But just so I understand it a little better, an affiliate influencer, if – did they come with leads for businesses or is that generated by kind of your managers or how does that work?
Bill O’Dowd: Sure. Yes, absolutely. So typically, what separates us, and I think a misperception in the market I'll explain what it is and first to hopefully explain what it is, right? I think even people that understand influencer marketing well, often don't realize that when the digital department brings insert here Crocs to insert one of our top influencers to do a campaign and maybe that influencer is going to get paid, let's say, $100,000 to post Crocs products or talk about Crocs products or whatever the campaign would consist of either on Instagram on TikTok, on YouTube, whatever it might be for that money, that we bring the deal together to the talent, and we get paid a commission on what the talent earns and typically 20%. So in that case, we get 20% of $100,000. If the influencer were to link to for their followers to be able to purchase Crocs shoes, typically, many brands will offer commission to that influencer. That service of managing the links and knowing where to link to either directly to the brand or most often through influencer sites like a ShopMy or LTK that service, which takes a lot of back-end support and also coordinating where to link to because it's not a brand direct, then you want to get – you want to link to the affiliate platform that's going to pay you the highest commission. One platform may be paying you 20% of the sale and another platform may be paying you 10% of the sale. You want to link to the one that pays you more, right? That service is called affiliate marketing. And we – similar to the core service, we take 20% of whatever the creator makes on those links. Of course, that's only if people buy the product through those links. So some influencers are very strong at both brand campaigns and in what's called converting into affiliate sales that they do affiliate links. But the overwhelming majority of influencers do not do affiliate links. And some of our biggest influencers, our highest earners don't do it, they will, and with us offering the service, they could turn out to be high earners. But it’s no joke to people that have followers that will buy what they’re posting or be curious about what they’re posting and click on it and go through and buy a product. They can make hundreds of thousands of dollars a month. We have one on roster currently that does that. So it’s a business we can grow. So – but many people think that you just do both at the same time, but that’s just not true. And the overwhelming majority of influencers don’t do affiliate.