Good morning, and welcome to the DICK'S Sporting Goods fourth quarter earnings conference call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Nate Gilch, Director of Investor Relations. Please go ahead, sir.

Thank you. Good morning, and thank you for joining us to discuss our fourth quarter 2016 financial results. On today's call will be Ed Stack, our Chairman and Chief Executive Officer; Andre Hawaux, our Chief Operating Officer; and Lee Belitsky, our Chief Financial Officer. Please note that a rebroadcast of today's call will be archived on the Investor Relations portion of our website located at dicks.com for approximately 30 days. In addition, as outlined in our press release, the dial-in replay will also be available for approximately 30 days. During this call, we will be making forward-looking statements, which are predictions, projections or other statements about future events. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could materially differ because of factors discussed in today's earnings press release, in the comments made during this conference call and in the Risk Factors section of our Form 10-K, Form 10-Q and other reports and filings with the Securities and Exchange Commission. We do not undertake any duty to update any forward-looking statement. We have also included some non-GAAP financial measures in our discussion today. Our presentation of the most directly comparable financial measures calculated in accordance with generally accepted accounting principles and related reconciliations can be found on the Investor Relations portion of our website at dicks.com. I will now turn the call over to Ed Stack.

Thanks, Nate. I'd like to thank all of you for joining us today. As we announced this morning, we had a strong fourth quarter and delivered non-GAAP earnings per diluted share of $1.32. This exceeded the high end of our guidance and represents a 17% increase over last year. Our total sales increased 10.9%, and we improved non-GAAP operating margins year-over-year. We delivered comp sales growth of 5%, supported by increases in both ticket and traffic. Our eCommerce sales increased 27% to approximately $444 million and grew to 17.9% of our net sales compared to 15.7% in the same quarter last year. During the quarter, we continued to realized meaningful market share gains and saw growth across each of our 3 primary categories: hardlines, apparel and footwear. Our footwear business was strong, and we remain encouraged with the results of our premium full service footwear decks. We were pleased with our apparel business, which benefited from the Chicago Cubs World Series championship and favorable weather patterns that helped our cold weather business. Golf was also positive, while the outdoor category was slightly negative, driven in part by a decline in hunting. 2016 was certainly a unique time in our industry. We've taken advantage of the market disruption by capturing significant market share left behind by TSA, Sport Chalet and Golfsmith. As we've studied the consolidation in our industry, we felt it prudent to conduct a thorough review of our business, including our stores, merchandising strategy and vendor structure. Based on this review, we're implementing a new merchandising and vendor matrix to better serve our customers how and wherever they choose to interact with us. Our vendors will be divided into 3 segments. Segment A will be strategic vendors. These partners will invest significantly in our business, both online and in…

Thank you, Andre, and good morning, everyone. Beginning with our fourth quarter financial results. Consolidated sales increased 10.9% to approximately $2.5 billion. Consolidated same-store sales, which includes all banners, both online and in-store, increased 5%. Within this, DICK'S Sporting Goods omni-channel same-store sales increased 5.3%, driven by a 2.4% increase in ticket and a 2.9% increase in traffic. Golf Galaxy omni-channel same-store sales increased 13.2%. We continue to see strong growth in our eCommerce business, which increased 27%. On a non-GAAP basis, gross profit for the fourth quarter was $766 million or 30.85% of sales, up 85 basis points over last year as merchandise margins expanded and we leveraged occupancy expenses, partially offset by higher shipping costs associated with our rapidly growing eCommerce business. Non-GAAP SG&A expenses were $533 million for the quarter or 21.46% of sales, an increase of 86 basis points from the same period last year. The deleverage was primarily driven by higher incentive compensation expense. In total, led by our strong comp sales performance, we delivered non-GAAP earnings per diluted share of $1.32, which represented a 17% increase over the same period last year. On a GAAP basis, our earnings per diluted share were $0.81, which as Ed discussed, included approximately $93 million in charges. For additional details on this, you can refer to the non-GAAP reconciliation in the tables of our press release that we issued this morning. Now looking to our balance sheet. We ended the fourth quarter with approximately $165 million of cash and cash equivalents and no borrowings outstanding on our $1 billion revolving credit facility. Total inventory increased 7.3%, which is below our 10.9% sales growth in the quarter. This increase includes inventory purchased for the 30 Golfsmith conversions as well as our 27 new store openings planned for the first…

[Operator Instructions] And our first question will be from Kate McShane of Citi Research.

My question is around the vendor consolidation. Just why is the right time now? And with the change in the vendor strategy and the competitive landscape changing, how are you viewing your balance of opening price points in your mix of good, better best?

