Good morning and welcome to the DSW Second Quarter 2016 Earnings Conference Call. All participants will be in listen-only mode [Operator Instructions]. After today’s presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note, this event is being recorded. I would now like to turn the conference over to Christina Cheng, Senior Director of Investor Relations. Please go ahead.

Thank you, Andrew. Good morning and welcome to DSW second quarter conference call. Earlier today, we issued a press release detailing the results of operations for the 13-week period ended July 30, 2016. Please note that various remarks made about the future expectations, plans and prospects of the Company constitute forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements due to factors, including those listed in today’s press release in our public filings with the SEC. Joining us today are Roger Rawlins, Chief Executive Officer; Debbie Ferree, Vice Chairman and Chief Merchandising Officer; and Jared Poff, Interim Chief Financial Officer. Let me now turn the call over to Roger.

Thank you, Christina. With our focus directed towards driving the DSW brand, I've spent several weeks during the last quarter visiting stores in every region of the country. After spending a good deal of time with our customers and field associates, we believe there are many opportunities for improvement as well as many exciting avenues for growth. These visits have strengthened our belief that no one else out there really own shoes like we do, offering one of the largest, best-stocked assortments at compelling prices every day. By focusing on our core and capitalizing on our strengths at Designer Shoe Warehouse, we will increase customer loyalty and grow the business. Despite the challenging second quarter, we are solidly on track to deliver the full-year within our guidance. We ended the spring season clean from an inventory perspective by moving through slower-moving inventory with successful traffic-driving promotions. We're making significant distortions to key trends for the fall season and tempering our seasonal exposure in boots. In addition, we made progress in a number of initiatives to drive higher-quality sales and restore profitability in the back half. We've created new vendor partnerships both with national brands and private brands and launched the new kid's category. We've also streamlined our organization and business processes, which will reduce expense growth and align future capital spending with our strategic priorities. As with any restructuring, the process was difficult but necessary. I want to thank all of our associates nationwide for the focus, accountability, and passion to succeed. Let me turn the call over to Jared for a brief recap of our financial performance.

Thanks, Roger, and good morning, everyone. I'm glad to be here today. While our metrics during the quarter remained below LY, our performance improved from the first quarter and is expected to continue improving throughout the fall. Revenues for DSW Inc. increased 5% from LY driven by new stores and Ebuys, offset by negative 1.2% comps. Sales trends continued much as they were in Q1, but we experienced better transaction activity as our marketing and reactivation campaigns drove traffic, which outperformed the index to a greater degree than in Q1. We deployed tactical local marketing that improved the performance and closed the gap between a number of underperforming districts and the rest of the chain. I was happy to see us react with tempo and actions that produce the intended results, and generated incremental margin dollars. We continued to see results from our investments in omni-channel, with digital demand growing by 21% and the significant majority of our omni sales being fulfilled from our stores. We opened three new stores during the quarter and closed one store, resulting in 12 net new stores year-to-date compared to 18 last year. We expect to open 21 stores during the fall season. At the end of the quarter, we had 480 DSW locations in the United States. Comps at the ABG segment declined by 1% as well with a total of 385 locations at the end of the quarter. And finally, our newest investments, Ebuys and kids, both contributed to our sales growth with kids being launched near the end of the quarter in 206 stores and performing to plan, and Ebuys growing revenues at a healthy double-digit rate. Moving to gross profit, while our sales increased to LY, our gross profit dollars and rate declined to LY driven by lower initial markups,…

Thanks, Jared and good morning, everyone. I was encouraged with the traction we saw in parts of our business during the quarter, and we are maximizing several opportunities to drive sales, lower markdowns, and improved profitability. The combined women's athletic and non-athletic comp was in line with the DSW segment. As the demand for athletic continues its momentum, we increased our total athletic penetration by more than 200 basis points this quarter. We've also expanded our women's athleisure offerings with a broad number of fashion sport brands, which added another 500 basis of points penetration towards the athletic lifestyle this quarter. I was excited by the results and the new fashion looks and dress, which produced healthy positive regular-priced comps. The increased demand for dress, sandals coupled with less favorable weather mid-season, tempered the demand for seasonal sandals, ultimately resulting in a flat comp for the total sandal business in Q2. Although our sales plan anticipated this to a degree, we reacted swiftly and exited the season clean. In the men's area, the combined athletic and non-athletic comp was also in line with the chain average, with athletic outperforming the balance of the department. We continue to shift resources in the key brands and styles that support the fashion casual lifestyle. We have assembled our strongest athletic assortment this fall season, including styles from some of the biggest brands in the athletic space and we are significantly increasing the amount of exclusive merchandise this year. We are also pursuing a number of initiatives that will elevate DSW as an important destination for the fashion athletic consumer in the coming years. While comps in our accessories category continued to be depressed, we improved gross margin rate by close to 200 basis points. We continue to explore ways to leverage our accessory…

