Earnings Labs

Dollar Tree, Inc. (DLTR)

Q1 2016 Earnings Call· Thu, May 21, 2015

$97.86

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Transcript

Operator

Operator

Good day, everyone, and welcome to the Dollar Tree's First Quarter Earnings Conference Call. Today's conference is being recorded. And at this time, I would like to turn the conference over to Vice President of Investor Relations, Randy Guiler. Please go ahead, sir.

Randy Guiler

Operator

Thank you, Amy. Good morning, and welcome to our call to discuss Dollar Tree's performance for the first quarter of fiscal 2015. Our call will be led by CEO, Bob Sasser, who will share insights on our business performance and initiatives; Kevin Wampler, our CFO, will provide a more detailed review of the first quarter financial performance and will share our outlook. I would like to remind everyone that various remarks that we will make about future expectations, plans and prospects for the company constitute forward-looking statements for the purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Results may differ materially from those indicated by these forward-looking statements as a result of various factors. These factors are included in our press release, most recent 8-K, 10-Q and 10-K, which are all on file with the SEC. We have no obligation to update our forward-looking statements, and you should not expect us to do so. Unless otherwise noted, all margin, net income and earnings comparisons presented today do exclude the impact of the Family Dollar acquisition-related costs for the first quarter. Acquisition-related costs are included in the adjustments column of the consolidated income statement in today's earnings release. Following our prepared remarks, we will open the call to your questions. [Operator Instructions] I will now turn the call over to Bob Sasser, Dollar Tree's Chief Executive Officer.

Bob Sasser

Analyst

Thank you, Randy, and good morning, everyone. This morning, we announced results for the first quarter of fiscal 2015. Same-store sales on a constant currency basis increased 3.4% in the quarter, driven by both increased traffic and increased average ticket. Adjusted for the impact of Canadian currency fluctuations, the same-store sales increase was 3.1%. Total sales grew 8.8% to $2.18 billion. Operating income increased by $11.3 million or 4.9%, and operating margin for the quarter was 11.2% compared to 11.6% from the prior year's first quarter. Net income increased 5.8% to $146.3 million, and adjusted earnings per diluted share increased 6% to $0.71 compared with first quarter 2014 earnings of $0.67 per diluted share. First quarter results continue to validate the relevance of Dollar Tree. Customers are shopping with us more often. We're attracting new customers every day. And when the customers are in the store, they're buying more. Comp sales for the quarter grew as a result of increases in both traffic and average ticket. This was a unique quarter with several external factors impacting Dollar Tree and other retailers. In particular, a calendar shift with Easter falling 2 weeks earlier this year, we estimate the impact of the holiday calendar shift was a negative $8 million to sales. And additionally, the recent West Coast port slowdown increased in severity. It lasted longer than expected, and it negatively impacted our earnings as higher-margin import merchandise was delayed in getting to the stores. This resulted in lost high-margin sales in the first quarter, incremental transportation and delivery cost per shipments that had to be diverted to alternate facilities and increased labor costs as stores managed uncertain product flow and delivery schedules. The good news is that we are reasonably caught up in the DCs, the merchandise flow of our imports…

Kevin Wampler

Analyst

Thank you, Bob. As Bob mentioned, our adjusted first quarter earnings increased 6% to $0.71 per diluted share. Once again, we are pleased with another quarter of strong same-store sales. Our constant currency 3.4% comp sales performance was composed of a 2.1% increase in traffic and a 1.3% increase in average ticket. Geographically, our sales performance was nicely balanced across the zones, with the exception of the Western zone as they experienced the majority of the port disruption impact. However, despite experiencing delayed shipments, our Western zone still produced slightly positive same-store sales. Starting with gross profit, our gross profit margin was 34.4% during the first quarter compared with 34.8% in the prior year's first quarter. The year-over-year decline was primarily attributable to the following factors: freight costs as a percentage of sales increased as domestic trucking rates were higher. The increase was partially offset by lower diesel costs. Additionally, we incurred added freight costs by rerouting some imports to alternate ports. Secondly, we incurred an approximate 10 basis point unfavorable impact related to the $2 million noncash charge for the change in the inventory accounting method for our Canadian operations to conform Canada's policy to our U.S. policy. This charge was expected and disclosed in the guidance provided in February for the first quarter. Shrink results for the quarter also negatively impacted our margin results. Excluding acquisition-related costs, SG&A expenses were 23.2% of sales for the quarter, flat as a percent of sales compared to the first quarter last year. Payroll-related expenses increased 10 basis points for the quarter as store bonuses increased based on the company's sales performance, and insurance costs related to health care claims increased. These were partially offset by reduced store payroll due to improved productivity. Depreciation expense decreased by approximately 10 basis points as…