Kate, this is the right time. Based on the disruption that's been -- that's happened in this industry over the last year, we felt that it was really the right time to review -- really an in-depth review of everything that we do in the business. As we look at this, we felt that it was the right time to consolidate our vendors, and we will continue to have a good, better, best strategy. That isn't really going to change. We'll still have opening price point product. We'll have good product, and we'll still have the product to be able to serve that enthusiast. But some of those tertiary vendors, like I said, we'll probably be eliminating up to 20% of our vendor base, and we think it's the right thing to do long term for the business.

Is there one particular category where that vendor base is concentrated, or is it across the board?

It's really across the board, and we're not going to get into the vendors that we are eliminating. We're not going to get into talking about what vendors or in what particular segments, but it will be across the board.

The next question will be from Michael Lasser of UBS.

My first question is on the vendor consolidation as well. What do you expect the sales and margin implications of this strategy to be? And is it really a play on trying to get more exclusive products? Or is it really about getting better margins and terms from your partners?

It's really across all of those. So we don't expect to -- with the comp sales gains and the earnings that we've anticipated, we don't expect to give up any sales or any margin rate. It's going to be across a broad range of products, and it'll also give us an opportunity to showcase our private brands more and drive that business, which we've indicated we expect to be approximately $1 billion this year.

Okay. And recognizing that you don't want to call out specific vendors, but should we expect any major vendors to be no longer featured in your stores?

Yes. I would tell you that the top 10 vendors we do business with today, they will not be -- there's none of our top 10 vendors being eliminated.

Okay. And then my question is on store growth, Ed. You said you did a comprehensive review of the business. You're opening and converting a bunch of stores this year. What's the outlook beyond that? When do you start to get to the point where you say, "Look, we're comfortable with our store base. We don't need to open many more locations to reach that incremental consumer, and we probably have more productive uses for our capital as a result?"

Well, I think there's still -- so we're kind of at that point in a number of markets, but there's some markets that are still wide open. We still have -- we don't have many stores in California. Take San Francisco, for example, the Bay Area. We only have a handful of stores down in South Florida. Miami, we have a handful of stores. We've got nothing in the 5 boroughs. We've only got the 6 DICK'S stores in Houston, in which I think is the fourth-largest market in the country. So we're going to be -- just as we said, we're going to be opening in new or very underpenetrated markets is our plan going forward. André Hawaux: And Michael, this is Andre. Again, we use a very rigorous criteria, that new store productivity number for us as well as very strong return criteria. Otherwise, we don't open stores. And to Ed's point, it's really right now in markets where we are largely either white [ph] or are very severely underpenetrated where we'll open stores. Otherwise, we won't.

And we look at this going forward that now is absolutely the right time to be patient from a real estate standpoint. With all the real estate that's going to come up on the market, Penney's announcing stores that they're closing, Macy's announcing stores, some other people that are rumored to be closing stores or -- and consolidation in this industry is not over, and this is a time that we're going to be very patient going forward.

The next question will be from Seth Sigman of Crédit Suisse.

I wanted to follow up on the guidance. So you relaunched the eCommerce site, previously discussed 30 basis points margin benefit from that transition. Has that math changed at all? And maybe could you give us a sense of how to think about the timing of that benefit? And related, you had talked about $6 million to $7 million of investments falling into '17. Obviously, less than last year. But are you assuming the need to reinvest in perhaps other areas specific to online and how that could impact the P&L?

Well, so the 30 basis points is still a good number, and we expect that number. It will be toward the second quarter, third quarter and beyond. We've got some investments around the launches, as Lee indicated in his remarks, that we have previously announced in that $6 million, $7 million range that we would be investing to launch the brand. Other investments, we're extremely excited about the Team Sports HQ, and the acquisitions that we've done over the last couple of years and a couple of them last year around Blue Sombrero, Affinity and GameChanger. We think this truly is a big unlock for how we're going to approach these young athletes going forward. And there will be some investments that we will be making there to drive that business.

Okay. That's helpful. And then one follow-up on the merchandising strategy. The change seems to imply a higher concentration of certain vendors, correct me if I'm wrong. But can you give us a sense of what's embedded, if anything, for the financial benefits in 2017 related to the strategy to perhaps balance some of the long-term risks associated with that concentration?

Well, we haven't played -- we think that there'll be some -- there can be some margin rate expansion here going forward. We haven't played a lot of that into this guidance. We think that the brands that we've worked with are providing us, as we said, exclusive and differentiated products. They're making meaningful investments in our business, and we think it will be very good for our business going forward. And -- but we don't have a whole lot baked into this year for this consolidation.

The next question will be from Simeon Gutman of Morgan Stanley.

I too -- I want to follow up first on the vendor question. Ed, I guess, it's hard to say where the concentration is going to go, but I guess, the first assumption is that there could be a greater concentration with some of the bigger vendors. I don't know if you agree with that or if within the top 10, you go bigger such that the numbers 1 and 2 don't get too big. And then related to that, I guess, is there a risk here? I mean, you're going to eliminate certain vendors. I'm guessing they'll look for other outlets, maybe look for DTC channels. But is there a risk that some of the existing vendors look for that exposure as well? I don't know if different than normal, but just curious how your thoughts are there.

