Greetings, and welcome to the Digital Brands Group Inc., Fourth Quarter and Fiscal Year 2021 Earnings Call. At this time, all participants are in a listen-only mode. [Operator Instructions] Please note this conference is being recorded. I will now turn the conference over to your host, Hil Davis, CEO. Thank you. You may begin.

Hi good afternoon everyone and welcome to the Digital Brands Group fourth quarter and fiscal year 2021 earnings conference call and webcast. All participations will be in a listen-only mode. The earnings call may contain forward-looking statements as defined in Section 27A of the Securities Act as of 1933 as amended, including statements regarding among other things, the company's business strategy and growth strategy. Expressions which identify forward-looking statements speak only as of the date the statement is made. These forward-looking statements are based largely on our company's expectations, and are subject to a number of risks and uncertainties, some of which cannot be predicted or quantified and are beyond our control. In addition to future developments and actual results could differ materially than those set forth and contemplated by or underlining the forward-looking statements. In light of these risks and uncertainties there can be no assurances that the forward-looking information will prove to be accurate. The company will be hosting Q&A session at the conclusion of prepared remarks. Please note that this event is being recorded. So with all the legal language out of the way, let me please start by saying, we continued to build momentum throughout 2021, and as we are able to leverage the cash raised on our IPO. We believe this momentum is illustrated by our fourth quarter revenue growth of 425%, as well as our recently announced January and February, 2022 revenue growth results, which we cited earlier this month. Our operating losses were driven by our low revenue results, especially in the first nine months of 2021. And as you saw in Q4, we continue and get leverage on these costs. And we continue and expect those to go throughout 2022 as we continue to see this increased revenue, as we cited in…

Thank you. [Operator Instructions] Our first question is from [indiscernible]. Please proceed with your question.

I'm sorry. Can't hear you?

Sarah, are you there?

Yes. Can you hear me now is better?

Yes.

Okay, perfect. Thank you so much for the call. I have two questions. Firstly, I would like to ask a bit more about the customer acquisition. So mainly the distilled brand on Amazon from a customer's point of view, I'm just slightly confused as the items seem to have minimal reviews on the site. So I'm wondering if you could give some details on your average customer's journey and how that portraying to the customer acquisition strategy and then secondly, in a similar way, you've announced a great increased in predicted revenue. So could you give some details on the cost of basis of that revenue increase, please? Thank you so much.

Yes, so I'll answer the second question first, which is, as we've noted in previous releases. We have a fiscal year, 2022 revenue guidance of $37.5 million, $42.5 million. And so that's still the case. So that nothing's changed from there. In terms of the Amazon comment. We just started testing into Amazon and it takes about three months for the channel to warm up. So I believe and Laura, you can correct me if I'm wrong, but when did we started the October, November with Amazon?

Yes, we started in October, November.

So when we starting to roll out that, sorry go ahead Laura.

Oh, sorry. I could answer that question as well. We, it takes about three months to go relevancy on the platform and yes, reviews are a part of that relevancy that you need to grow and you don't really spend against advertising. You don't spend a great deal against advertising until it's at efficient and the platform Amazon leaves it to be efficient. When we have enough reviews, we have two reviews on there. Now we're working with Amazon on getting additional reviews and some other programs on Monday, we're actually going to do, we're going to be on their Instagram channel, Amazon Fashion, and we're going to have a feature on distilled. That'll be to their audience about 1.9 million followers. So that's something that we've been working on. We've also been working on the merchandising assortment. I'm changing up the assortment slightly. And once we make some modifications there, we'll be driving more traffic towards our Amazon shops. I wanted to clean up and change the inseams a little bit based on what we're seeing from customer feedback and responses and what we have on our own site before driving more traffic there. You know, that makes sense. So you'll start seeing on Monday exciting things happening in terms of more traffic being driven there from Amazon, pushing us out on their own Instagram channel and as well as a varying assortment. And in the following weeks, we will have more reviews. That'll be coming because it's something that's been on our radar.

The way we look at Amazon it’s a great men's channel, especially and there's some things we're looking at that we think would pipe really well into there. So we're trying to learn and grow that. So this is also kind of a beta test for us knowing that there's stuff we're looking at coming down the pipe that would fit really well in there, and we can accelerate everything based on the learning’s we're getting now.

Okay. Thank you so much.

[Operator Instructions] There are no more questions at this time. We have reached the end of question-and-answer session. And I will now turn the call back over to Hil Davis for closing remarks.

All right, great. Thanks everyone for their time and for their support. And as I said, I mean we've just never been more excited. We know that the hardest piece of growing a business is zero to one. We've shifted through that and now we're taking that momentum and we're going just continue to accelerate it and move forward. And we're going to continue to see what we've seen so far is growth across all our brands and revenue and significant operating leverage as we experience that. And we expect, we'll continue to leverage that as we said in our January and February results. And we're really excited about what's going on. And as you can tell by large response too, there's a lot of stuff that's going on. So we hope to continue to drive this forward. We expect to, and we look forward to talking to you to all very soon. Thank y'all very much and have a great day.

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation and have a great day.