Bob Sasser

Analyst

Thanks, Kevin. Before going to Q&A, I know that you all want to hear the latest news on our acquisition of Family Dollar. I hope you have seen the press release. In addition, I will tell you that the strategic rationale for the deal is more compelling than ever. We know much more now than we did 12 months ago and are even more enthusiastic about the long-term transformative nature of this transaction for Dollar Tree. I know you are aware this is an extremely large and complex transaction involving more than 13,000 retail store locations. It is the largest of any previous retail merger. Needless to say, this process has taken longer than any of us anticipated. We're continuing to work very hard to close the transaction as soon as possible, and our current expectation is that we can have this transaction completed in early July. Throughout this lengthy process, we have continued with our integration planning. Our integration teams have developed detailed strategies, objectives and tasks with assigned milestones for achieving these tasks. We have great confidence in our opportunity and ability to achieve at least $300 million in annual run rate synergies by the end of year 3. These synergies will be achieved through a combination of both direct and indirect sourcing, banner optimization, also called rebannering, logistics and overhead. Our priority areas of focus will be on the customer, evolving the merchandise assortment to increase value and better meet their needs. The customer experience in the stores. We want to create a more exciting, inviting and customer-friendly environment. To do that, we're going to have to lower the field turnover. We're going to have to support store initiatives and develop a more performance-based culture throughout the company. And of course, we want to and are going…

Operator

Operator

[Operator Instructions] First, we'll go to Stephen Grambling with Goldman Sachs.

Stephen Grambling

Analyst

I appreciate all the color on the port, but is there any way to quantify the impact more specifically on comps and margins or even relative to the Easter shift?

Bob Sasser

Analyst

The -- it's hard to quantify the exact impact. We've looked at it 7 different ways, and there's always this and that and the other. But the evidence is there that our West Coast stores underperformed. We did -- we scrambled all quarter, really starting last year but got a little more severe in first quarter. We did all the things that we were able to do as far as shipping merchandise earlier to get it into the stores earlier. We used alternate ports. We used different modes of transportation once we got into those ports to get it to the right place, and we just scrambled all quarter. The effect was we actually had our Easter product in and our Valentines product in, but it was all the other things, all the basics that we import, the housewares and all the textiles and all those apparel items for the upcoming summer season and all those things that were slow in getting in. And then, of course, once they hit the coast, as you know, they were just anchored out there, lots of ships anchored with lots of containers. They continued to unload, but it was slower. And all the freight that was coming into those West Coast ports starting backing up, which made it even more complex. We were negatively impacted in multiple ways. First of all, top line sales, especially in the West Coast stores, and it was the higher-margin product that was delayed, it was our imports. So top line sales were impacted, margin was impacted. Freight, we spent more money on transportation and we had more costs as product was rerouted to alternate ports. And then, of course, the disruption in the stores as the store teams had planned to set whatever product or whatever promotion. It was just -- it always came but it was late. And the timing was off, which made our stores really work a lot harder. There was more uncertainty in unloading the product when the product was coming in and getting it on the shelves. So all of that together, it's just really hard to put your finger around it. I will tell you that we finished. We still, with the disruption, we still hit the midpoint of our range of guidance on sales and earnings. If not for the port disruption, it would have been better.

Stephen Grambling

Analyst

And so, I guess, as we look forward as a related follow-up, did the port disruptions actually open up some opportunities for some excess product that you could potentially buy and some of these better values and position you better as you look forward? And we'd already seen some of these in the stores, so I guess the question also is, how many more opportunities are there to expand those better value products across the chain?