Yes. I don't think that -- so there's going to be a concentration of more with these vendors. But the investments that they're going to be making in our business and the investments that we're going to be making in their business are going to be great investments. As far as some of these other vendors looking for other avenues, they probably will, but you have to remember, they are not that important to us as we are eliminating them from the mix and then being able to look at terms and conditions of sales and how we come to market with the other brands that really make a difference. And we think it's absolutely the right thing to do, and the brands that we have talked with so far, our plan is playing out very nicely.

Okay. And then different topic just on the outlook for earnings. It looks like the second half, there's a pretty good step-up in both earnings growth despite some tougher compares. Just curious what's behind the forecast and if you could shed any light on color between GM and SG&A in the back half.

Part of this -- and I'll let Lee jump in if he needs to. But part of this is some of the investments that we're making in the first quarter. As we said, there's about $10 million of investments in the first quarter that are depressing the first quarter, and we expect accelerated growth in -- going forward after that.

And I wouldn't bank on it all in the second half. I think we'll really get this going in the second quarter as well.

The next question will be from Camilo Lyon of Canaccord Genuity.

Maybe asking just another question on the vendor change program. So is it right to assume that with the 20% reduction in vendors and the inventory that there will be a 20% reduction in square footage that was allocated to them that will be reallocated to the top brands, your top 10 brands? Or is that going to go to private label? And does that impact how you think about future store size as you go forward with the openings?

You have to remember that 20% of our vendors isn't 20% of our business or 20% of our square footage. These are vendors that we think don't really have significant growth going forward. But there'll be a combination of -- some of this will go to existing vendors that we're going to partner with, and part of this will go to our own private brands. And as we said, our private-brand business we expect to be $1 billion this year. That's a pretty good chunk of change. We're pretty excited about what we're doing from a private-brand standpoint. And if you take a look at what we've done with CALIA, it's gotten to be the third-largest women's athletic brand in the company, and it's growing pretty rapidly.

Great. And then just switching topics to -- I believe it was in the December period that you began to mine the customer data that you purchased from the bankruptcy proceedings. Were you able to see any monetization of that data, or is that still yet to unfold?

Well, we've seen some, but it's yet -- the biggest benefit we think is ahead of us, not behind us.

And did you see a materialization of any of that benefit in the fourth quarter? Or...

We did, yes. Yes, it was embedded [ph]. More from TSA than from Golfsmith.

Got it, got it. And then just a longer-term question. As you see your -- the share gains continue to accrue to you as the industry continues to consolidate, how do you think about your EBIT margin potential and where the right EBIT margin should rest for this business on a go-forward basis once things have settled out and there's obviously more of a share opportunity that you have in front of you to capture?

Yes. So we're not going to get to the point where we're going to provide that guidance. But we do think that there's meaningful upside, and we'll start to see that -- we'll start to see some of that growth this year.

The next question will be from Stephen Tanal of Goldman Sachs.

Just wanted to understand, I think -- it seems like same-store sales are maybe slowing a little bit in the core. And I guess, weather reset is being fine [ph]. Is there anything else to call out, potentially impacts from department stores pushing in or any change in the TSA share capture that you think you got in the quarter versus 3Q? Any color there or maybe by category would be a better way to approach it? Just how do you think through that?

You're talking about in the fourth quarter?

Yes, the fourth quarter same-store sales rate.

Yes. I mean, we thought a 5% comp sales gain is pretty good. Part of it was driven by the Cubs were helpful, the weather [indiscernible] was helpful. And our team just did a really good job of going out there and grabbing business. We were pretty pleased with 5% in the environment that was out there.

Got it. And I guess, there's not thing to call out by category. Apparel was fine versus the others?

Well, we did say that the hunting business was difficult. So that hunting business continued to be -- it continues to struggle and struggled in the fourth quarter, both firearms and a bit from an ammunition standpoint.

Got it. And are you...

Which I think has been prevalent in the marketplace right now.

Yes. Also -- and looking at the consolidated comp, obviously, versus cores decks, we sort of sussed out that Field & Stream must have been pretty tough, but I don't know if you can provide any other color there.

No, I mean, Field & Stream was a bit more difficult, down kind of mid-single digits, and the hunt business inside DICK'S was difficult. It's just that structurally is a difficult business right now. We think we did very a nice job offsetting that with what's going on with the golf business and with the TSA market share gains.

Got it. And just last one for me then. Can you help us think about what percent of sales would be represented by sort of the segments of vendors just to get a sense for how things will shift, specifically segment C? I'm just curious around that.

Yes. So we're not going to get to that level of detail, especially in segments 1 and 2. But segment C is 20% of our vendor base, and it's meaningfully less of our business than the 20%. And we've got to solve for -- anything that we're eliminating, we've got to solve for how we make up that business.