Thanks, Debbie. Product is the heart of DSW’s value proposition. As we discussed last quarter, we continue to focus our energy on elevating and differentiating DSW's product offering while capitalizing on new ways to expand customer access to the entire assortment. With the inventory now accessible across the network, we are increasing the number of choices a customer can conveniently access from roughly 2,500 choices in an individual store to over 30,000 choices across the enterprise. We are increasing the depth of our key items for fall to ensure that our best-selling products are consistently represented across our entire fleet of stores. By increasing the availability of our best-selling items, we will improve customer conversion, leverage scale and improve our sourcing cost. We are exploring ways to increase our physical store capacity in order to amplify category distortion and increase choice counts without impacting the existing assortment. We distorted our athletic assortment at small number of test stores and doubled the athletic penetration in a short period. What we saw was when we offer more athletic choices to the customer, we sell more athletic products. So the real challenge now is to figure out how do we maximize the athletic assortment in our stores without impacting the balance of the assortment. This is critical for optimizing future category distortions as well as growing our kid's assortment to the rest of the chain. Our efforts to elevate our assortment are also starting to produce results. We are starting to showcase exciting opportunistic buys from several highly desirable brands. And based on the level of digital engagement and sell-through data, we know these events are activating many customers who love these brands. We've entered into a new private brand partnership that's going to elevate our offerings and improve our ability to stay…

We will now begin the question-and-answer session. [Operator Instructions] The first question comes from Paul Trussell of Deutsche Bank. Please go ahead.

Hey, good morning, and nice quarter. I just want to follow-up on the guidance for the balance of the year. By a lot of measures, you’ve outperformed in the second quarter, and it seems like you found additional cost saves for the second half. So I just want to understand the reiteration of the guidance, kind of the puts and takes there, and very specifically, if you can discuss what your merchandise margin and comp assumptions are? Thank you.

Sure. This is Jared. For the comp assumptions, we are assuming a low-single-digit comp decline, which I believe is relatively in line with what our guidance was previously. From a merch margin standpoint, what we are expecting is to see a significant improvement in our markdown rates. So as we mentioned before, we have slowed our inventory receipts down compared to last year and we're expecting to not have to anniversary the clearance events that we were - we had to do last year in the fourth quarter specifically, but throughout much of the fall season. So that should enhance our markdown performance. So overall, we're expecting a slight decrease in our overall gross profit rate, but it's materially improved from what we had been experiencing in the first half of the year.

That's helpful. And just a quick follow-up for Debbie. Just maybe discuss your outlook for women's business, particularly boots, as we go into the fall season?

Sure. Good morning. So we're planning a conservative approach for boots in the back half of the year. We've got many questions in the past how do you weather-proof the business, and we feel that planning the boot category and more conservative plan will actually help that situation. I'd rather go in leaner and chase what the customer wants rather than go in with an aggressive plan. So penetration in boots will come down slightly, whether it materializes like that, we'll let the customer go, but it’s planned down and probably the low-to-mid single-digit comps for the back half. The penetration is planned down slightly as our categories start to take hold, like athletics, for example. So that's how we're looking at the back half.

Thanks for the color. Good luck.

Thank you.

The next question comes from Tom Nikic of Wells Fargo. Please go ahead.

Hi, everybody. Thanks for taking my question. I was wondering – sorry if I missed it. Did you give the breakdown of the comps by categories men’s versus women’s versus athletic versus accessories?

Could you say that again, Tom?

Yes. I was just looking for the breakdown of the comps by the category, men's versus women’s?

