Lee Schram
Analyst · Jamie Clement with Sidoti & Company
I will continue my comments with an update on our progress, first at the enterprise level and then for each of our three segments. I will also include throughout a perspective on what we hope to accomplish in 2008 and wrap up with an update on our cost reduction initiatives. At the Enterprise level we are pleased with the momentum we have achieved on our process improvements and resultant cost reduction initiatives, while work here continues we have a solid infrastructure in place coupled with a strong economic resistant annuity based core check business. These are great foundational pillars to build upon. We will not take our eye off costs but our transformation efforts are now shifting to focus more heavily on revenue expansion initiatives. During the fourth quarter we further clarified our revenue growth drivers and frame them into three major groups; strengthening our core check and office products platforms, adding adjacencies and enablers including transaction, loyalty and retention and monitoring and protection solutions. Finally, expanding our portfolio by adding higher growth services for small businesses, this may also include in the future, penetrating additional new higher growth markets like medical, telecommunication and government with our core office products and services. Revenue growth will come from investing organically, expanding and creating partnerships and tuck in acquisitions to augment growth. We made progress on key enablers including improving our e-commerce and analytics capabilities and focus more crisply on key vertical segments and enhanced merchandising both for small businesses and financial institutions. I will incorporate examples of these potential new revenue opportunities and key enablers throughout my segment updates. Now shifting to our segments, the Small Business Services we had another solid quarter of new customer acquisitions driven by our Deluxe Business Advantage Program. Continue to expand custom color products through the Johnson Group acquisition and announce an exciting partnership with Website Pros. As initially mentioned on our third quarter call we did see some continuing signs of softness in our retail and contract verticals that we believe are driven by economic conditions that also had some impact on our holiday greeting card program in the fourth quarter. We made progress in expanding our e-commerce capability but still have much more work to do here with interfacing state of the art customer facing tools with back end systems. The results of our second wave of an extensive vertical segmentation pilot with retailers, contractors and other professional services so far have been very encouraging. Initial pilot results show that our share of wallet, average order size and breadth of products purchased increased. To give some more color here, orders already placed have exceeded our forecast by 36%, we are seeing a 35% greater response rate compared with our control group and a significant shift of almost three times to products that help our customers grow rather than simply run or maintain their businesses. In 2008 our focus again will be on profitable revenue growth, we remain focused on acquiring new customers and increasing our share of wallet where we believe we can sell more personalized forms and related products as well as higher growth solutions including custom, full color, digital, web to print and promotional products. In addition, we see opportunities to help small businesses grow by expanding our portfolio into marketing services such as logo design, website creation, campaign management, mailing and other related services. We are investing heavily in the first half of the year to build out stronger e-commerce and vertical segmentation capabilities that we believe will help drive higher revenue growth in the second half of the year. We also believe given current market conditions that we need to more prudently plan at a lower revenue growth rate. In Financial Services we continued again this quarter to proactively extend several check contracts with existing national customers. Order volumes in the quarter were flat year over year despite ongoing check writing decline. Our attention rates remain in excess of 90% and new acquisition rates remain strong especially in the Credit Union space. We continue to simplify our processes and take complexity out of the business while reducing our costs and expense structure. In addition to our strong core check revenue we made progress in the fourth quarter in advancing new non-check revenue expansion opportunities and had our strongest revenue quarter in 2007. To give more color here; from our suite of customer loyalty and retention solutions known as impressions we launched 11 new customers with revenue that will ramp and extend throughout 2008. For Deluxe calling we added several new scripts and customers and we successfully completed an initial pilot with a very large financial institution. We will be extending the call pilot this year and starting a test of our on-boarding welcome home tool kit solution with them this quarter. We also saw a meaningful revenue increase from our store value gift card program and finally in the monitoring and protection space we strengthened our relationship with our key partner that we expect will help drive more revenue in this space in 2008. Momentum is clearly building in these new non-check revenue initiatives both inside the company as we build better go to market product launch capability and externally with our customers. These new initiatives are helping Deluxe be viewed by financial institutions as more than just a check provider but as a trusted partner. They are singles and doubles right now especially with the expected financial institution focus on controlling costs this year but have the potential to