The next question will be from Scot Ciccarelli of RBC Capital Markets.

2 questions. First, how large was the compensation swing 4Q '15 to 4Q '16?

It made up most of the change in SG&A expense -- and SG&A expense as a percent of sales. We had a really solid year this year off a relatively weak year last year. So comp...

Most of the change on a percentage basis?

Yes, not dollar basis, but basis points, yes.

Okay. And then second question, you guys have been talking about private label. You think it's going to hit $1 billion. Can you give us an update of kind of where private label ended the year on a percent mix and then kind of how much it was up this year just so we can kind of gauge the trend line that it's following?

Well, it was up a bit. It was up. We're not going to get into real specifics right now for competitive reasons, but it was up, and we expect it to -- that growth to accelerate going forward. We've got some terrific plans for our PD business. We saw some of that materialize last year, and we're pretty confident we can get this to roughly $1 billion this year.

And is the margin still much better on that? And I think we've talked about several hundred basis points historically.

Yes, probably 600 to 800 basis points different than the brands that it's eliminating.

The next question will be from Brian Nagel of Oppenheimer.

So first question, just with respect to market share gains. I know, Ed, you mentioned that market share gains remain the driver of the business here in the fourth quarter. Can you help us understand, is it more or less a driver in the third quarter if we break out -- looking at your 5% or so comp, how much of that came from market share gains?

I'd say a big part of that was market share gains then also. I mean, if you remember, we talked about -- at the end of the second quarter, we were a little bit conservative in our guidance. We weren't sure what those market share gains were going to be. We thought the liquidation of Sports Authority would have a bigger impact than it did. It didn't. Those gains continued into the fourth quarter, and we were very pleased with the way that the marketing team, the operations team and the merchandising team went after that market share.

And then looking into '17, we have your initial guidance now. How should we think about, given what you've seen so far with the market share gains, the cadence of those gains continuing through 2017?

Well, Q1, Q2 should be pretty good. We'll start to come up against them in Q3. But based on the fact of how we're mining the data, and we think that -- we don't think the market share gains necessarily end beginning with the third quarter, because we'll be -- we continue to mine this data, understand this data, test this data. And we think there's still more upside for us, and it doesn't stop in the beginning of the third quarter.

Got it. And then just a follow-up on a separate topic. With respect to the merchandising changes you're making, how should we think -- the product you've written down or taken to charge for here in the fourth quarter, how should we think about the flow of that product through your stores? Has a lot of it been cleared already? Or will it be cleared here as we work into 2017? Is there some strategic use for it as a traffic driver as you clear that product?

We've cleared it, Brian. We've taken it off the floor, made room for the spring receipts, and we've cleared that off. And we're jobbing some of that out, but it's gone.

The next question will be from Sam Poser of Susquehanna.

What impact was -- in your guidance, can you give any impact you would have had from the later tax refunds for the first quarter?

Yes, we're not aware of any particular impact delayed tax refunds had, had. We haven't really tracked that historically. So if there is anything from that, that we pick up later, then that's fine, but we're not counting on it in the first or second quarter.

You may have said this. Can you give us what your annual preopening expenses are looking like this year?

Yes, we can. Just give us a second, Sam. We'll get to those. But there's -- in the first quarter, they're significantly higher. We're opening 22 more stores in the first quarter than we did last year, of which roughly 8 of them or so are converted TSA stores. But that increase in preopening is a big number in the first quarter.

Right. It should be...

It should almost double in Q1, then it would sort of settle down.

Right. And it's roughly -- expected to be roughly flat year-over-year preopening. So it's really a shift into the first quarter and out of future quarters.

Yes.

So year-over-year, assume it's flat and then just more weighted to the first quarter than it's been in the past.

And then lastly, can you -- you mentioned these new private label or private brands that you're working on. Can you give us some idea of what categories they may be -- you may be looking at there?

Not yet, Sam, but we will at the -- if not the next call, then in our call at the end of the second quarter.

Okay. And then one more then. In the 20% of the vendors that are going to go away, you talked about much less in sales. I would assume also that their profitability is also under the -- their EBIT is under the company average as well. Is that a fair assessment too?

Actually, Sam, it might not be. It's just that we've decided that some of these vendors that are smaller vendors we can replace them someplace else where we can get a bigger bang for our buck, or we can take some of this and we can put our own private brand on it, which would increase our profitability. So all of the brands that we're getting rid of are not necessarily less-than-acceptable returns. We just think as we go forward, we can get a better return.

Part of that would come in co-op advertising and things like that from the more important brands as you would grow them?

Yes, and different terms and conditions of sales and a number of -- as we kind of look at the whole thing, it's better to move it -- to move some of these brands out.

The next question will be from Adrienne Yih of Wolfe Research.

My question is also on the inventory write-off. Can you talk about whether the composition of that was mostly the non-go-forward branded category? Was it seasonal? If you can give us any more color on that, that would be very helpful.

