David Makuen
Analyst · Gordon Haskett. Please proceed.
Yes, good question. I'm not at liberty to share exact productivity differences by cohort, if you will. But what I can share is A, we're studying the cohorts. And as you can imagine meaningful variations between I'll call it the top, the mid and the low. And I think what we're doing Chuck is as we look at the remodel opportunity in particular, we're being very strategic and surgical about what is the potential of the store to achieve more market share, higher version, maybe higher traffic within the marketplace. So, we're taking that CTX learning. And then we're taking our pre-sophisticated modeling of our entire chain with a third-party that says, hey, here are 50 stores, or I'll use the number 40 as our number here, here are 40 stores that you're owed, if you will, X amount of business. And they fall into each of those cohorts. Some of them are currently really good productivity stars, some of them are fine average, and some of them are below average. And so, we're going in it with a totally different mindset, like let's attack the 40 pick, maybe 10,10,10 and there is a wildcard of 10, based on some other criteria, and that's what we go after versus the old days would be, it hasn't been touched in 27 years, you should really remodel that store. And that's not necessarily, (a), a database argument to do it and (b), it doesn't necessarily yield or have any projectability to it, it's more of a feel good. So, I would tell you, we're using a lot of analytics derived from CTX combined with another third-party that we use to model, hey, if we go and attack one of our orange and black stores, built in 2012, and the model based on the company -- excuse me, based on the population around the store says we should be doing 500K more per year, let's go remodel that. And then, we'll start to what's really needed is we'll start to measure that and see how close we get to that modeling projectability number that came from the third-party and so on and so forth. So, I hope that answers your question, we're really taking a whole new look at it. And using those takeaways from CTX, and that other party to kind of triangulate, I think a way better approach and answer than we used to in the past.
Q – Chuck Grom: Okay, that is good to hear, and then just one more if I could, just on the '22, I wanted to just ask that you do expect to achieve that, that's sort of like your initial view for next year in terms of low to mid single digit sales growth and then translating into earnings growth in the low double-digits?