contribute more significantly over the next several years. In 2008 we expect to maintain our high retention rates and acquire new check customers, we also expect some revenue contribution from the new loyalty and retention store value gift cards and monitoring and protection offerings. Our expectation is that these new initiatives could add 2% to 4% incremental revenue in the Financial Services segment this year and they are also accretive to operating income. Finally, we will continue the simplification work with the goal of taking complexity out of the business and reducing our cost structure. In Direct Checks we reported a 2% revenue decline in the fourth quarter, our investments in free standing and insert impressions focused on selling additional products such as holiday greeting cards, store value gift cards and premium price features and accessories are expected to continue enhancing results. We also had a slightly improved operating income profile in the fourth quarter with an operating income to revenue ratio of close to 30%. In 2008 we expect higher single digit declines in revenue driven by consumer driven declines, the year over year lapping of several new feature and accessory initiatives and the first quarter of 2007 $3 million weather related revenue carry over from 2006, this alone drives almost a 1.5% decline for the year. We are also starting to focus on other products and services that we can sell directly to consumers in addition to checks and related accessories. We expect the continued increased free standing insert advertising and enhanced internet search engine spend will be offset by lower manufacturing costs and lower SG&A, keeping our profitability profile within one to two points of a 30% operating margin level. In addition to these actions in each of our segments here is an update on our costs and expense reduction initiatives both the originally announced $150 million program and the more recently announced $75 million addition to the program. Overall we had another solid quarter, delivering to our expected levels on the $150 million reduction initiative for an additional 60% this year on top of the 10% achieved in 2006. The balance of the $150 million in costs reductions, approximately 30% or $45 million is expected in 2008. For the incremental $75 million in cost reductions announced on the third quarter 2007 call we expect approximately one third of the reductions to be realized in 2008 and two thirds or the balance to be realized in 2009. You may recall that we indicated around 50% to 60% of these savings were expected to directly benefit the bottom line. In the fourth quarter as we indicated on the third quarter call a little less than 50% to 60% fell to the bottom line primarily due to investments in non-check revenue initiatives and acceleration of cost reduction investments. For 2008 reductions again will not necessarily be linear through the quarters and approximately 50% to 60% will also fall to the bottom line. However, the percentage will be lower in the first half especially in the first quarter as we are more aggressively investing in new non-check revenue solutions and key enablers both of which are expected to drive additional revenue in the second half of 2008. Here are some highlights of the key cost reduction activities for the fourth quarter and continued areas of opportunity as we move forward, in addition to the ongoing savings that are occurring each quarter from previously implemented actions. In our go to market sales and marketing our focus continues to be on realigning sales and marketing back end operations and refining our channel management structure through process centralization, simplifying business processes, platform and tool consolidation and leveraging e-commerce and vertical segmentation capabilities. For fulfillment we had a strong quarter on lean productivity improvements and indirect spend reductions. In late October we completed our initial implementation of the new flat check delivery package. For 2008 we expect to continue our lean product standardization and direct and indirect spend reduction initiatives plus advance our work on realigning to a common manufacturing platform. We also plan to initiate more strategic supplier sourcing arrangements and enhance value stream mapping improvements and efficiencies. Finally, for shared services infrastructure we continue to make good progress in information technology driven by data center cost reductions and other system utilization, networking and voice communication efficiencies. In 2008 we expect to continue to reduce costs in each of these areas mentioned as well as better rationalize and standardize applications and technology and more strategically align IT capability and delivery with our business segment needs. For our other share services infrastructure functions including finance, human resources, real estate and legal we continue to standardize more of our internal processes and improve efficiency. Opportunities still exist to centralize, streamline, standardize and improve efficiencies in these functions. As you can see we made solid progress in the fourth quarter and in 2007 but we still have a lot of work and opportunities ahead of us in 2008. We expect economic market challenges especially in the first half of the year. Continued strong progress in our cost reduction initiatives, stability in our core check and office products revenues and more meaningful revenue contributions from our new revenue offers and key enablers. We are confident that as we continue to execute we can have another year of strong progress and financial returns. Before I open the call up for questions I would like to take this opportunity to thank all the Deluxe employees for their hard work and dedication which helped make 2007 a great success. Thank you all Deluxers. Now Rick, Terry and I will take your questions.