Adrienne, it was a combination of all. It was a combination of some non-go-forward merchandise with brands that we do business with. Some brands that we're doing business with also that are going to the transactional segment are -- we are eliminating or scaling back categories of merchandise that we do with those brands. So it was some non-go-forward product with brands that we're going to continue to go forward with. And then it's -- also in there are the brands that we're not going forward with.

Okay, fair enough. And then just secondarily, the golf comp was so strong. Just wondering if we should expect sort of to model in that type of double-digit comp as we go into Q1 or whether we should look for some moderation there as well.

Yes, I wouldn't be quite as enthusiastic. There were a couple of -- the Golfsmith stores that closed were really helpful around the holiday season at both Golf Galaxy stores and DICK'S stores, and we've got to just see how this plays out a little bit. But a double-digit comp in golf would be fantastic, but I wouldn't necessarily get too enthusiastic and model that right now.

The next question will be from Steve Forbes of Guggenheim.

You mentioned an incremental 50 premium footwear decks, right, this year and mostly in the new stores. I know the plan was always to digest last year's rollout, but given that we're further along here, can you comment on the pace of the rollout? Why not go faster? I mean, where are we relative to expectations? And maybe also how has it impacted your relationships, where -- your go forward relationships with your footwear vendors?

Yes, it's been very positive. We're making some additional modifications to the footwear deck. You'll see a much bigger adidas presence in the footwear decks now with how we're positioning that brand. You'll see some new things that we're doing from Nike on the wall. So it's been very good. We're going to open up about 50 more. A lot of those will be in -- not all of them but a lot of them will be in new stores, and we're taking some other relocated stores and doing this. So we're comfortable with the pace that we are going at right now and -- but you'll continue to see these things expand.

And then maybe just a quick follow-up, right, as we kind of to try to digest what's going on in the marketplace, and I'm sure you guys are as well. As you think about your ability to maybe put out an updated long-term target, I mean, are we -- is this something you envision doing? I mean, you probably don't want to give a specific time online on it, but we have to get through this year first before we can revisit those?

I would say probably right now, we'd like to see how the whole thing shakes out. There's probably more -- as I said, there seems to be more consolidation probable in the marketplace that we see. So I think this consolidation is not over yet. We've got to kind of get through it all before we're going to make any long-term targets, but we are extremely enthusiastic of the position we sit in right now in the marketplace with the profitability of our stores, the -- what we're doing from eCommerce standpoint, what our balance sheet looks like. We like a lot the position we're in.

The next question will be from Peter Benedict of Robert Baird.

First, just rough math on the guidance, maybe implies somewhere in the neighborhood of 50 basis points of EBIT improvement this year. You mentioned gross margin and SG&A would both be favorable. Do you expect it to be more favorable for one versus the other? Or is it a pretty even split?

I don't think we're at the point right now where we're ready to give more detailed guidance on that, but they'll both be going in the positive direction.

Okay. And then just over on CapEx. I mean, a couple of years ago, the plan that was laid out had '16 as kind of peak CapEx year. I know a lot of things have changed, of course, and so how should we think about CapEx beyond '17? I mean, is '17 kind of a peak? It sounds like maybe a little bit more rational or slowing down on the store growth as we look longer term. Should we assume that '17 level persists? Or does CapEx kind of start to step down after '17?

In '17, we have just one unusual item in that we're adding a distribution center in '17. So I'd say that's kind of an unusual blip for this year.

So this would be primarily the peak year.

Yes.

That helps. And then just lastly, around eCommerce and the team sports stuff, I mean, as you guys look out to 2017, do you think that 20% plus eCommerce growth rate is sustainable? I mean, there's obviously great momentum in the business. Just trying to get your feeling around that.

Yes. I think right now, I would say it's probably not. As you launch a new platform like this, you've got natural search that needs to reset. We've got some things we need to continue to do from -- improvement from a functionality of the site. So in '17, I would say probably no. Going forward, after that, I think -- or the back half of this, I think you'll start to see we're pretty confident what we can do from an eCommerce standpoint.

The next question will come from Mitch Kummetz of B. Riley.

Yes. I've got a few. Let me start on the vendor matrix. You've talked about one of the benefits of focusing more on strategic vendors is more exclusive, differentiated product. Is there any way you could speak to kind of what that's like? What level of that or percentage that has been historically and like how much that bumps up and maybe how much margin benefit you could see from that? Is there any way to kind of break out margins, differentiated versus non-differentiated products like you kind of talked about, the difference between private label and brands?

Yes. We're looking through that. We're not ready to kind of provide all of that as we're still going through some of these conversations with some brands. We've had a number of brands that we've had these conversations with. We've come to an agreement on where they are going to be from a strategic standpoint, a transactional standpoint or some of them that are going to be eliminated. But how that all flows through yet, we're still working through that, but we've got a model that we're confident that we can meet or exceed.