Bob Sasser

Analyst

That's a good point. I mean, we work -- we look at that all the time. We work on it every day. We have part of our organization focused on just that opportunity all the time, taking advantage of product that is maybe a little late or could be for all the reasons the product may be distressed and we could buy it even cheaper and offer greater values to our customers. So that opportunity is there. We intended to continue to take advantage of that. But most importantly, for the most part, this port issue is behind us. And as we entered second quarter, it's early in second quarter, we were able to set our Mother's Day product. We had really, really nice Mother's Day sell-through sale and a nice performance in our stores for our Mother's Day product. We're seeing new product on the shelves. When our customers come in now, they're seeing all the things that we expected them to see, that we wanted them to see, and they're reacting pretty well to it. So we're pleased to be past the -- best news about the port slowdown is we're pretty much past it.

Operator

Operator

And next, we'll hear from Meredith Adler, Barclays.

Sean Kras

Analyst

Sean Kras on for Meredith. Just wondering if you guys are seeing any changes in the competitive environment. And some competitors are adding store labor. Wondering if this is something that maybe you're considering for some stores.

Bob Sasser

Analyst

Well, 2 questions. First of all, I'll just jump in there, but competition is always there. Retail is extremely competitive, always have been. We compete with a very wide variety of retailers. I really can't tell you that I'm seeing anything extra special. It seems like it's always been competitive to me. Our focus continues, it's always been and will continue to be on our business first and foremost, what can we do better to serve our customers? We shop other retailers. We watch what they're doing. We strive to be proactive and not reactionary to what others are doing. That said, we're not seeing -- I don't see any significant changes in the overall competitive landscape. It's always been very competitive. As to the -- I think you talked about the minimum wage and the hourly rates. We watch the industry trends carefully, and of course, we're compliant with all the state and federal regulations. Those are changing. We're watching that. We're responding appropriately to those. Our goal is to pay a competitive wage by market in order to fill our workforce needs based on the prevailing rates. We've made no plans for a sweeping change to our minimum wage rates. As always, we'll work very hard to be competitive along that rate, while working to offset cost increases in general through increased sales and productivity initiatives.

Sean Kras

Analyst

And just to clarify, just it seems like you're not contemplating actually adding more incremental labor to stores, but obviously you have thoughts on actual wages themselves. But just no anticipated changes in actual amount of labor is what you're saying.

Bob Sasser

Analyst

Probably not in the way you're thinking. We've always ramped our store labor to the sales. So when you say aren't planning to add any more labor to stores, we're planning to increase sales so that increased sales will continue to manage our labor and our payroll to match those sales -- that sales component. But we have no initiative like we've seen maybe in some other retailers to just ramp up, carte blanche, across the board.

Operator

Operator

Next, we'll hear from Scot Ciccarelli, RBC Capital Markets.

Scot Ciccarelli

Analyst

Can you give us an idea of how big your Western division is and maybe the magnitude of performance that, that experience versus maybe the other divisions?

Bob Sasser

Analyst

I can give you the first part of the question. If you look at just the West Coast DCs and the stores serviced out of there, it's about 30%. And it changes throughout the season, month-over-month, quarter-over-quarter. But just for the most part, around 30%. If you add in the Texas distribution -- Oklahoma distribution center, it goes up to 38% to 40%, something like that, as a percentage of our product, of imports that are coming through. I think that's what you're -- I believe that's what you were trying to get at.

Scot Ciccarelli

Analyst

Yes. Absolutely, Bob. And was the Texas DC also impacted?

Bob Sasser

Analyst

Absolutely. A matter of fact, it may have been the most highly impacted because once we got it unloaded, the snarl unloaded and got possession of the goods, the Texas DC product then has to go on rail. And by the way, lots of people were trying to do the same thing and then there was a shortage of railcars and it was the usual debacle that it created when everybody's looking for the same commodity at the same time. So frankly, the Texas DC has been the last one to recover, I guess, from the snarl that we had from the West Coast port strike.

Scot Ciccarelli

Analyst

Got you. So in other words, 40% of your sales -- as much as 40% of your sales were kind of impacted by this port strike, as well as the mix of product. That's helpful. And when did inventory flows start to normalize?

Bob Sasser

Analyst

It was actually, just to clarify, 40% of -- are imports that come in through the West Coast and Oklahoma. So the imports are maybe 40% of our sales. So 40% of 40% of our merchandise for that period of time was disrupted, slowed down and entangled. When did it mitigate? Just recently, I would say, end of April, 1st of May did we start thinking that it's just mopping up the -- around the edges as far as getting the product into the stores. So really just recently.