Sure. So for Q2, what we delivered was a down 3.9%. In Q2, that's fairly consistent with what the Q2 delivered. The way I'm looking at the business now though is if I add women's, non-athletic, and then I add the women's sports piece in the athletic business; I'm looking at a down 1.5%, which is consistent with Q1. So a couple of highlights in there would be dress was up, which was good. Casual was down a couple of points, with fashion and sport significantly comping in high-double digits. And sandals, as we talked about earlier, the casual sandals was down in the mid-single digits. So women's was down 3.9%. Men's was down 4.3%. If you factor in the athletic piece of men's into the men's business, it would have been down 1.5%. Athletic was strongly up, 13.5%, and that's been strong double-digits consistent with where we've been seeing it perform. And kids is not really relevant to talk about. Because as we launched another 200 stores for the back-to-school season, those comp increases are off the charts. So it's really early to state anything about kids other than what we just stated in the call.

All right. Thanks. I know you said that accessories remained under pressure. Can you just kind of quantify that?

Yes. So accessories, if you remember on the last call, what we did is we said that we’re trying to right-size the inventory. So there were several things that we really wanted to do in the accessory business. We wanted to right-size the inventory. We wanted to aggressively go after key items. And what we did is we pulled the handbag business back. As you know, has been under tremendous industry pressure for a lot of different reasons. I was happy that in that pullback, even though the comp was not – was disappointing, we actually delivered more gross margin dollars than we did last year, so it was a more profitable business for us. Do I think the accessory business going forward is going to change much, I think that it is still going to remain under pressure because of the handbag piece, but the pieces that are really working well for us, things like casual hosiery, which is our strongest [indiscernible] that we've got going in the handbag and accessory area, that's on solid performance, and it doesn't look like that’s going to change at all. And then as I said in the call, we are trying to leverage the giftable and small leather goods businesses, more as an attachment business to those customers that may only walk out with one pair of shoes and give them a reason why they should pick up one of those impulse giftable items.

All right. Thanks very much for the color. Good luck for the back half.

You are welcome.

The next question comes from Camilo Lyon of Canaccord Genuity. Please go ahead.

Thank you. Good morning, everyone.

Good morning.

Would you care to breakdown the components of the comp traffic ticket, ASPs, UPTs that information would be helpful?

Sure. This is Jared. What I’d say is our transactions were up in the low single-digits. So we saw good response from the promotions and the advertising we were doing there. From a basket or an ADS standpoint, we saw continued pressure on our AUR, again a lot of that driven by some of the promotional activity. So that was down in the low single-digits and our UPT also was down in the low single-digits.

Okay. And then just thinking about some of the commentary that you laid out for the back half, the expectations around being less promotional and having less markdown product. In the context of data that you just provided, how do you balance in positive traffic when you promotes going into a scenario or an environment in the back half or you plan to be less promotional, but could considerably have traffic fall off as a result? How do you think about trying to work both of those metrics within your model so that you have profitable traffic and profitable comp growth?

Yes, I think probably the best way to describe what it is we're doing is we're not promoting in the conventional way I think you see retailers do, where at some percent off, those types of things. What we are doing is taking stories that are embedded within our assortment and screening them to the customer. So we had an incredible event, a 2,995 sandal event. And we didn’t have to take markdowns. It is what our assortment look like. All we did was packaged that in a way that the consumer can see we had a compelling offering at a killer price point. We have that same kind of experience we are going to play out in the fall season whether that be in boots or other areas of the business, rather than screening 30% off the store, which frankly is what we did last year, because we had excess inventory. So what we are wanting to do is what we've historically built this business on, is leverage the assortment that we buy, our merchants buy day in and day out and tell that story more effectively to the customer. That's the approach we are taking in the back half.

And then how does that impact your AUR outlook?

AUR, obviously, if you're not running some percent off, should be higher in the back half than what it was last year.

Okay, got it. Good luck in the back half. Thank you.

Yes. Thank you.

The next question comes from Scott Krasik of Buckingham Research Group. Please go ahead.

Yes. Hi, everyone. Thanks. Maybe just to start off, bigger picture, Debbie. Can you just talk about how this comes around being a positive comp story again? Kids, hopefully, should be a driver of that. So does that expand in spring and just what's your outlook for that? Thanks.

So I guess what I heard you asked, Scott, is how do I think about returning to flat positive comps in the back half.

Not for the back half. Sorry. I mean in longer-term, how do we get back giving a positive comp story?