Is it fair to assume the more differentiated product you have, the better it is for your margins?

Yes, yes, you've got less competition out there. Yes, definitely.

And then on the full year guide, I know a year ago when you guys provided the out-year guidance, you kind of talked about some discrete items that were pressure points on the earnings. Is there anything that you'd like to call out in terms of the 2017 guidance? It sounds like you're going to -- the eCommerce helps you in terms of the 30 basis points of EBIT there, but anything else in terms of like mark -- I know last year, there was some Olympics spend, the footwear deck investments. Is there anything that's worth calling out?

Just what we're going to do from -- how enthusiastic we are about Team Sports Headquarters, and these technologies of Blue Sombrero, Affinity and GameChanger that we acquired, and we think this is -- there's a big unlock here that we're working through.

Okay. And then last question on the margins. I know shipping was a drag on the quarter. Is there any reason to believe that, that won't change going forward? And is there any way to kind of speak to the overall eCommerce margin versus the store margin? How are they -- how do they compare?

Still the -- so what we expect as we continue to grow the business that the shipping costs are still going to become a bigger piece of the expense structure as the business becomes a bigger piece of the entire business. We're looking at ways at how we might be able to slow that -- those shipping costs, and we're working through those. But to kind of call out the profitability of eComm versus the profitability of the store, we're not ready to do that, but I will tell you that the eCommerce business is probably more profitable than you think.

The next question will be from David Magee of SunTrust.

Yes. You mentioned the success of the footwear decks, which makes a lot of sense to us. Are there other things you're doing in the stores that would also have an impact, whether it be additional vendor shops or what have you?

I think a big piece of what we're doing is this -- are 2 things: is the vendor consolidation that we've implemented and relooking at our vendor structure and what segment a vendor is in and then what rights or privileges those vendors have inside our business, the investments we're going to make, the investments they're going to make; and then also what we're going to be doing from private brand standpoint. We've gotten much more aggressive with private brand. You can see what we've done with CALIA. Field & Stream has been great from a private brand standpoint. One of the biggest issues that we have going forward -- biggest opportunities is private brand, and we're investing very heavily in them. From an infrastructure standpoint, you're going to see more marketing of these, and over the next few years, you'll see our private-brand business grow pretty dramatically.

And then secondly, with regard to Field & Stream, how do you feel about how that's positioned right now just given sort of the sector backdrop, the probable consolidation that's going to take place in the sector? Are you still you happy with the combo store format and also the price points within Field & Stream?

Yes. We are happy with that. We think if some of this additional consolidation happens, we're in a great position to pick up a significant amount of that market share, whether it be in DICK'S or Field & Stream, the same way as we were able to pick up, and we think we can pick up, market share in the golf business when Golfsmith has gone out in both Golf Galaxy and in DICK'S. So we like the position we're in. This industry is a bit more difficult right now. We think it's going to continue to be that way on a macro basis, but we do expect some consolidation. If that happens, we'll be -- we're in a great position to pick up that market share. So I actually think toward the back half of the year, that could be a good business for us, but we're not planning on that right now.

The next question will be from Jim Duffy of Stifel.

Believe it or not, I have more questions on the merchandising direction. Ed, can you talk...

Shocking.

Can you talk about the development time line for this strategy? How long has this been in the works? How long have you been in conversations with the vendors? Will we see a lot of these exclusives in the spring assortments?

You won't see as many of them in the spring assortment as you will toward the back half of this year. We've been talking about this for quite a while. And as we've kind of talked about this, done this analysis of the business, and we decided we've got to pull the trigger, and we've got to do this, and it's difficult to do. It's difficult to tell people that you've done business with for a long time that we're not going to do business going forward. So this is something we've been talking about for a while. And based on what's going on in the industry today, we felt this was the right time we had to do this.

Ed, following the change in strategy and inclusive of the $1 billion private-brand business, how much of the volume do you expect will be exclusive to DICK'S versus in-line product that may be available at other retailers?

Yes. So we're not going to guide to that right now. We're still working through this. We're still working through some vendor agreements and how we're going to do this and how we're going to either -- our private-brand business, how we may cocreate with some brands, product. But this has definitely been the right thing for us to do.

And then final question on this. Beyond the exclusive, what are some of the other investments these vendors are making in the business? Does the vendor concentration bring you better pricing, better terms? If you could help with that, that'd be great.

Well, every vendor is a little bit different and every category's a little bit different, but you should look at it that we will get some combination of -- and this is a 2-way street. So we're also investing also. We're providing them additional square footage. We're investing with them to be a bigger part of our marketing campaign, but you should look at this as it's around pricing. It's around discount. It's around marketing. It's around in-store presentation. So this is not a one-size-fits-all. And every category and every vendor would be different. We'd be looking for something different from -- somebody in the golf business might be different than what we'd be looking for from someone in the baseball business. So -- but this has been pretty successful out of the gate. And as you can imagine, the vendors that are going into that strategic bucket are very excited about it.

