It is two different aspects of pricing. So what we have talked about previously is, promotional pricing to optimize margin and product, based on ownership and desirability by channel, which is underway, and we have learned a lot. And we are starting, I think, to see results that we feel confident in terms of being able to expand moving forward. What I'm discussing today is a slightly different aspect of the business, which is, I think, also incremental to our promotional strategies that we have discussed before, which is over the last several years, three years, our pricing, our retail tickets have gone up substantially. And I had an opportunity to go and work strategically with our core vendors, understanding from the mills and fabric investments, cost of goods, the CMT, and the country of origin opportunities in terms of understanding and strategizing, pricing strategies and sourcing strategies that would drive benefit in cost of goods as well as allowing us to have a variable pricing strategy at retail. Meaning, Mark mentioned our 2 for $30 program. It's done very well. We have an inventory led appropriately. We just set up the store with much stronger presence of key items. We will be introducing core programs and dresses in tops and shorts. And as we go into spring, that have a good, better, best strategy that have an opening price point variation. So our ticket prices have gone up an average of $10 by every category. And we are -- we know that our customer has a bit of sticker shock. Not -- we won't be eliminating the fashion from our product. We will be adding more into the opening price point into the goods section. So there's a combination of sourcing strategy, cost of goods strategy through the sourcing initiative, as well as assortment strategies that allow us to have a more varied pricing structure for the customer. And what we've done so far, they've responded very, very well to. We feel like it's incremental business as we move forward. And we have some programs and right now we'll have more fulsome programs as we enter the spring season. So it's two different things. Promotions and pricing are different. Initial pricing is different.