Okay. All right. So there is two big things that I think that we are really focusing on that should give us significant growth to drive those comps. The first thing is our kid's launch. As you know, we launched over 200 stores for back-to-school in March we'll close out another approximately 89 to 90 stores and in July we will do the balance of the chain. So we are looking for significant growth there obviously that's a pure plus for us. And then not only at kids growth, but potentially adds adult footwear growth. Because when those moms have their kids, they actually leave our brand and have to go somewhere else to buy children's shoes. And then they may also pick up an adult footwear purchase somewhere else. So we believe that there is some incremental business there as well. Number two, the whole athletic and athleisure business is continuing to show strong traction. It's not slowing down at all. And what I'm really excited about is in the women's non-athletic brands, Scott, what we're seeing is this whole influence of sport, sport fashion. Vulcanized is actually popping up in the women's fashion brands and that's a pure plus from last year. So I look at that whole business, athletic and athleisure, as continuing on the same momentum and the trajectory in growth not slowing down at all. So those are really the two places that I think we have the biggest opportunity. But I just want to go back to something that Roger just talked about, how are we really going to get these messages out to our customer. The kind of products that we buy, there are many stories that we're able to tell with that product. And we're getting a lot smarter and a lot sharper in packaging these stories and telling that story to the customer so that really makes sense to them, so it's not just a huge assortment of things that they have to buy. In addition to that, what we're doing is we're adding a really pulsing every single month, these terrific value buys that we're buying from the market in some key national brands. And we're pulsing these stories constantly every single month to tell the customer about the great brands we have, the products we have and the great values that we offer. And I think that over time, the customer is going to learn that they need to come back to us consistently on a more frequent basis. So those will be the three things that I would tell you are significantly differentiated from last year that I think will help get us back to flat to positive comps.

Scott, this is Roger. I'll add some additional color, too, if that's okay. I think, the other big opportunity that we have, and we mentioned it in the call, is that the more products we can put in front of our consumer in a warehouse that opens its doors every single day to the customer, the more effectively we can serve that customer. So an example, we have tested athletic in some of these stores. We called it the sneaker shop in a bigger way. So putting more choices on the floor, and guess what, like I said on the call, they buy more athletic. What we've got to do is to find ways to present that product differently in the store without having to pull other goods off the floor. And when we do that, we see that it drives comps. And so those are - that's an example of when we talk about opening the doors to our warehouses every day. That's a big differentiator for us. So I think that's another piece that we're going to go after and finding additional categories that we can place into our stores.

That leads to my next question. So you mentioned the digital demand increased 21%. You've been hesitant to really talk about that with prior management. So maybe help us understand what does the 21% increase in digital demand really mean? And how are you winning versus the Internet pure-plays because that's - we get that question a lot?

Yes. So I think, for us, where we're really growing in the digital space, like everyone else, is in the mobile space. And that we have some things we're doing with our site that we're going to launch later this year or early next year that we think will add huge value. I will tell you, the big thing for us is just leveraging the assortment that we have today and telling those stories in a more compelling way to our customers. And what we see is by having our warehouses be within 20 minutes of our customer, they love to engage both on the website as well as in the store. And we used to always call that omni, it's not omni, it's just retail. That's the way we're operating. And we think of ourselves – when you talk to our digital team about how we play, they think of themselves as a pure-play. It just so happens the warehouses that we're using to fulfill the demand that they're creating in the digital space happen to have our sales associates that are there to service our customer to do buy online pick-up, buy online ship to store, whatever that might be. So we're growing digital by leveraging the tools that we've built over the past few years.

And how big is digital as a percent of total?

We don't get into that detail, but it's growing at a rate that is faster than everything we see out there in the overall market. And it has been for the past five or six years.

Okay. Good perspective. Thanks so much.

You’re welcome.

The next question comes from David Mann of Johnson Rice. Please go ahead.

Yes, thank you. Good morning. Just question on the kids effect on the business. Can you talk a little bit about what you're seeing in the stores that don't have kids versus the ones that do have kids? Any kind of magnitude of difference in performance?

David, this is Roger. Unfortunately, right now, it's just too early for us to get into that kind of detail. I think as we get through third quarter and sell through the back-to-school assortment that we have, we are more than happy to share some of the results. But right now, I would tell you it's just too early. It is achieving the expectations that we had set out, out of the gate. That's how we are measuring it. It reassured us that it’s something we want to move forward through the balance of the chain.