The next question will be from Joe Feldman of Telsey Advisory Group.

Why don't we go back to the digital ecosystem for a minute? And I think it's a pretty innovative way to get at customers. And can you share any thoughts to dimensionalize it for us, like how much you think it could become 1 day, or even in this year, how much it might contribute to sales or profit or how you might work these partnerships with like Little League and Pop Warner?

Well, we're not going to get into the economics around this right now, but the way this works is leagues will sign up on our platform, whether it be a Blue Sombrero. The governing bodies sign up on our platform, which is Affinity, and then GameChanger is an interactive application that -- primarily around baseball right now but is going to be broadened out to other sports. And they interact with this, we're able to understand who's doing what, who's playing what sport and be able to market to them. I thought there was a great comment when we were looking to buy GameChanger with their CEO who said -- I don't remember exactly the number of teams, but there's -- they've got an awful lot of teams, and said, "I know everybody in Little League that bats cleanup. I know in high school baseball almost everyone who plays the position of catcher." So we can market to them that particular way, and it's a great database that we have only begun to mine. So there's still a lot to do. We can get to that level of detail with people and these young athletes that I think we'll be able to serve them better, and we'll be able to provide them what they really need.

Another great thing about it is that it's a database that continuously refreshes. So as you have new kids coming into each of the sports, we know who those new kids are as they enter the sport, and we have the ability to get the right kind of offers to them and their parents so that they know what to buy at the right time. So the constant refreshing aspect of this is really important to us as well.

That's great. As a user, I know how effective it can be. It's great.

Who are you using?

The GameChanger app quite a bit, and actually Blue Sombrero. Our softball league uses that.

They're both terrific companies.

Yes, yes. One other question. Wanted to ask -- when you guys look at the way the comps, maybe by region or by area -- presumably, those closest to outgoing TSAs performed better. Like was there any variance you can share, those closest or furthest away from TSA are the non-affected ones?

As you can imagine, the closer our store was to a TSA store, the better it did, and the further away then not as good as the one that was as close. But we've got the transaction data for all of their business down to the SKU level so we can target by store from a marketing standpoint, and we can target by store from an assortment standpoint to better serve those athletes.

Got it, and then if I just -- one other kind of bigger-picture question. We get asked a lot on our side of the table like -- well, if there's so much consolidation going on in the industry, and it seems like there's others out there with a lot of pressure, and we're definitely seeing it as you are, but yet DICK'S continues to outperform and do well. Does it ultimately get to a point where DICK'S gets caught up in that as well? Is it more a sign of a lousy industry versus -- or industry in decline? How would you respond to that, I guess?

Well, as we've taken a look at that, we've done a deep dive into not only to our business but some of the businesses that have consolidated. And we took a hard look at this and said we've got to make sure that we don't have symptoms of the disease that these other companies atrophied from and died. And some of the things that we looked at that they had issues with is they had extremely high debt, private equity owned, high debt. They didn't invest in their eCommerce business the way that we've invested from an eCommerce standpoint. They did not invest from a product development standpoint the way that we have across not only good, better and best categories of products, they also did not invest in their stores. And they also had a constant revolving door from a leadership standpoint. As we looked at these, we don't have any symptoms of those disease. We have no debt. We have continued to invest in our eCommerce business pretty aggressively, and you've seen the growth there. This past year, our eCommerce business was almost $1 billion. As we take a look at what we're doing from a PD standpoint, our PD business is going to be roughly $1 billion. We expect margin rates to expand. We've developed great partnerships and relationships with the vendors that the others didn't. So is this a great industry right now? I think it really is a very good industry that there were some weak links and some companies that couldn't survive, and I think you're seeing this in some other retail industries, too. So I don't think this is something that we get caught up in as long as we continue to run and manage our business, which is why when this whole thing happened, we didn't take a lot of time to -- we didn't take time to celebrate. We said, "Okay, let's do a thorough review of our business and make sure we don't have symptoms of this disease," which is why we've gone back and we did the -- we've redone the vendor structure and took some of these charges to kind of clean out a little bit of the issues to make sure that we don't have these issues going forward.

The next question will be from John Kernan of Cowen and Company.

This is Krista Zuber on behalf of John. Just a few here to add. Are there any anticipated inventory write-downs embedded or future write-downs embedded in the 2017 guidance?

No, it's all behind us.

Okay, great. And then secondly, did you anticipate any additional investments in fulfillment or technology or even digital that could sort of increase CapEx, kind of going back to another colleague's question earlier in the call, going forward beyond fiscal '17?

At some point, it would just depend from a fulfillment standpoint if we developed our own fulfillment center, but other than that, I don't think so. And we've got a terrific fulfillment partner right now in Radial, and we're very happy with them.

