Robert Iger
Analyst · JPMorgan. Your line is now open.
Well, Hulu is a significant driver of advertising revenue and we will continue to be particularly, as we grow Hulu out to essentially the guidance that we had given back in Investor Day, that basically ad supported Hulu has very high ARPU, which is one of the reasons, Alexia, that it's being bundled with ESPN+ and Disney+ for that $12.99 price, because the value of an ad supported Hulu subscriber given the advertising revenue that it drives is very, very high. ESPN, there are also opportunities for growth, but probably the biggest opportunity is on the Hulu front. On your first question, just in terms of color regarding Disney+ and presales, we're not giving any specifics. Consumers were drawn to basically the marketing messages that we had out there, which is a reaction to the brands and the content both library product and original product that's coming. Clearly, the price was met with a great enthusiasm one consumers, not just the single month price but I guess what we are really selling was the three-year subscription, which is a big deal for us in terms of lowering churn. We're still relatively small in terms of the scope of things in terms of number of subscribers. But I think the best way for me to characterize it would be to say that we are enthusiastic about what we saw the consumer reaction to be. We certainly feel good about the product that's going into the marketplace next week and we'll know a lot more in just a few days. But it was good. And I should also say I said in my comments, the Netherlands launch was also very, very positive. And what was positive there were a few things, not just the fact that there was an enthusiasm for the service, but we had a good sense about how people were using it and what people were using it. The demographics were far broader than a lot of people expected them to be. This is well beyond kids and family, clearly where this is a four quadrant product, with adult men and women as well as kids families watching or using the service. We also saw that people's interest in the product itself was very, very broad meaning across all of the brands, wasn't a specific and that also bodes very well, and we learn that some of the features including the 4K , the HDR movies we're very, very popular. The fact that you can have four concurrent live streams also very popular, the personalization was also quite popular and most importantly, the ability to download without restriction was very, very popular.