And as we think about the comp expectations for the back half, given the kids tailwind in Q3, should we expect a disparity between Q3 and Q4 comps and potentially positive comps in Q3?

David, we don't get into that kind of detail. I'd just tell you, I think, over the back half, we're in the low single-digit negative comp is the place in which we are targeting.

All right. And then you talked about activating some inactive customers. Can you just give us a little more detail on what you're achieving there in terms of your loyalty membership, the growth in general and the growth in active customers perhaps?

What I would tell you, in general, the ROI that we're generating off of these inactive customers is exceeding our hurdle rate. So we're happy with the success we're having there. Also, our retention rate that we have within our rewards program right now is at an all-time high. So we're going after people that have not shopped us in a 12-month or longer period of time and reactivating them into the brand. So it's achieving our hurdle rates. And while it's not at the margin rates that we generate off of just a standard rewards member, it is bringing that customer back into our experience.

So just to clarify, you're giving them an extra discount to come back? I mean, going back to a, I think, an earlier question about sort of trying to retain that customer, do you feel like you're going to need to continue to give them a teaser discount to keep them active?

No. What we have seen is that is a way to get them back engaged with the brand. But then, by focusing our messages around what's embedded in our assortment, screening the value proposition we have within different offers that Debbie and team are bringing to the table that once we get them back, we can retain them without having to offer additional discounts.

Thank you. Good luck in the back half.

Thank you.

The next question comes from Jeff Van Sinderen of B. Riley. Please go ahead.

Good morning. I wonder if you could just update us on where you stand on price matching. And then how and when do you think the IMU begins to increase. Your guidance seems to reflect that trend toward lower discounting year-over-year for second half. But I'm just wondering, how much of that is largely due to leaner inventory controls. And then also if you could speak to what you're seeing in terms of new store performance. And then would you expect to continue growing the store base at a similar pace in 2017?

Debbie, do you want to take the first half? I'll take the second half.

Sure. So in terms of pricing, in the back half, by planning a more realistic comp in the back half and matching the inventories to that, I am not anticipating that we are going to have inventory issues. We're really planning the inventories very tight. In terms of our pricing, I think, what we're doing is when you have leaner inventories and you're not having to promote your way out of inventories, and you're buying compelling buys at the right price, that is allowing us to hit our [AUTs] and AURs that are built into the financial plan. So we're going to do it more by buying the right merchandise, buying into it correctly at the right cost and retailing it where we think we can sell it versus having to discount and coupon at the back half, which really lowers the AUR.

On the new store performance, Jeff, we are achieving our hurdle rates on our new stores that we've opened in the back half of last year as well as the front end of 2016. As far as the future store growth, we believe in stores. We believe in a combination of stores and digital to provide an experience for our customer that is differentiated. Again, I keep saying this, but we are excited by the fact that we open the doors to our warehouses every single day. And we're going to place warehouses as close to our customers as we possibly can to service them. It provides us not just sales within that market through brick-and-mortar, but also grows our digital presence every time we open that billboard in that local market. So you're going to see that the growth will not be the 40-store growth that we've been experiencing. It will be a slowed growth, but it will be growth in store count.

Okay. That’s helpful. Thanks and good luck for the rest of the quarter.

All right. Thank you.

Thank you.

The next question comes from Patrick McKeever of MKM Partners. Please go ahead.

Okay. Thanks. Good morning, everyone. Question on just pricing versus the department stores, it’s a common topic – a topic that comes up a fair bit. Just wondering where you feel you stand. I know there's been an effort to sharpen up on some of the items that are most comparable to the department stores. I'm wondering how you feel about that right now. And then the second question is just on the financial impact of the partnership with the Apparel Group in the Middle East. How will that flow through the P&L? Will there be a separate line item there? Just something like income from a franchise partner? How will that work?

Okay. Good morning, Patrick. This is Debbie.

Good morning, Debbie.