Operator

Operator

Next, we'll go to Dan Wewer, Raymond James.

Daniel Wewer

Analyst

I just want to change the focus to margin trends. And if you could talk about 2 of their pressure points of, one, the higher freight costs. Is that a longer-term issue with driver wages that will persist for the next couple of years? And then also, surprised that shrinkage rate is higher given that the inventory per square foot is actually reduced year-over-year. I would think that would create fewer opportunities for shrink.

Kevin Wampler

Analyst

Yes, Dan. This is Kevin. In regards to the first part of your question, the freight costs, we do expect freight cost to be a headwind as we go through the year. And it's not only the driver piece of it, but it's also the fact that as we went through the economic down cycle, there are many less firms out there today, trucking firms, and so the competition has gotten less in some respects. And I think the trucking industry has taken a different view of understanding the lane. Certain lanes need to be profitable. And so they've relooked at their models to make sure that it made sense and so there's been pressure on an overall basis. So we started seeing that in the second half of last year and a lot of that was driver related, but some of it was again just the firms themselves. And so we, again, we expect to see that throughout the year. And it is built into our guidance. As far as it relates to shrink, it has been a little bit tougher start of the year for shrink than we had anticipated. The loss prevention team and the stores are very focused on it, as always. Anything that we always view, the things that we focus on, we can make changes to and affect. And so that's our focus right now. But -- and I wouldn't disagree with your concept of the fact that less inventory should make it a little easier to protect it. So it's a little bit of a trend that we didn't anticipate, but we're very focused on getting it corrected going forward.

Daniel Wewer

Analyst

Okay. And just as a follow-up on the closing of the Family Dollar transaction, I guess, it was the third or fourth instance now where the closing has been delayed. Is it solely finding buyers for the divested stores that meet the FTC approval? Is that the only hangup? Or are there some other topics with the acquisition that's creating the delays?

Bob Sasser

Analyst

Dan, look, we're as anxious to get this thing done as you can imagine. It's not what you said. It's more of the -- just a large and complex transaction involving more than 13,000 stores. The largest -- in fact, I believe it's the largest retail merger in the United States ever. So it's large. It's complex. We're making progress. We'll continue to provide updates in a public fashion as we're able to do so. What we gave you this morning is where we are now. We have clarity. It's 330 Family Dollar stores that we will be divesting, representing about $45.5 million of operating income. The company intends to reach an agreement with the divestiture buyer in the coming days and secure the FTC clearance thereafter. And we intend to close the proposed merger in early 2015. I know you'll understand that this is all -- everything around this is subject to confidentiality. We could close. It's possible that we could close in late June, but -- early July, it's what we are saying, is more likely. We'll continue to provide updates in a public fashion as we're able to.

Operator

Operator

Next, we'll hear from Laura Champine, Cantor Fitzgerald.

Laura Champine

Analyst

But can you talk about, once this merger does close, where do you think the revenue synergy opportunities would be, if any? Or if I should be asking this differently, what do you think is the potential for cannibalization when Family Dollar and Dollar Tree combine?

Bob Sasser

Analyst

Oh, gosh, one of the really exciting things about this combination is that it is complementary. We are side-by-side now as a matter of fact in many places and many cases. We aspire to different customers and we aspire to different real estate, but we're both large companies and there are instances now where we have Family Dollars and others, in most cases, frankly, within a few miles of us. When we open a new store, it is my understanding and what I believe is it doesn't really impact the Family Dollar business. When Family Dollar opens a new store near us, I can tell you it does not materially impact our Dollar Tree business. We exist very well together as far as serving different customer needs, different products and for different reasons. So we're complementary in real estate. We're complementary in customers. We aspire to more the suburban customer, although we have some of all -- we aspire to the suburban customer. The Family Dollar model aspires to that urban lower income customer and a rural customer. So these 2 companies just fit incredibly well together as the opportunity is there to grow both banners, to put the right store in front of the right customer. We have tremendous room for growth at Dollar Tree. We've got over 5,000 stores now. We have for years been saying that we could have 7,000 Dollar Tree stores. It's probably more than that. We just need to remodel it. And on the Family Dollar side, I only know what I've read and what you've read, but they have over 8,000 stores and they've said in their public comments that they could have 12,000. So we believe that, that is still there to be done. We believe that through the combination, we can leverage the size and scale of our buying power. We know that there are synergies and cost of goods sold as we combine these companies. We know there are many back-office synergies and savings that we can have. We know that there's huge opportunity. Combined, we have billions of dollars of spend on indirect product, things that we buy not for resale. So with that size of an opportunity together, we expect that we will get better cost, more efficiencies and improve the overall business of both companies. So it's just a huge opportunity. It's transformational. This is the one opportunity where you put the 2 together, 1 plus 1 does equal 2-point-something. One does not take away from the other, from the customer's point of view.

