, first, we're having a lot of success once we penetrated accounts on the land expand in all the bids, and that is generating the vast majority of the growth, which is fantastic to see. The nice thing on the sales logo side, we've had good penetration and good success. But what we realized going back to about Q2 of last year was we had a big -- we just don't have all the same brand awareness in all these other verticals. And so by switching to more of a channel partner-led new logo sales hunting, we could average actually leverage the sales force, the marketing relationships and do more.
So that we're now about 3 quarters into that investment in channel and is starting to bear through. We've got dozens of channel partners in different verticals that have both consulting, systems integration and in some cases, products that they can attach our platform to and pull us into. And we think that's going to contribute extremely nicely to adding and accelerating the new logo growth. But today, it's been more on the expansion side because once we can get in for $200,000 to $500,000 price points with either as an infrastructure platform play or just solving 1, 2 use cases that are a high priority for these different verticals and then we expand to dozens of use cases over time. So the expansion is really exciting.
Specifically, on the fraud, you're right, it's in financial services, but not just one of the first AI products we brought to market was an AI fraud detect in our payment space, and that's helping merchants reduce the risk of fraud, identify it sooner and actually find ways to continue to make more money on that side. We see fraud detect in the network side of telecom operators, where we can use AI with some of our network monitoring capabilities to identify when there might be fraud in the wholesale or roaming side of the global telecom market. And then obviously, we see it, just like you said, with the great use case, we have had and expanded our relationship with JPMorgan Chase.
And financial services is one of our top 4 or 5 verticals. So obviously, we've got quite a few customers. We announced an exciting win with one of the largest banks and financial services companies in Australia where we deployed Ascendon or sold Ascendon last quarter. We think that there's a lot of opportunities across both monetization and in the digital CX space related to fraud and other use cases they have. So we think that will continue. That is a high priority as you rightfully call out.