I'll take the first part of your question. Thank you. So the way I think, about pricing is I really look at our entire value proposition within DSW. And there is a piece of the assortment, obviously, that is core key items. We plan on continuing to build those core and key items as must have items for the season. By increasing the depths of those buys, we look to get better costing on those and better our sell-throughs obviously. And so there should be a plus margin – positive margin implication there. The rest of the value proposition really falls under three buckets. And I think that closeouts really more as opportunity buys. So what are those deals that we can buy consistently throughout the season as we work very closely with our vendor partners to buy the right product and offer some really great, great values to our consumer. I don't think about that so much relative to the department stores as I think about getting our hands on the right products and putting some real sharp values on those that deliver the financial metrics that we need to deliver for the business. The next piece of that would really be deals that we actually package within the assortment that we've already bought that we pulse out to the customer in those monthly stories that allows them to rely on the fact that they can come to DSW every single day and find a really great opportunity. So there are closeouts, increasing closeouts and opportunity buys. There are special deals that we buy and then there is also the exclusives. And exclusives are a terrific benefit to DSW and that these are products that are designed and engineered specifically for DSW. They are the right items, great value and part of that value comes from our private brand, but also comes from great leverage and buying the items bigger so that we can pass more value on to the consumer while at the same time hitting the financial metrics that are required in our business. So I really don't think about how are we going to play defense around department stores. I think of it more as offense. This is what DSW offers. And we do offer the best brands, the best products at great value to the consumer every day. And that's a great reliability for the customer that they don't have to guess where to go, at what time. They know what to expect from DSW and we exceed their expectations every day.

And Patrick, this is Jared. Regarding the Apparel Group contract, obviously, still very new. And so we have not formally established the accounting position on that. What I will say is what we believe will be the case at this multiple revenue streams from this agreement. The largest obviously would be more of a royalty type of income. It looks like that would be accounted or accounted for as net revenue. So flow through a net sales line with very little cost so kind of flow down in the margin that way.

Okay. Very helpful. Thanks.

The next question comes from Kate McShane of Citi Research. Please go ahead.

Good morning. Thanks for taking my question. If I could just follow-up on the last question with regards to the competitive landscape and just inventory levels where it does appear that a lot of your competitors are trying significantly with less inventory this fall season. I know you highlighted the ability to chase. But where do you think you are positioned from an inventory availability standpoint versus your competition and up to what comp are you able to chase in the fall?

Sure. Good morning, Kate. So I will tell you on the key items on the core items, we are actually protect ourselves. We buy the big items with a unit buy plan that we align on with planning so we really know where the big dollars are coming from and the big items. But how do we protect ourselves? We do backups with our key vendor partners. And I call them cancelable backups, but what I would like to really say is they're negotiated backups. In other words, if we need the products, they are there in the pipeline for us to bring into our inventories. And if we don't need them, that we react with the vendor and the vendor partnerships that we have and the time that we can trade things out. So that you don't really hang the vendor with something they don't want. So that means that you have to work much more closely in the supply chain, the front end, the back end of supply chain. So that's how we protect our key items. In terms of opportunity buys, a little over a year ago, we put in what we call a pre-buy bucket, which allows you to do a couple of things. Number one, it allows you to buy great opportunities at the end of the season and hold them until the next season when it's timely to allocate them. In many cases, what that does is that positions you to capitalize on, say, for example, we bought sandals at the end of July, we bought closeouts through the end of July and plan to release them in 2017. If the season extends itself, gives you the opportunity to pull those into the inventory, maximize the season or and wait and allocate them when you originally intended for them to go into the stores. The third piece is we're in the market every single day. We don't buy floorsets like many of the other retailers do. So we're in the market retail every single day, chasing into those things that are good for us and looking for opportunity buys. So I've really never encountered a season were there wasn't merchandise out there to buy. I want to make sure that I get the bigger piece, the bigger percentage right up-front and we do that, and like I said, we work with our vendor partners to protect us on the big must-have key items. And then I think it's smart and wise to have open-to-buy liquidity and chase into things as customers start to vote. And in that way, you're not left hanging with inventory that they don't want. It's good that they have told you they want and your vendor partners have partnered with you to get you what you need.

Okay, that's very helpful. Thank you. And my one unrelated question, second question, is just I think there was some commentary in the prepared comments about the capital budget and some pullback on store innovations and technology investment. Do you have any more color into that, please?

This is Jared. What I would say is so we took the opportunity with our expense initiative to look at all the dollars going out of the business, that included capital dollars. And one of the things that we found was that demand management on when a store might call in and ask for a carpet refresh or something like that, demand management is an area we've got lots of improvement in and we think that there's an opportunity there to be a little more judicious with the dollars going out and not necessarily having to respond with a 100% kind of SWAT team with every type of request. So that's a big piece of where that's coming from.

