So I don't think there needs to be anything heroic for that needs to change for the business to become profitable. And I've actually been talking about 50% plus cash ROI. You can see where our handle is today. You can make assumptions on where our handle will go in the future. And where your hold is going to shake out in sports and iCasino based on a lot of history. What happens functionally is your customer base becomes dominated by existing customers rather than by brand new customers that are taking advantage of a new customer promo offer. And so as you shift more out of business dominated by new customers, and as I as I said, we had a million four sign up for Caesars awards since we launched and those that deposited and became active in digital, almost certainly did, did so through a promo, those promos are different, as you become a season customer. What gets the headlines in terms of deposit matches, things like that that's not what happens as customer’s season and your margin profile changes significantly. And the other thing that's going to change, I touched on in my remarks. In the in football season of ‘21, the every customer, regardless of value, was getting a similar offer. And so what's going to happen as we move into ‘22 football season and beyond is we're going to segment our customer base based on words. And we're going to target our promotional spending at our profitable customers, which is going to be a much smaller subset of that larger group. And that's going to have two significant change, two significant impacts, you're going to build loyalty among that that group that is targeted, and you're going to increase profitability as you increase share of wallet, you're still going to have activity from those that are not targeted to the same degree, but your profitability on those customers is going to change dramatically, because they're not getting the marketing officers or the marketing officers that come out. And so we have significant history in Nevada, in particular, what does a stable state look like from a margin standpoint, customer activity standpoint and promotional standpoint, all of our states are going to end up looking in some form or fashion, like Nevada with different puts and takes based on tax rate and competitive environment. But it's going to look nothing like the environment that you're analyzing now where a state launches, nobody has any customers. And it's the Wild West that those days are already in our rear view mirror in most states, as we move forward. There's going to be some new states, but as a percentage of the business, it's going to be much more of an existing customer and existing state crowd. And the states are going to start to look more like the steam season states in our portfolio.