Kimberly Greenberger
Analyst
Okay, great. Thanks so much. Liz, I wanted to start with the active customer data that you put out today, it looks like there was about a 14% increase in active customers from year end of 2019, to year end of 2021. And obviously, customer spend is up, as you noted. I'm wondering if you can, if you look at that, the additional acquired customers just under 500,000, is there any way to help us understand what portion of those customers are coming to Torrid through the stores, and what portion found you online? And then if you could just talk about some of your customer acquisition strategies for 2022 online or in store understanding that some of the stuff that marketing like in television is sort of meant to be, channel agnostic? Thank you.
Liz Muñoz: Okay, so first on, I think question number one was, how many customers came in through stores? What percentage is about 50 -- 50%? And I think the next question was, what are we doing from a customer acquisition standpoint? I'll tell you the things we did in 2021 that worked really well. We scaled investment in digital channels, where she spends the most time which is Facebook, Instagram, Pinterest, and YouTube. That said, we also, we believe that our stores are a significant competitive advantage. So we leveraged our 600 plus store fleet for new customer acquisition by launching geo targeted digital marketing campaigns that generate local store awareness. They drive store traffic, and they highlight some of the benefits of going into a store like a bra fitting. We tested billboards as consumer behavior shifted out of captivity, and more into real life and found success in that. And then we continually heavily invest in marketing that features bras and blue jeans, because those are the stickiest. I think what we're also super excited go forward is this 20 million woman women subset that we've identified that align from a demographic and psychographic point of view. And we're reaching these women where they are the reason we're running TV ads is because this customer, these 20 million, a very large percent of them percentage of them are outside TV watchers, watching four plus hours of TV a day. So our mission is always to find her where she is and reach her in that way. And then finally, we're going to continue to scale our investments in digital channels that have worked for us. And we are running billboards in 17 markets that are in the areas where this 20 million subset exist. So excited about what we've accomplished in 2021. And what's coming in 2022.