Kate, I would tell you I think the other opportunity we have is in the past three years, we have invested a lot in our IT space for tools and technology. And as a team, as we step back and look at how effectively we're using the tools that have been built, we're not optimizing the things that have been built. And so as an organization, we keep talking about focus, focus, focus. Let's leverage the things that have been built. Let's see that they are driving the kind of value that we wanted before we start moving on to building the next thing. So whether that be in the omni space, whether that be in the digital space, there are some things there where we know we can be more effective with the tools we've already built before we start marching toward what's next. So that's a big chunk of what was that draw - that pullback in capital.

Thank you.

You’re welcome.

The next question comes from Steven Marotta of C.L. King & Associates. Please go ahead.

Good morning, everybody Given the low single-digit negative comp it's expected in the back half of the year, what do you expect children's to be quantified vis-à-vis that comp? In other words, what do you think that contribution will be to negative low single-digit comp in the back half of the year?

I'm sorry, Steve, you cut out in the middle of that question. I couldn't – are you asking how much would be digital versus store? Is that what's…

Children's. Is children's contribution comp embedded in your guidance for the back half of the year?

Steve, we don't get into that detail. We'll tell you, again, out of the gate, we're happy with the results we've seen, but we don't want to share that kind of information at this point.

Can't blame the guy for trying, though. If you said this on the call, I'm sorry that I missed it. Could you talk about what the merchandise margin delta was in the second quarter?

For the second quarter, merch margin was down in the low single-digits, driven primarily with decrease in IMU. But a big piece of the IMU was related to Ebuys operating at a very different model than ours does. So organic or anything not Ebuys was much more modest, but merch margin came in, in the low single-digits.

Okay. Lastly, can you comment on the small-format stores and how they performed in the quarter and where you see that going forward?

Yes. So Steve, we mentioned this last quarter, too, that we're actually – we're happy with the results we're getting. What we want to do is to build an experience in those stores that can display the breadth of assortment that Designer Shoe Warehouse offers to the customer and we're working to solve that through some new fixturing and other things. The piece of data that I'm really excited about is that our team shared with us yesterday some of the results of, we call it [charts-in], but the ability for those stores to act as a fulfillment center in that local market. And we're seeing double-digit percents of their total sales coming from digital demand, meaning an order is being placed in that small market and it's being fulfilled by that store. So again, it's just one more reason why we believe there is something there. We're going to continue to work on it and so we can nail it and it actually either looks like Designer Shoe Warehouse in a small market or it's got a different banner, whatever it might be. There is an opportunity for us to be in those markets. We've got to figure it out and we're working on it.

Terrific. Thank you very much.

You are welcome.

The next question comes from Kelly Chen of Telsey Advisory Group. Please go ahead.

Hey, guys. Nice job. And thanks for taking my question. My first question is just on the cost savings, the $25 million. Can you give us a little bit more color or examples on how and where you're cutting costs? And then in terms of the timing for the component that's coming in 2017, do you expect most of that to come in the beginning of 2017? Or is that a gradual process? And at this point, are you planning on reinvesting any of that savings? Or should we expect most of that $25 million to drop to the bottom line?

Hi, Kelly. The breakout of the $25 million really was across three different kind of buckets, I would call it. So we had re-organizational alignments where we looked across the business and tried to find where there were opportunities to increase efficiency in the way we work. So we're seeing roughly around half of that $25 million coming from that organizational realignments. The other two buckets about evenly split are amongst how we buy things, non-merchandise for resale items, but services and products that we use here and in our stores, buying that better and more strategically, trying to leverage scale, trying to make sure that we are always bidding things out in a strategic way. So better buying. And then some infrastructure changes that either just are changing because we've evolved the model or we are looking at how we operate certain parts of the business. So amongst that, it's kind of how we break it out. From a timing standpoint, we aren't prepared to talk about 2017 at this point. What I would say is it's probably going to come across pretty evenly. Again, given half of it was organizational realignment, that's a pretty even across-the-year saves. So again, we're not ready to talk about 2017's guidance, but I think it's fair to say it should be relatively even across there. And to answer your question about are we reinvesting the $25 million, right now, again, we're not commenting on 2017, but I think you'll see that, that bulk of this materialize in SG&A savings in 2017, not looking for reinvestment.