Laura Champine

Analyst

And Bob, if I can have a follow-on, so are there items, strong items that Dollar Tree sells in that everything for $1 world view that you can add to Family Dollar stores that should actually drive better results in sales per square foot for Family Dollar stores?

Bob Sasser

Analyst

Well, there's certainly things that we carry in our Dollar Tree stores that could be added. The way we're looking at this though is we're looking at the floor plan first and we're looking at the productivity, both sales and margin productivity by department. So you start at the higher level and you look at where your most productive departments are, then we drill down to the categories and we're doing the same thing. Now we're doing this through a clean room now. So I don't have access, direct access, to all the details of cost of things, but we have, through our clean room we, can get the information. We can get enough feedback to know that what we're thinking is right or directionally right. But it's first about the floor plan. What do you want to show the customer? Where is the opportunity to serve the customer better? By expanding this category, can we improve sales per foot and margin per foot in our Family Dollar Stores? Then the real power of this is the combination of the 2 companies, the buying power of each. So even if we don't sell the same item, we're dealing with the same categories. In Dollar Tree, we have the same departments. We have the same vendor base. We deal with the same vendors. It's just that we buy different items in many cases. So leveraging these common vendor relationships with a larger size and larger scale, we believe can be more productive and more efficient for the vendor base and that should turn into better prices for the combined Family Dollar, Dollar Tree. We already know we've been doing a lot of work. We already know there are huge synergies in exact items on both sale sell that we can get lower costs on. One of us has a lower cost than the other now, so we know what that is. And then there's the similar items where it's not exactly the same item, but it's a similar item. It may be 4-packet Dollar Tree, it might be an 8-packet Family Dollar, but it's the same item with a different put-up and the same vendor. The idea of going out to bid or working with those vendors to get the best price for the total company is a powerful synergy that we have and one that we intend to begin leveraging on day 1.

Operator

Operator

Moving on to Michael Lasser, UBS.

Michael Lasser

Analyst

I know this has been asked a few different ways, but maybe you could just tell us what you think the quantitative impact both to your sales and to your margin from the West Coast port slowdown. I think you multiply 16% of your import sales times, assuming it's a couple of hundred basis points lower in those categories in those stores, that would be a 30 to 40 basis point overall impact to your sales. Is that in the right ballpark?

Bob Sasser

Analyst

I would tell you, it's anecdotal. This is not the math that you just did, but anecdotally, I think it was more than what you just said. Now it's different by DC. It's different by market. It's different and -- by the way, you had the impact that when we knew that there was going to be a problem, we started shifting things and we started changing the playing field so that it just became hard to quantify exactly. I'd love to do that for you. We attempted to do it. And at the end of the day, we said, well, there's really a lot of judgment here and what sales trend were these stores on before and what sales trend were they then, and what sales trend are they now, how much of those are external factors, how much are created by the port strike. And it's just complex. So we chose to not quantify it. I will tell you we hit the midpoint of our guidance on sales and earnings without the West Coast port strike. It would have been better than that on both lines. Your math is one way of doing it. I would think that it would actually be, in my opinion, more of an impact than what you just penciled out.

Michael Lasser

Analyst

And on the margin side, it's going to impact both the cost of goods and SG&A?

