Yes. I would tell you, John, thank you for the question. And I think, we've never been more excited about the future. And to Todd's point earlier, it's not 2 to 3 years out. I mean, one of the things you got to think about is our, first of all, our pipeline for growth. I mean, that 17,000 additional opportunities, 13,000 general stores, 3,000 pOpshelf stores and 1,000 DGX. So First and foremost, our pipeline is extremely robust, and we're very pleased with this larger store format that we've been rolling out. 80% of our stores this year will be in that larger store format, and we're seeing the sales per square foot perform extremely well. So we're very pleased at how our new store performance is beating our pro forma expectations.
And John, you've followed us for quite some time. We have pretty high expectations for our new store growth program. But as you think to the future also, you got to think about digital as well. I mean, our digital strategy and our acceleration there is serving us tremendously well.
I mean, when you think about over 80 million profiles that we're able to connect with our CPG firms and our brand partners, and we believe we can expand that beyond traditional CPG and brand partners because we have a unique customer, almost 30% of the United States population in rural America, that's really hard to reach. And with our customer profiles, we're able to really connect multiple partners with that unique Dollar General customer that no one knows better than we do.
But as you think down the road, Mexico, we're excited to open stores, and we said this before, we wouldn't be going to Mexico if we didn't think it was a huge opportunity. And then when you think about health, health is one of these where we're -- we just had our first meeting with our advisory panel. It was incredible. And you're going to hear a lot more about health here in the near term and in the future with our Chief Medical Officer, Albert Wu, his strategy and the way we're going to be able to provide access for a customer that's being underserved right now.
So when you think down the road, it's extremely bright. And I would tell you, your comment about our teams, where do we have fertile ground? We have the best team in retail. And so when you look at every aspect of this Dollar General team, it's the unique and secret sauce of our success. And our culture has never been stronger. Our teams are energized to continue to move forward. So I think you can tell from my excitement, Todd's excitement, John's, that we see tremendous opportunity in the future. And I can't wait to update you guys in the near future on where we're going.