Great. Thank you. And then just a quick follow-up. Debbie, you talked a little bit about the boot business and what you're expecting for the back half. But could you talk more broadly about what fashion trends you're most excited about for the fall?

Yes. Good morning, Kelly. So the back half, as I said, we're going to be very conservative in our approach. You're going to see a bigger shift between booties into booties and out of boots. We see some real excitement in that category. It's about a 70-30 split between booties and boots. We are seeing some nice early reads right now, too early to call the game. We're only not even a week into fall yet, if you really look at what the weather looks like out there. But the trends that we see right now things that are really driving the business and we're already reordering are peep-toe shooties. So anything that’s on a bit of a heel, anything that's opened up, the size opened up, the toes opened up are resonating very, very well with the customer. And I think that we're going to have a few more months of what that looks like. The other kind of booties are very, very different from last year in terms of the detailing. The colorations are big, the materials, lots of suede this year versus leather last year, although we must make sure we have a balance between suede and leather. So I see freshness in the booties this year. Some of those booties are already starting to resonate, even the closed-up booties, but once again, it's real early in the game to call that. The biggest thing happening in tall boots, the biggest shift I see in the business is the riding and the sports boots really down trending over the knee boots, what few there are out there right now. The customer is voting very strongly on. So I'm excited about what I see going forward. I'm getting some nice indications that it should be a decent season, but once again, we are week into it, so I don't want to get too over excited.

Great. Thank you.

You’re welcome.

And due to time constraints, the last question will come from Jay Sole of Morgan Stanley. Please go ahead.

Great. Thank you so much for taking my question. My question is on inventory. Some brands out there, saying the sell-through is good, but their reorders are not so good. I know you said conceptually you plan tight, is there any kind of imbalance in the inventory were some of the strong brands are really good inventory positions, but maybe some other brands that aren't selling as well our stock and you just like you want to get everything down to a certain level before you can really start to re-buy at a different rate. Is that at all what's going on?

No. I don't really think about it like that. The way I think about it is when I break the business up into and like I said a little bit earlier, chunks of the business, I think about whether the key core must have items of the season and are we buying them big enough, are we setting with our vendor partners and our planning partners to actually project those numbers out appropriately and are we putting the right backups in place to be able to support the level of sales that we believe the customers are going to vote on. And if it doesn’t materialize like that, are we working with our vendors partners to try to make sure that we move things around or you may move the material to another kind of a boot if a particular boot isn’t selling. So I think it's all in terms of how you plan your business. I'm not seeing huge imbalances right now. We see a lot of closed outlets, we see a lot of opportunity buy list, but I'm not really seeing any big imbalances right now because I think, we plan conservatively. We were very deliberate about what we believed in, and we bought it like that. And then, I think, the big thing is always make sure you're in a testing mode because the customer is changing their mind so quickly about what they want and fashion comping much, much higher right now than the traditional classic piece of the business. You always have to be testing and reacting and making sure you know what's new and fresh, and you have to be in a liquid position to be able to do that. So right now and it’s early in the season. I'm not seeing any imbalances right now. Will that happen as we get further into the season? That's the nature of the business, but I'm comfortable with how we planned the business on the back half right now.

Okay. That’s really interesting. If I can ask one more. On the athletic side, the comps continued to be very strong, is it one brand driving? Is it many brands, many new brands emerge that are really helping that athletic comp?

So I will tell you that the strongest – both men's and women's are comping strong double-digits and there's a little bit of a gap there in terms of the comp, but it's pretty consistent between the two genders. Fashion is driving everything. So both fashion and performance are comping positive, but fashion is really comping positive. So without calling out names, brands on the call, when you think about the vulcanized business driving over half of the fashion sales, you can kind of guess what brands those are or anything in vulcanized. So the big brands that are in the bulk business doing very well. But most anybody that's jumping into the right vulcanized item is actually enjoying a nice sell-through. So we're really doing it with our key athletic brands, the key vendors that we've always done business with. They’ve just gotten stronger and stronger. When I talked about earlier was I’m really happy that the women's and the men's non-athletic brand, so the black and brown brands have really jumped into this sport and this athleisure trend. And they're starting to come to the tables with some really exciting things. And that's where we are seeing very, very large comps come from.

Got it. Thank you so much. End of Q&A

Thanks, everyone, for your interest and support of DSW, and we look forward to reporting progress on the third quarter earnings call. Thank you.

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.