Bob Sasser

Analyst

Cost of goods and transportation and SG&A in those stores. If you can imagine, you are ready to set and we're planning to set a certain promotion throughout the store and some of that product then is not going to be available for 2 weeks more, let's say. So scrambling to set something else in those locations by those stores, that's more cost. And then when the goods comes in 2 weeks later, you got to change those displays, take that product off, put on what was supposed to be there, put that part -- so it just affects the whole supply chain when things get off to that magnitude. It is always something late and it's always something early. We deal with that it's retail and we deal with that all the time, and we deal with it very well all the time. This was unusual though. This was major ports in the country just really slowed down and snarled up, not only our freight but everybody else's, which put pressure on the whole supply chain then. I said then there was a shortage of railcars and delays because of that, getting the product into the right place, just managing all that became as much as any. So it affected our sales. It affected our margin because it was a high-margin product. It affected our SG&A because we spent more in transportation and we spent more in stores to accommodate these snarls.

Michael Lasser

Analyst

And I know these are more shorter-term oriented questions but I think it's important. My last one is you mentioned that you've been pleased with what you've seen in May so far, so presumably you're not going to be pleased with something that is slower than what you experienced all in, in the first quarter. Is that fair?

Bob Sasser

Analyst

Let me just say this. I mean, we've given your guidance now for second quarter and for the year. Basically, other than changing for the actual first quarter results, the rest of the year forecast is all but the same. There's, I think, share count changes and things like that, but -- tax rate changes maybe. But basically, the guidance remains the same that we gave you originally for the rest of the year. So I will tell you that it's early on in the first quarter. So it's hard to declare victory right now. But we feel like we started off where we needed to start. We had a good Mother's Day. We were pleased with our Mother's Day sales. We had good response from our customers and the new merchandise as they saw it hitting the counter. Some of the summer merchandise in the West that finally got on to the counter, the customers are loving it. So they're seeing new product that always creates good sales trends.

Operator

Operator

And at this time, we have time for a couple more questions. Next, we'll hear from Charles Grom with Sterne Agee.

Charles Grom

Analyst

Just to follow up on the last question, Bob, is it safe to say that those stores on the West Coast are trending closer to the company average at this point in time?

Bob Sasser

Analyst

I don't break it out that close, I can't. But I will tell you that the new merchandise is having an impact, and everything is improving on the West Coast and also in the Oklahoma, Texas stores that were serviced from the West Coast port.

Charles Grom

Analyst

Great. And then just a 2-part question on the Family Dollar side. Just wondering if you could give us some quantification of how many stores you think you could look to rebanner, which obviously could be a big opportunity. And then from a sales per square foot perspective, clearly, Family Dollar's lagged Dollar General by a wide margin for 5 to 7 years now and wondering if you could opine on why you think that gap exists and how quickly do you think you can raise that sales per square foot level over the next 3 years.

Bob Sasser

Analyst

Well, starting with the rebannering opportunity, I'll tell you that it's one of the ones that has probably one of the biggest opportunities we have. I've not quantified the exact number of stores for anyone because it's still changing. But I have said there are hundreds of opportunities to improve the productivity through our rebanner strategy. Again, we see this as one of the largest opportunities as we get the right banner in front of the right customers, the appropriate customers for that banner. It's an opportunity also to take a less productive story and quickly improve the productivity. The process is going to go something like this. Upon completion of the transaction, we're planning to quickly rebanner a small group of test stores to verify that our analysis is correct and that our procedures are efficient and that we are touching the right things in the right order. We're going to closely track that, analyze it, and if necessary, modify processes at that time for, again, efficiency and then proceed to rebanner additional stores in waves. All of our initial rebanners are going to be Family Dollars to Dollar Trees. Once we close and we have complete access to the Family Dollar real estate information and their predictive model, we'll run the same process on Dollar Tree stores to determine if some of them would be more productive as Family Dollar stores and my point of view is that there will be some that should go the other way. But ultimately, our strategy will be to have the banner in each market that best serves the customer of that market and provides the greatest return on investment. Second part of that question was sales per square foot, Family Dollar versus the lagging of sales in square foot. Well, look,…

Operator

Operator

And next, we'll hear from Paul Trussell, Deutsche Bank.

Paul Trussell

Analyst

Just following up on Chuck's question around rebannering. Where does the Deal$ format fit into your thought process? And also, if you can kind of give us some color on how those multi-price point stores performed this quarter. Also, as you think about your Canada operations, is Family Dollar an opportunity for rebannering or opening up stores in that market? And also, when it comes to your store growth going forward, obviously, 7% year-over-year square footage growth for the Dollar Tree banner, how should we think about the growth potential for the combined entity?

