Jon Kemp
Analyst · John McNulty from BMO Capital Markets. Your line is now open
Yes. Sure, John. When you look at it, it's really different based on the individual product lines and the different divisions of the business. When you look at the high-frequency laminates business, the primary competitors there are companies like Asahi Glass, AGC, who did a couple of acquisitions in the last couple of years to build up their portfolio in that space. You've got some -- Panasonic is there. So primarily Japan-based competitors. And then you've got some local folks in China who are doing some of that as well, largely because of some of the geopolitical situation. All of that is outside and we're that's in the rear-view mirror now. And the Company is really well-positioned in continuing to grow that. On the ceramic busbars and ceramic substrates and specialty busbars, that's a pretty fragmented business. You've got companies out there like Denka, Serotec, Heraeus, and multiple others. It's a fairly fragmented landscape. What differentiates this technology is really the quality of the ceramic thermal substrates and the synergy that's created with silicon carbide power module, especially for electric vehicles. And so when you combine that with the -- similarly with the specialty busbars, that's going to replace things like the wire harness that's in a power system, as Ed alluded to in his prepared remarks; the quality there is really what allows the step up in the growth acceleration really driven by electric vehicles. On the elastomer side, it's Company like Saint - Goban, who are really – Woodbridge [indiscernible] Danco, are kind of a few names there across the board, each of these three businesses, Rogers, it has a leading market share. They're among the leaders. They're winning in the market. They've got a great pipeline of opportunities, especially on the automotive, the advanced mobility side with EV and ADAS. They're working with all the power electronic OEMs. And a lot of those are, by the way, are E&I customers as well. So we'll have great relationships across the industry to be able to deliver some of those growth synergies in the upside on a historical growth rate. They've been growing mid-single-digits. And with the step-up from automotive opportunities and electric vehicles, which are markets that are growing anywhere for mid-teens in ADAS systems to 30% on the EV side, they'll see a nice growth acceleration as those start to scale over the next few years.