Drew Houston
Analyst · Goldman Sachs. You may proceed with your question.
Sure. Hey Kash. Well, I'd say we're – some of the changes since the IPO that you've alluded to, we've just had a lot of strength among creators, whether that's creative professionals or solopreneurs, SMBs, freelancers, gig economy. These are segments where we've had strength and where there's a lot of natural adjacencies. So as creators work on content, they need to do a variety of different things with it, whether that's on more on the video side and things like video production or monetizing digital content or on the document side, having richer sharing capabilities or e-signature. So we've certainly seen new kinds of demand or elevated demand on those fronts. As far as our marketing go-to-market, I think, at a high level, our philosophy is pretty similar where we focus on building a great end user experience. We focus on customers where they self-serve and organically adopt new tools. And these viral motions we're sharing, if I share – if I use HelloSign or Dropbox and I share with you or send something to you for signature, in many cases, you become a new user or you certainly become exposed to our products. So it's an incredibly efficient motion, as you can see from just the fundamentals. And so the self-survival motion is really efficient. We've embraced that. I'd say one thing that is changing is as we become a truly multi-product multi-business company that we're investing a lot in helping make sure that when we buy a HelloSign or DocSend, we can quickly drive adoption through our existing base. And that's a huge source – or our customer base is a huge source of option value and potential customers for all of our products. So we're investing a lot in our multiproduct foundation having more consistent branding, exposing our customers thoughtfully to all the different products. And then on the pricing packaging front, we've had some early success with bundling and having new SKUs. So for example, we have our professional e-signature bundle with HelloSign. We have a similar thing with DocSend, and we're always tuning pricing and packaging. And then the last, I think, as we've touched on, obviously, we're monitoring inflation. And as – and we always try to create a virtuous cycle of adding significant new value to our products and then iterating on our pricing or leveraging pricing as we feel like we've added enough value to justify it. So we expect that cycle will continue this year.