Bob Sasser

Analyst

You've exceeded my ability to remember all those questions, but let me start with a few that I can remember, Paul. They're all good questions. Deal$, we have great excitement around our Deal$ brand. We built it from the beginning. Organically, we bought a company called Deal$ from SUPERVALU, which was mostly a single price point company and we've transformed it into a multi-price point banner that sells -- we've lifted the restriction of the price point to sell more product and more assortment and serve more customers. We like where we are with that at Deal$. Everything is not $1, but everything is a value. The mix in a Deal$ store is a little -- is not exactly like a Family Dollar Store, it's a little more discretionary product, whereas Family Dollar is 70-plus percent consumer products, Deal$ is more like 60% consumer products. So it's more of a 60/40 split. We think the Deal$ brand has made some inroads into the suburban markets with the multi-price point strategy, and we think the acquisition and the merger of Family Dollar will just only help that. Now down the line, I can't tell you that Deal$, a location here or there, there's 200-plus Deal$ stores, I can't tell you that location here or there might not change to any of the others, but that's not contemplated at this point in time. It's -- my goal is to continue to build the Deal$ brand at this point. Family Dollar in Canada, I think Family Dollar would be terrific in Canada. I think the Canadian market would respond very well to another, a value -- a multi-price point value retailer like Family Dollar. So down the line, over the course of the future, at some point, we will consider aiming that. Right now, as I know you know this, we are focused, we are laser-focused on closing this deal and integration. And we need to get the companies integrated. We need to get the infrastructure reallocated. We need to get the merchandise mix reassorted. We need to get the customers reengaged. We need to do a lot of things with the integration. So anything that we would do with Family Dollar in Canada would come more than 3 years out probably, sometime off into the future. We're going to stay focused on integration and the combination as long as we need to.

Randy Guiler

Operator

7% growth.

Bob Sasser

Analyst

7% growth, I'm not sure what your question was there but...

Paul Trussell

Analyst

Just commenting on the square footage growth of the combined entity. Will you be open -- you said you will initially convert or rebanner some Family Dollars into Dollar Tree as a test. Will you continue the store opening plan that Family Dollar has initially outlined?

Bob Sasser

Analyst

We will continue to open up new Family Dollar stores. It will be -- I think they've already pulled back from their original plan. I'm not really sure on that. Basically, you got to ask them on that right now, we don't own the company, but I believe they pulled back on where they were at their high store openings for sure. They've reduced their new store opening not because there's not plenty of room for them but because as they looked at their business, they weren't happy, as we wouldn't be happy, with the productivity of those new stores and they were pulling back as they were reviewing their strategy again, changing to everyday low price, reassorting the stores to a large degree. So 2 questions there, one is, I'll try to answer it, for the near term, I believe the Family Dollar brand, we will continue to open new stores but it will be at a reduced rate would be our plan for the near term. For the long term, there are huge opportunities for growth in the Family Dollar brand, and again, I believe the management team there has set the potential for 12,000 Family Dollar stores in the U.S. and I think that's probably right. Alongside growing our Dollar Tree brand, we have not changed our Dollar Tree growth or square footage or square footage growth strategy. Now we will have to take a look at how many stores can you rebanner and how many stores can you open and how many stores should you open at one time. As always, we will do this very methodically and very thoughtfully, and we will do it as efficiently as possible. We're driven more by doing it right than by the numbers, but anecdotally, I'm not looking to pull back the growth on Dollar Tree.

Paul Trussell

Analyst

And just lastly, a quick P&L question for Kevin. As we look to the second quarter going forward, there was a negative impact from the opening of the Windsor DC, I believe, in 2Q last year. How should we think about gross margins as you lap that? Should there be a favorable bounce here in this upcoming period? And what comp do you need to produce SG&A leverage in the next quarter and the second half?

Kevin Wampler

Analyst

As it relates to the Windsor DC, we actually opened that in June of 2013, so it's been open almost 2 years now. So again, it does -- we did take a hit back at that point in time and felt that for the better part of a year. That DC continues to become more efficient as we continue to add stores to it. It opened up, obviously, with less than a full load of what its capacity would be and it's ramped up over time and it probably has a little bit more capacity left. So again, we're always looking to get more efficiency out of our distribution centers, but don't necessarily -- I don't feel like there's a large benefit coming in the second quarter because of that. And then as far as the second part of your question, Paul, related to what comp does it take to leverage SG&A, I mean, I think historically we have said a 2% to 3% comp will typically get us some leverage, a little leverage. It did not this quarter. I think if you go back a year ago in Q1, we had a 2% comp and we have 40 basis points of leverage in SG&A. So as I've stated before, it ebbs and flows depending on what's going on in the business and what kind of initiatives we may or may not be driving through the company. So -- but I still think that roughly 3% comp is -- 2% to 3% comp is a reasonable range to think about as far as leveraging SG&A.

Operator

Operator

And our final question comes from Dan Binder, Jefferies.

Daniel Binder

Analyst

I just had a question as it pertains to the integration process. If I think back to your Canadian acquisition, as I recall, there was a little bit of bumpiness early on in the integration. I'm just curious if you can refresh our memories on what those issues were, what your learnings were and how you can apply that to the Family Dollar integration.

Bob Sasser

Analyst

Well, fair question. I will tell you that it was a much smaller acquisition, but it was a total -- it was a whole new country and it wasn't the 51st state. Canada is clearly a different country, regulatory requirements, culturally, language, believe it or not, duplicate labels or languages on your labels. There's a lot of intricacies in entering Canada. I thought we handled most of them fairly well. The big challenge that we've had in Canada, in my opinion, is, first of all, even though people you would think would be aware of the brand is we had no brand density. So we've rebannered all those -- rebranded all those stores early on to Dollar Tree Canada from Dollar Giant because we didn't think Dollar Giant had any brand equity either. We built more stores. And as we're getting more market density, we are building brand awareness and we're seeing some of the improvement now. So that's one of the things. Secondly, we had to build a brand-new management team and Canadian merchants and get that in place. So as always, the devil is in the details and most of the time, it's people, people, culture. Family Dollar is not a different country, but it's a different -- a little different culture. It's a different concept, and we have to be very -- we have to work together very well. It's one of the learnings that I would say on any acquisition we've ever done, it really comes down to the people and the culture and the motivation. To that, having said that, I really have great admiration for the Family Dollar organization. What they do, they do some things much better than we do, and we see that and we are happy to join in on the…

Daniel Binder

Analyst

And then just as a follow-up, I was curious, you talked a lot about operational improvement. How do you feel about price reinvestment? Just trying to reconcile your earlier comments about benign pricing environment yet their results have been still a little bit soft. Do you think there's a need for further price investment to get those sales per square foot up?

Bob Sasser

Analyst

I don't think it's as simple as that. I think it's a little bit of that, it's a little bit of this, but it's more about the merchandise assortment. There are many ways to bring value to a customer, especially a low-income customer. What they -- what a low-income customer needs may be not the same as someone with a higher-income level. And what I mean by that is as we go through the assortments, there's price competitiveness. We would intend to be competitive in the market on all the name brands, on all the same items. That's sort of cost of poker. If you're going to be in this business, you have to be competitive on the name brands and the same items. I think there's an opportunity for product development. They have some pretty good private labels already. I think there's probably more room for that in rationalizing the assortment so that every item has a place, every item has a mission. What's the value statement in the category? And is it good, better, best? Is it private label versus name brand? Is it twice as much for the same price or is it the same amount for half the price? I think more attention to opening price points. A customer that has limited income may want that biggest package of the name brand but they -- and it may be very competitive. You can buy it for the same price anywhere, but you may just not have that much money in your pocket. So you may also have to have an option for that customer that says it may not be the name brand but it's a big jug of whatever and it really works and we stand behind the quality and all that goes with that.…

Operator

Operator

That does conclude our question-and-answer session. I'd like to turn it back over to Mr. Guiler for any additional or closing remarks.

Randy Guiler

Operator

Thank you, Amy. Thank you for joining us on today's call and for your continued interest in Dollar Tree. We look forward to providing an update on our next earnings call currently scheduled for Thursday, August 20.

Operator

Operator

And thank you. That does conclude today's presentation. Thank you for your participation.