Kevin Wampler
Analyst · Telsey Advisory Group.
Well, Joe, I think as we think about it, I mean, we obviously always think there's opportunity in both. Even if we've made a big leap this year with the Family Dollar operating income going in the right direction, it's still not where we want it to be ultimately. We've made big strides. And we do believe, obviously, as we began 2020, we spoke a lot about discretionary business and building that side of the house and us being a more important player in building that kind of muscle. And obviously, the pandemic helped with that, but we do believe that we've made strides. And again, I think Mike, in his comments, talked about the fact that are just -- we're growing twice the market in that piece of business. So that's a great opportunity to continue to go.
But that doesn't mean we don't think there's other opportunities as well. You look at the -- as we talk about the combo store, we think that's a great opportunity. We believe there's, at a minimum, 3,000 locations out there where we can play an important role in our customers' lives on a day-to-day basis and be their place to shop for many, many things. They may not live close to a large metropolitan area. And so it's a big opportunity as we think about it. So a lot of opportunity there.
I think on the Dollar Tree side, I think, again, we always believe there's opportunity. And Dollar Tree has evolved over the years, as you well know, in the sense of we always reinvent ourselves. Most recently, we've talked about Snack Zone. We've talked about our Crafter's Square initiative. And again, some of these initiatives are traffic driving. Some of these are really margin driving and -- but it's always relevant to the consumer, and the $1 fixed price point does not go out of style. People love the value it provides. And now we can add upon that, obviously, taking the Dollar Tree Plus! opportunity, expanding into 500 stores, continuing to learn and build upon that and really be able to take that and benefit both banners by taking that $3 and $5 product.