Jason Mazzola
Analyst · MKM Partners. Please proceed with your question.
Yes, sure. Couple of questions there. I'll start – I'll try to answer them all. If I miss something, you can just remind me. As far as square footage goes, we absolutely think there is an opportunity to take more square footage in the store, and we are doing that right now. We're in the back corner of the store, so we are creeping across the back and we are creeping up, so to speak. So we are taking more square footage, and we're devoting more fixturing to home. And interestingly enough, Patrick, what we're seeing is just new products are working. The tried-and-true products that we've been selling for a while are good, but we are expanding and adding those. So those would be things like beauty and electronics, books and media, decorative home. We've always carried a little bit of those, but now have expanded those nicely. We have, as I mentioned on the last call, we have more buyers in the area, so we're getting more coverage and we are broadening out the mix in areas that we've been in the past. But I will tell you new areas, like the functional home area, which is really functional home items for the bedroom, bathroom and the kitchen, as well as the Q line, are all brand-new. Some of these classifications, we didn't start buying until 2014 and 2015, and every single day, we are learning about new items that the customer wants, and what they are excited about. So it's been very good. That's where a lot of the brand-new growth is coming from, just having cookware in the store. We never carried cookware. Now, we're introducing some pieces and we're getting great reaction to it. So we will definitely make some mistakes along the way as we figure out what exactly this customer wants, and to your question, about what options does she have? We're still figuring out exactly what the mix is. There's a nice element of, hey, fashion that she wants at a great value, and then basic core product at a great value. Value is our number one equation, whether it's a fashion piece or a basic piece. But so far, so good, there's a lot of runway here. We are very, very excited about the home business. And importantly, I think the more home we can get into the store, it insulates us against, certainly, some of the dramatic weather impacts that we have seen. When weather isn't working in your favor, it really doesn't affect the home areas as much as it does the apparel areas. So we're excited about some insulation from the weather-dependent demand of apparel.