Okay, great. And then final question. In the 2017 CapEx guide, you mentioned that there's a new DC included in that. Could you just sort of give us a sense of the cost of the DC so we can strip it out in future years?

This year, we anticipate putting an additional $50 million into that building.

The next question will be from Chris Svezia of Wedbush.

I guess first, Andre, for you, if you can talk to maybe the store productivity rate of the DICK'S stores only, do you have any color where that ended up in the fourth quarter? André Hawaux: Certainly. We -- it was north of 90%, and you'll recall when you talked to you, we said 90% is really that water line for us in year 1. So we plan our stores to be 90%, 95% and 100% in the 3-year ramp, and we were north of 90% in the fourth quarter.

Okay. And Lee, for you just on the gross margin for the year, could you maybe just decipher between product margin opportunity versus occupancy, either leverage or deleverage? And I know there's a shipping cost element on eCommerce, but any color you can give on some of those buckets one way or the other would be helpful.

Yes, I don't think we're going to guide specifically on kind of those basis points right now, but we do think it'll be up somewhat for -- in total for the year.

Okay. We do expect merchandise margins to expand.

Okay, okay, got it. Ed, for you, just on the eCommerce versus physical store. At what point do you become agnostic in terms of where that consumer transacts from an operating margin perspective? Is that potentially as you get to the second half of the year, as you maybe lap some investments in the first quarter? Just sort of where is that inflection where it doesn't make any difference, the operating margins are pretty, pretty similar one way or the other?

Well, actually, I don't think we get there this year, but we are very agnostic as to where they shop. We just want to make sure they shop with us, whether it be in the store or online. But the store right now is still a bit more profitable than the eCommerce business, and we expect that to continue throughout the year as we continue to heavily market this because of the new site. With a new site, you've got to treat it with some tender loving care, and we've got some investments that we're going to make there from a marketing standpoint, infrastructure to make sure that we do that.

Okay, 2 final things real quick here. Is lucy -- because I know you sell lucy in your stores, is lucy -- because I think VF is winding down the lucy brand. Is that one of the brands that exits your business and is sort of replaced by something else, whether it's another brand or CALIA, for example?

Well, this is the -- it would be safe to make that assumption.

Okay. And then finally, just on the market share opportunity. Once you get into the third and fourth quarter, I know you answered this a little bit earlier, but just your confidence level to be able to get same-store sales growth out of the DICK'S concept as you go into the back half of the year even though you're anniversary-ing comparisons. Just your level of confidence you are able to do that, maybe you can talk a little bit more about that, because like is there still this notion that once you get into second quarter, it's just sort of -- it's all gone. Which is -- I don't believe is true, but I'm just curious your response to that.

We don't think it's gone either. We think there's still opportunities. We've got -- as I said, the data that we were mining in the third and fourth quarter, we're much better at it going forward. We think that there's still more market share to get. And as we said, we think there's still more consolidation to happen in this industry, that the consolidation is not done.

The next question will be from Patrick McKeever of MKM Partners.

Okay. A question on just performance of your mall-based stores versus the off-mall stores. Wondering if there's any meaningful difference there in terms -- especially as it relates to store traffic, which I think you said was up 2.9% for the DICK'S stores.

Yes, not a lot of difference. We're a destination retailer. We're not really -- we don't need the mall traffic to drive our business. We're a destination. We actually help the mall traffic. So there's no real difference.

And what -- I mean, as you look forward, I know a good number of the stores that you're opening in 2017 will be conversions of former TSA stores or Golfsmith stores, but what would -- how would the -- as it relates to new stores, how would the mix be, mall versus non-mall or off-mall stores? André Hawaux: The bulk -- this is Andre. The bulk of the TSA conversions really, they were not very mall-based. So many of them are in power centers or standalone locations. So the bulk of this will largely be -- in the first 2 quarters will be -- the bulk of them will be conversions and many of them are freestanding or, as I said, power center. There are a few mall-based stores that we're opening in some other markets in the first and second quarter, but it tilts mostly to power centers.

And then just a last question from me. On -- just on the earnings guidance. I mean, it sounds like a lot of the difference, I guess, between Street expectations and guidance is in planned investment spending, including more spending on eCommerce. Is there -- and I think you said gross margin up for the year and looking for stronger merchandise margins, but I'm also looking -- right now, I'm looking at the MC Sports website, and they're doing a going-out-of-business sale. I mean, it's obviously not a huge company, but it's $110 million in inventory that they're talking about has to be sold. So my question is, in gross margin, are you anticipating any negative impact from competitor liquidation sales?

Not MC.

Just too small.

Yes, too small. No, nothing there.

And ladies and gentlemen, this will conclude our question-and-answer session. I would like to hand the conference back over to Ed Stack for his closing remarks.

I'd like to thank everyone for joining us on our fourth quarter earnings call, and we look forward to seeing everyone when we report the first quarter. Thank you very much.

Thank you, sir. Ladies and gentlemen, the conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines.