Earnings Labs

Dollar Tree, Inc. (DLTR)

Q4 2020 Earnings Call· Wed, Mar 4, 2020

$97.86

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Transcript

Operator

Operator

Good day, and welcome to the Dollar Tree, Inc. First -- Fourth Quarter Earnings Conference Call. Today's conference is being recorded. At this time, I would like to turn the conference over to Mr. Randy Guiler, Vice President, Investor Relations. Please go ahead, sir.

Randy Guiler

Operator

Thank you, Britney. Good morning, and welcome to our call to discuss Dollar Tree's performance for the fourth fiscal quarter and fiscal year 2019. On today's call will be CEO, Gary Philbin; Enterprise President, Mike Witynski; and CFO, Kevin Wampler. Before we begin, I would like to remind everyone that various remarks that we will make about future expectations, plans and prospects for the company constitute forward-looking statements for the purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors included in our most recent press release, most recent 8-K, 10-Q and annual report, which are on file with the SEC. We have no obligation to update our forward-looking statements, and you should not expect us to do so. In the fourth quarter, the company incurred several discrete charges as described below: a 1 -- a $313 million noncash charge for goodwill impairment; a $24.6 million reduction in tax expense for the reversal of a valuation allowance related to the company's foreign net operating loss carryforwards; an $18 million charge to the litigation reserve; and a $0.3 million acceleration in noncash deferred financing costs associated with the debt prepayments. These items are detailed in the reconciliation of non-GAAP financial measures in today's press release. Unless otherwise noted, all margin, net income and earnings comparisons presented today exclude the impact of these discrete charges from the fourth quarter and fiscal year. At the end of our prepared remarks, we will open the call to your questions. [Operator Instructions] Now I will turn the call over to Gary Philbin, Dollar Tree's Chief Executive Officer.

Gary Philbin

Analyst

Thank you, Randy. Good morning, everyone. I'm proud of our team's accomplishments in fiscal 2019, including the successful consolidation of our store support centers, the material acceleration of the family Dollar store optimization program and the initial launch of our Dollar Tree Plus! initiative. For Q4, despite the compressed holiday shopping season, with 6 fewer days between Thanksgiving, Christmas, we delivered positive same-store sales for the enterprise, while managing margins and costs effectively to deliver adjusted EPS of $1.79, near the top end of our guidance range. Fiscal 2019 was an important year for our organization as we further developed the foundation and fundamentals to grow and improve our business. Our accomplishments for 2019 include the following: first, consolidation of our store support center brought the Family Dollar and Dollar Tree teams together in 1 building. This was a major project and announced in September of 2018 and completed this past July. Our working in one space has increased the energy; benefited our culture and driven collaboration, efficiency and teamwork that will enable us to provide even better support to our stores as we move through 2020. Our store support consolidation allowed us to organize our management around the key processes within the company and flattened our organization to accomplish the speed and focus we need to have on key initiatives this year. We've made significant progress on the Family Dollar store optimization program, including closing more than 400 stores; rebannering 200 Family Dollar stores to Dollar Trees; and renovating more than 1,100 mature stores at Family Dollar into the H2 format. Third, the Dollar Tree Plus! was introduced around midyear, Mike will provide an update on the initiative, including the details of our Dollar Tree Plus! 2.0 that is being implemented into our test stores this month. Fourth, we…

Michael Witynski

Analyst

Thank you, Gary, and good morning, everyone. For the fourth quarter, enterprise same-store sales grew by 1.8% to -- enterprise sales grew by 1.8% to $6.32 billion. Our consolidated same-store sales increased 0.4%. Both of our segments, Dollar Tree and Family Dollar, were negatively impacted by the shortened holiday shopping season. We were also cycling an early release of February SNAP benefits into January a year ago. We delivered adjusted EPS of $1.79 for the quarter. Regarding the Dollar Tree segment, sales highlights for the fourth quarter include a 1.4% same-store sales growth, which represented Dollar Tree's 48th consecutive quarter of positive comps. Dollar Tree had increases in both traffic and ticket, with average ticket being slightly outpacing the traffic increase. Geographically, our strongest-performing zones were in the upper Midwest and the Northeast. Regarding the cadence of comps to the quarter, December and January were our strongest months. Dollar Tree had positive comps in both consumables and discretionary. We are pleased with the performance of our seasonal business and closeouts for both Thanksgiving and Christmas. Arts and crafts, pet supplies and snacks and beverage were also strong during the quarter. During the quarter, we added Snack Zone to 49 stores, bringing our fiscal 2019 total to 1,002 stores. This surpassed our goal of 1,000 stores for the year. We now have Snack Zones in 2,136 Dollar Tree stores. We continue to be pleased with the introduction of our Crafters Square initiative as well. Crafters Square is now in more than 650 Dollar Tree stores and consists of new expanded assortment of arts and craft supplies, all priced at $1. We plan to expand this program to many more Dollar Tree stores later this spring. The values are tremendous, and our customers are responding. Using the store locator function at dollartree.com,…

Kevin Wampler

Analyst

Thank you, Mike, and good morning. Consolidated net sales for the fourth quarter increased 1.8% to $6.32 billion, comprised of $3.52 billion at Dollar Tree and $2.8 billion at Family Dollar. Enterprise same-store sales increased 0.4%. And on a segment basis, same-store sales for Dollar Tree increased 1.4% and for Dollar -- Family Dollar decreased 0.8%. Overall, our gross profit was $1.96 billion compared to $1.91 billion in the prior year's quarter. Gross margin was 31% of sales compared to 30.8% in Q4 of 2019. Gross profit margin for the Dollar Tree segment decreased 90 basis points as a percentage of sales to 36.2% when compared to the prior year's quarter. Factors impacting the segment's gross margin performance for the quarter included merchandise costs, including freight, increased approximately 40 basis points, primarily due to the impact of List 4A tariffs, which represented approximately 65 basis points of headwind. This was partially offset by lower freight costs. Distribution costs increased approximately 25 basis points, primarily due to higher payroll costs and depreciation. Shrink increased approximately 15 basis points based on unfavorable inventory results and an increase to the accrual rate. And occupancy costs increased approximately 10 basis points based on loss of leverage from the lower comp sales. Gross profit margin for the Family Dollar segment improved 100 basis points to 24.6% during the fourth quarter. The year-over-year improvement was due to the following: markdown expense improved approximately 100 basis points as we cycled the $40 million reserve for Q4 of 2018. And merchandise costs, including freight, decreased approximately 60 basis points, driven primarily by improved initial mark-on and freight costs. These were partially offset by a higher percentage of lower-margin consumable sales. These benefits were partially offset by occupancy costs, which increased approximately 35 basis points due to higher real…

Gary Philbin

Analyst

Thanks, Kevin. Work from our teams in 2019 set the stage for us to be able to grow and improve our businesses in 2020. Our teams are able to achieve several important milestones through '19 and mitigate some of the challenges. The time, effort, resource and focus on bringing more than 500 jobs to Chesapeake, Virginia by consolidating our store support centers; the Family Dollar store optimization effort to close more than 400 stores and rebanner another 200; the doubling of H2 renovation projects from 518 to more than 1,119; all the tariff mitigation efforts regarding trade during the year; and the impact last year to our balloon and party business from the helium shortage. Here's the good news for 2020. Our management team is in one place, with our senior leadership, focusing on the priorities and initiatives to drive the business. Our management team is tapped to do the following: as always, drive our top line with exciting merchandising execution; improve on shrink; drive supply chain efficiencies, both in freight and distribution costs; improve the mix on the discretionary side of Family Dollar, creating more value; reinvent the WOW of Dollar Tree, as always, with our new drive the business opportunities that you heard Mike describe and Dollar Tree Plus! continue our tariff mitigation on each buying trip and the continued refinements to drive the H2 format this year and next. Our customers are responding to the store layout and assortment and price impact. Our teams are focused and energized and well prepared for 2020. As we start Q1, we have seen our customers at Dollar Tree respond to our first big seasonal holiday, Valentine's Day. Helium was in good supply, and certainly not the issue we had last year. We had a terrific holiday, with sales, traffic and…

Operator

Operator

Yes, sir. Thank you. [Operator Instructions] Our first question comes from Matthew Boss with JPMorgan.

Matthew Boss

Analyst

So maybe just to start off. At the Dollar Tree concept, what do you attribute if we take a step back, the roughly 100 basis points of gross margin contraction, the last 2 years? And as I break it down, what I'm trying to figure out is how much do you see as transitory or recapture opportunity? Do you feel comfortable that the consumable mix pressure is now in the rearview mirror? And I guess, to put it all together, multiyear, what do you think is the sustainable gross margin at the Dollar Tree banner versus that 35% to 36% pretty consistent historical level?

Kevin Wampler

Analyst

Sure, Matt. This is Kevin. Thank you for the question. Again, I think, obviously, moving pieces in the last couple of years. And I think, obviously, most recently, tariffs this year, obviously, have been a headwind, which, obviously, will fully cycle as we go through the year. The team continues to work to mitigate and do everything we can to provide great value to our consumer through that process. I think the other thing, if you look at our mix, our mix at Dollar Tree continues to be good. I think, obviously, there's been some things outside of the actual product cost at the end of the day. So if you look at distribution costs, you look at shrink, some items that traditionally, we've been very good at controlling, and we can be very good in the future as we go forward as well. I think those are the items that we have to work on. I think the -- but overall, the consumable and discretionary business, we feel very good about where we're at.

Gary Philbin

Analyst

Matt, Gary. I would just say this. Long term, we've always been between 35% and 36%, and that's what we're going to get back to and operate within those ranges. And I mean, you nailed it. The transitory issues have been tariff, distribution, freight, shrink. Those are all the things that I think the longer we are able to navigate around them, we'll be able to see them go away and some effort on each buying trip as if tariffs stay in place, we mitigate them. The mix, I'm pleased with. We've seen, despite the fact that we always drive traffic in that Snack Zone, our customers are really going to be excited about Crafter Square. And that's the other side of the margin equation that we've always done at Dollar Tree. So it's always a 1, 2 step with us. And I think we get back to the 35%, 36% for Dollar Tree.

Matthew Boss

Analyst

Great. And then just to switch gears to Family Dollar. So as we think about the cadence of the year, do you see comps in the positive low single digits in the first quarter? Or is it more a back-end loaded type of a trajectory this year? And what exactly is driving the elevated promotional activity to start the year at Family Dollar?

Kevin Wampler

Analyst

Yes, Matt. I think we do look for positive comps in each quarter of the year. We do look for the business to get stronger as we go. We will cycle some red tag sales from our stores that we were closing last year. So we have a little higher hurdle from that as we go. But I think that will be fine. So I think that's -- from that perspective, we would expect positive as we go through the year.

Gary Philbin

Analyst

The other piece, Matt, is we'll be building up on H2s as we go through the year as well. And regarding the promotional activity, I would just tell you, we knew there was a shortened holiday season for the Christmas season. And we just went into this year knowing that while we're going to be cycling some of the red tag event, we also really got to get after the discretionary side of our business at Family Dollar. And tax time last year, I think we just had an opportunity to build on. It's when our customer has money in her pocket. It's what she's shopping the store for things that she does always have money for. And it shows up in bedroom, bathroom, kitchen items that are basically the capital expenses for her for the beginning of the year. So we want to go into this season with really loaded with the right items, what we think is the appropriate promotional activity in Q1 during this important tax time.

Operator

Operator

[Operator Instructions] Our next question comes from Robby Ohmes with BofA Global Research.

Robert Ohmes

Analyst · BofA Global Research.

I guess, I want to just follow-up a little bit on the Family Dollar strategy. I mean it sounds great with Rick McNeely very focused on getting the discretionary going. But can you give us how should we think about the long-term outlook for Family Dollar, if discretionary does continue to underperform? Can you still get the gross margin up or the profit contribution up? And also the weakness at Family Dollar from a same-store sales perspective, is there any pressure you're seeing from all those Dollar general stores that have opened over the last couple of years as well?

Gary Philbin

Analyst · BofA Global Research.

Robby, this is Gary. Listen, I don't think it's either/or. I mean the same way that at Dollar Tree, we've always gone after what you do to drive the business. That tends to be on the consumable side of the store. And then what do you have to do that is on the customer maybe want list instead of needs list. So what Rick brings to it is that process. And our strategy is very clear. We're speaking with one voice, not just to our people, but also to the trade, which goes a long way. And a lot of the discretionary business is things that we can import, the things that we can drive the business on because we invent the product. Yes, our customers need basics, but when you get to the seasons, when you get to cook out time, when you get to celebrations, we're introducing Hallmark cards into Family Dollar this year. You heard us talk an awful lot about that over the last 18 months at Dollar Tree in the same kind of card assortment, slightly different, will be into Family Dollar stores as well. And even if it's in consumables, I think it's important to just point out maybe what's different at Family Dollar is our private brand business. And while it's, "a consumable," it's a higher-margin category across all of our own private brands. So that's something that we drive as well. Our immediate consumption is also a consumable, a snack, a drink. Those also are above-average margin. So those are the things that Rick is going to bring to the party. And then like all good retailers, we have competitors out there. And what we like about H2 is the lift we've been getting with the format has typically been in places where we don't see because we have that kind of competition out there. So that's why we're happy with the H2 lift as we go into 2020.

Robert Ohmes

Analyst · BofA Global Research.

That's helpful. And just a quick follow-up. Kevin, thanks for getting us to that $5.42 base sort of number for this year when you have everything back. What algorithm should we use for that $5.42 sort of adjusted number for this fiscal year?

Kevin Wampler

Analyst · BofA Global Research.

Yes. I think when we think about it long term, Robby, is, obviously, we've got a lot of noise in the number the last couple of years with various charges and onetime discrete costs and so forth. But on a general basis, my viewpoint would always be, we're going to look to grow our bottom line faster than top line. And I think we're always looking to say, can -- we want to grow 10% plus on our EPS. It is always the way we're going to look at it. And I think, historically, we've been able to do that. I think we're going to get back to that as we go forward. And while we don't traditionally use an algorithm per se, that's just how I think about it from a metric standpoint.

Operator

Operator

[Operator Instructions] Our next question comes from Simeon Gutman with Morgan Stanley.

Simeon Gutman

Analyst · Morgan Stanley.

It's Simeon Gutman. My first question is improving discretionary at Family Dollar, can you talk about what hasn't been working? And I think on the call, you mentioned that the food and consumables were growing or were positive? Does that mean that 2/3 of the business is comping positive? And any other color on that, please?

Gary Philbin

Analyst · Morgan Stanley.

Simeon, well, I think you've teed it up. The priority for us is to go after the discretionary business at Family Dollar. We've been happy with the consumables because it's been driving the traffic. But like I said before, you got to do both. So what's not working? We can spend a lot of time on that. But I think it's more about our process. It's about the value we bring to our customers as being in stock on the right items and the right store. It's inventing what's new. I think sometimes we fall into the trap. This is a customer that counts on Family Dollar for basics, without a doubt. You've got to be right on that. You've got to be ready on 1st of month. You've heard me say we got 13 holidays at Family Dollar, 12 1st of the month and the extra ones, the tax refund time. But that also means we got foot traffic in the store and the ability for us to find the right items in apparel, on seasonal, on electronics, on toys, those are the type of things that need value, the marketing behind it, the price-value equation, promotional activity. And really, those are the things that I think between Mike and Rick and the team at Family Dollar are very focused on right now to build this up. And I don't know another way of doing it, Simeon, other than going 4 feet by 4 feet across a store or when we're over in Asia, going through our items. We go through a SKU at a time and say what are we buying? What's the value equation? What's in the marketplace? And that's always been our process. So it's about that as much as it's about the item.

Simeon Gutman

Analyst · Morgan Stanley.

And I assume it's iterative. But is there a point in 2020 in which you have your best foot forward for some of the buying that you mentioned in Asia? Some of the new items? New resets? When do you have that offering in place to be able to judge if some of the new stuff is working?

Gary Philbin

Analyst · Morgan Stanley.

Well, on a seasonal basis, we get a grade at the end of every season. So that part is sort of easy. Now as many guys sort of go back and reboot for the next year on what I would consider some of the basics on imports. So we -- but we can accomplish if you've been into an H2 on the impulse tables on our queuing line on some of the basics there every day. There, we have a chance either to do resets in some of the categories, which might need a major reset or to put in some impulse items that we can tap. So you'll be iterative as we go through the year, both on -- both of those parallel paths, what are we doing across the categories and what are we doing from an in-and-out basis on some of the impulse categories -- it's not -- now unlike what we do at Dollar Tree, but different from the standpoint that there will be items, some at $1, but we have an opportunity to sell to customer here the things that she -- maybe at the end, that was on our list that's something cool at $5.

Operator

Operator

Our next question comes from John Heinbockel with Guggenheim Securities.

John Heinbockel

Analyst · Guggenheim Securities.

So Gary, let me start. In the H2 remodels, what type of discretionary comp lift are you getting, number one? And then number two, when you think about Family Dollar real estate, what are the thoughts right now in additional store closings and/or conversions? Or are you -- where you think you want to be right now?

Gary Philbin

Analyst · Guggenheim Securities.

Well, for the H2 on those -- the lift that we're getting, which we've called down around 10%, it's basically going up with the same way the fleet is. So which I think is a pretty good effort because keep in mind, what we've added in are additional frozen food doors, which fits a consumable line and expands that offering. We've also putting a queuing line that is a bit more of a mix of both discretionary. But the fact that we've sort of -- if you go back to last year, we were talking about a slightly negative impact from the discretionary. As we've gone through the year, we basically have gotten it to the fleet average. The issue is we need to improve the fleet average. And so part of that is what we're going to do across the entire chain, not just H2. But H2 is built to expand margins. We have put in the WOW tables. We have the opportunity with a queuing line. We have private label primarily displayed in the H2s in a bigger way. We got immediate consumption out there, like I said before, is at a higher margin. So those are the things that, over time, I'm counting on H2 to continue to drive the expansion as we go through our continued refinements of H2. And the second question, John?

John Heinbockel

Analyst · Guggenheim Securities.

Yes, real estate at Family Dollar, right? Do you need to do more closures beyond what you've done this year? And would it be helpful to do more rebannerings?

Gary Philbin

Analyst · Guggenheim Securities.

Well, we've always taken a look at what's it take to stay within the fleet in terms of top line sales, cash contribution. I think last year, what we were able to accomplish with the 400 closings was just get the stores that weren't going to get a lift because, in some cases, too small or the town had shifted, all the various reasons that we called out at the time. Yes, I think we take a look at the end of -- basically a lease term, and we take a look at the future of the store. Our guidance calls out something -- I would say, history says, between 75 and 90. I think we've put in over 100 this year on closings, and I think that reflects the continued really taking a look at all the stores and what it takes to stay within our store base as we continue to do and get better lifts on our remodels. Our fleet will change. We will have more and more stores be 5 years less -- 5 years or less, since they've been touched last through the new stores, H2 renovations, what we've closed, what we've rebannered. So our customer at Family Dollar is going to see a different fleet of stores.

Operator

Operator

Our next question comes from Chuck Grom with Gordon Haskett.

Charles Grom

Analyst · Gordon Haskett.

Just, Kevin, just wondering if you could amplify on the complexion of the operating margins in 2020, both at the Tree and at Family. Just kind of what you're expecting by banner. I know there's obviously the tariff and the ocean freight, which looks like it's going to impact the annual number by probably about 20 basis points for the total company. Just wondering if you could just sort of walk through each of the segments for us.

Kevin Wampler

Analyst · Gordon Haskett.

Yes. Chuck, as we look out, to your point, in total, we are looking for improvement in our gross profit line for the year. Again, it is a little more back half oriented, where we see that improvement as we cycle the tariffs that we called out for Q1 and Q2. And to your point, the tariffs affect the Dollar Tree banner. Probably about 80% of the tariffs are related to Dollar Tree. There are some Family Dollar effect out of those tariffs as well. So I think if you look at that, I think the other point that we have going on in gross profit is distribution. And I think we've seen a little more pressure on the Dollar Tree side than the Family Dollar side. But in general, I think we'll see -- we're going to see improvement in both and -- as we go through the year. So I think that's kind of how we're thinking about SG&A. On the other side of the equation, the SG&A side, I think, is flat to slightly better. And again, obviously, top line helps dictate that as well as us controlling our costs. And obviously, the pressure point has been store labor with the average hourly rate increases. And again, we always have initiatives to help reduce that, and the team continues to do that. But that's the one point of pressure really on the SG&A side.

Charles Grom

Analyst · Gordon Haskett.

Okay. That's helpful. And then, Gary, just one for you. Just the thoughts the pivot on the multi-price points. Can you maybe just speak to the number of SKUs? You're going to be testing a number of stores in 2020, how it's going to roll out? And I guess, relative to the performance that you saw last year.

Gary Philbin

Analyst · Gordon Haskett.

I'm going to hand it over to Mike, if you don't mind, just because he's been leading the charge on this one.

Charles Grom

Analyst · Gordon Haskett.

No problem.

Michael Witynski

Analyst · Gordon Haskett.

Yes. Thanks for the question. We look forward to the new categories. There's going to be about 20 new categories across the store in 4-foot sections and the variety of categories that you said. We're excited about them. They'll start landing it, I would say, 2/3 of them in this month and then some in late April, early May and then cleaning up just a few in October. But we're excited about them. They're going to be more of the general merchandise and the excitement in the WOW. We've looked at the marketplace. We know it's out there. Those price points of $5 and below. And we're going to bring some nice products with some good margins for the company.

Charles Grom

Analyst · Gordon Haskett.

Okay. And just one more, if I could just sneak in, just the decision not to do more consumables. I guess the question was like, why did it not work? Or you feel like you can just show greater value on the discretionary?

Michael Witynski

Analyst · Gordon Haskett.

We believe we can show the second part of your thought is the better value. It's what Dollar Tree is known for is bringing that excitement in WOW. We know the manufacturers that can help us produce those products, and we think we can bring more value to the customer in those categories.

Operator

Operator

Our next question comes from Scot Ciccarelli with RBC Capital.

Scot Ciccarelli

Analyst · RBC Capital.

Scot Ciccarelli. Question. Did you guys pick up the extra $19 million that you called out as a tariff headwind in 4Q? Because I think there were some delays on those -- on that tariff implementation. And then related to that, does the threat of tariffs, which can obviously be implemented very quickly, potentially influence how you might be viewing the Dollar Tree Plus! test?

Kevin Wampler

Analyst · RBC Capital.

Scot, as it relates to the Q4 tariffs, again, we did see those flow through as we guided to. And again, in the prepared remarks, I called out the fact that within the Dollar Tree banner itself, it was basically about 65 basis points of headwind. So those did flow through. And as you -- and really the change in tariffs that happened since we last spoke was the 4A going to -- from 15% to 7.5%, but that it actually didn't happen until February 14 after quarter end. So really, everything we talked about when we talked to you last at the end of Q3, it was in place, and we did see it flow through our P&L.

Scot Ciccarelli

Analyst · RBC Capital.

Got it. And then...

Gary Philbin

Analyst · RBC Capital.

Scot just second piece. Dollar Tree Plus! 2.0, I think the way we're thinking about it, here's a chance to expand the circle for Dollar Tree. That's why we're doing it as much as anything to do that and expand margin because we think we have the opportunity here to really manufacture the type of items that we've done at $1 price point. So let's do some of the same things that create value, create that WOW effect. And that's why we're doing it. So listen, I'd like to think that we're in a stable environment here for tariffs. That gives our team a chance to go over and continue to mitigate on each buying trip and find value and add items and drop items. It's what we do. It's easier when we obviously know the rules that we're playing with, when we go over. So I think Dollar Tree Plus! is about expanding who comes into a Dollar Tree. That's our primary purchase and have them buy more.

Operator

Operator

Our next question comes from Kelly Bania with BMO Capital.

Kelly Bania

Analyst · BMO Capital.

I guess, just another one on mix. As you think about your guidance for this year, what are you planning in terms of mix, particularly at Family Dollar? Obviously, a focus to improve that, but just curious what level of success you're baking in, in terms of that mix improvement?

Kevin Wampler

Analyst · BMO Capital.

Yes, Kelly. I think as you think about it, our consumable mix were approximately 77% consumables at this point in time. So to move it, it takes a lot, as you might imagine. The plan would be to, obviously, have performed better in discretionary this year as we go through. Obviously, we're disappointed in Q4 in that arena. As we go through the year, we think we can positively affect that. It will have moved it a lot in the first year, maybe not a lot, but I think it builds the foundation to continue that improvement going forward is the way we would think about it.

Gary Philbin

Analyst · BMO Capital.

Kelly, I would be disappointed if we don't get to the fourth quarter and have a much better season. Part of it will be we've got a better calendar for sure. Part of it will be some of the efforts we made in January on the buying trip. So I think by the time we get to the holiday season, at Family Dollar, my expectation is we ought to see improvement year-over-year. And that's what we're tasking ourselves with. So as we go through the year, we all pick up steam, but don't lose sight. The other piece of this on the consumables is we want to get after the great offers on the private brands, which our customer sees great value versus national brands. We -- that's the same kind of effort we need there as much as we need on discretionary consumables. Within consumables, we can drive private brands.

Kelly Bania

Analyst · BMO Capital.

Okay. That's very helpful. And then maybe just a follow-up. Can you just provide a general update on turnover? And how that's trending at both banners and the DCs? And just how you feel about the compensation structures across the organization?

Michael Witynski

Analyst · BMO Capital.

Yes, thanks for your question. This is Mike. Our turnover at our retail stores is actually trending to be that we just finished up the best year we've had in the last several years at both banners, Family Dollar and Dollar Tree at the store manager ranks. And at our DC, we do have turnover. And we -- as we look at the competitive environment and the average hourly rate by markets, we are adjusting accordingly to mitigate that as much as possible.

Operator

Operator

Our final question will come from Judah Frommer with Crédit Suisse.

Judah Frommer

Analyst

First, I just wanted to circle back on the tariffs and the $47 million impact in the first half of this year. I think we kind of felt like we were done once we got the $19 million disclosure for Q4. So what's changed? Is there more timing impact or have mitigation efforts? Are they not seeing the same results that they saw last year? And do you feel like the $47 million should be the end of it, if tariffs stay in place as they are today?

Kevin Wampler

Analyst

As it relates to $47 million, to your last part of your statement, yes, we do believe that if tariffs stay as they currently are that the incremental piece we're seeing is the last major incremental piece. It's always going to change based on the mix of products we select and bring to the marketplace. I don't know -- from an overall standpoint, if the standpoint of $47 million additional this year, we have to remember a couple of things. One, at this point in time a year ago, Lists 1 through 3 were 10%. They're now at 25%. List 4A at 7.5% did not exist. So basically, that's what you're -- we're cycling against. And then in some instances, we've decided not to mitigate some of these just based upon the value perception of the product that we bring to the marketplace. So I think those are some of the things that play into that. But I -- to your point, this should be -- assuming that things -- the tariff rules stay as they are as we get through the first half, then it becomes more of an even playing field going forward.

Gary Philbin

Analyst

And Judah, I would just, [ for up to ], we continue to work on supply chain. It's not the easiest thing to lift up a supply chain from China to move somewhere else, but we have done it. And we've moved it to other Southeast Asian countries. We moved some back domestically. We move some to Mexico. So that's part of what we do on every trip. So it is something that we have -- as long as we have visibility to it, we can make better choices on what we want to buy to. So stability will go a long way. But the $47 million is what we see because we still got inventory flowing through in Q1 at the higher 15% on 4A. The 7.5% didn't go into effect till Valentine. That's going to take a while to unwind. And then we'll have that product going through that wasn't in place last year. So I hope that gives you some color on it.

Judah Frommer

Analyst

Yes, that's really helpful. And then lastly, I was just hoping maybe you could help us with some color on top line trajectory kind of early in Q1. I think some other retailers that saw that squeezed during the shortened holiday period have given some color around kind of the bounce back in February. It seems like maybe that should be easier in Dollar Tree, given potentially promotions weighing down price in Family Dollar. And then, anything you could call out on coronavirus-related demand or stock up at either banner in the last week or 2?

Gary Philbin

Analyst

Well, the -- I called out really I've always thought the efforts around our seasons are so important at Dollar Tree, which is why I called out Valentine's Day and a much better holiday this year, and we gotten out of the gates quickly and lots of love in the air. We sold over 10 million-plus balloons and cards. And so that all felt pretty darn good to us for Dollar Tree and been a good Valentine's at Family Dollar, which is a smaller department. But the bigger opportunity there was tax time, which I called out on some of the promotional activity. We certainly are seeing a spike on anything that's related to hand sanitizers and cleaning surfaces. But I would say we're also in 1st of month right now in tax refund time. So right now there is money in the market for all those reasons, plus a heightened efforts for everyone to wash their hands and use hand sanitizer. So we're seeing that in the stores as well.

Operator

Operator

Thank you. This concludes today's question-and-answer session. I will now turn the conference back over to Mr. Randy Guiler for closing remarks.

Randy Guiler

Operator

Thank you, Britney, and thank you for joining us for today's call and for your continued interest in Dollar Tree. Our next quarterly earnings conference call to discuss Q1 results is tentatively scheduled for Thursday, May 28, 2020. Thank you. Have a good day.

Operator

Operator

This concludes today's call. Thank you for your participation. You may now disconnect.