Ken Seipel
Analyst · The Benchmark Company. Please proceed with your question.
Yeah. For sure, John. Happy to talk about that. Yeah. When I came into the business, as you might remember, private equity firm, A&M Capital (ph) had purchased it and they had bought it from the family themselves. And so, as with a family business at times, you've run into a situation where some things are good, but not everything. And so, I mentioned earlier the five balanced approach that I take in the business and actually applied all of those principles there and found that, yeah, as with every business, there are some things that are going quite well. Engaged, they have to be quite good at deal making, and they were amazing at putting treasure in the treasure hunt. However, the replication and accuracy that was not there. So what we embarked upon was really first and foremost there. It was getting operational excellence. And I really found that -- find that to be the foundation of a great company, which is and you heard the old saying, retail is detail, right? You have to get in there, just make sure that everything you do is replicable, and consistent and shows up for the consumer in that way. So that's really kind of step one. And then step two, actually is helping, get the teams, really fully engaged. And what that means basically is really getting people, excited about winning. Sometimes when you are working in turnarounds, people have been kind of used to seeing negative numbers, and it kind of can wear on individuals over time. So there's a key ingredient here about creating some little wins and getting folks excited, and the more that tends to kind of breed higher engagement. So that was kind of the next piece of the of the puzzle. And then as I mentioned earlier, dialing in and getting the branding and the value proposition right, marketing is a key piece of this. Now it's not necessarily a marketing standard. It's actually a voice of the company and making sure that it's crystal clear so the consumer can see and understand it. So I can kind of go on a little bit, but you kind of get the idea here that really working through those five tenants that I mentioned earlier are really in a sequential order. Now I am still yet evaluating Citi Trends to decide, which and what we need to be focused on. I would not suppose for 1 minute to walk in with all the answers, but I do have a lot of questions. And then couple that with my past experience, I think we're going to find and the internal team's knowledge, we're going to find the right formula for Citi Trends and I'm incredibly confident, that we can replicate some of these past experiences that I've had and perhaps even beyond.