Hao Cao
Analyst · Morgan Stanley. Please go ahead.
In 2023, advertising and other revenues surged by 135% year-over-year with its revenue contribution increasing from 4.4% in 2022 to 13.2%. This remarkable growth was driven by revenues from our new revenue-generating models. Capitalizing our strengths in gaming content operations since 2022, we have been exploring diverse avenues for commercialization beyond the traditional virtual gifting model. The robust growth of gaming membership business and certain smaller innovative initiatives, such as our voice-based social networking service, both contributed to other revenues in 2023. In 2024, we plan to dive deeper into commercialization directly related to games. Given that the majority of our platform's core users are gamers, there is a clear demand for game prompts and new games which closely aligns with our platform's gaming content. Firstly, we will bolster and broaden the scope of gaming membership business, aiming to expand this service to more game genres. We plan to unveil new revenue-generating products and marketing strategies tailored to distinctive characteristics and player needs. Secondly, we will ramp up our focus on performance-based game promotions. We intend to pivot away from streamer-sponsored product placements and gradually transition to performance-based promotions, such as cost-per-sale model. Streamers will have the flexibility to select new games for promotion based on their expertise and audience preferences. The CPS model has been operational for some time now, yielding promising results with conversion rates surpassing market averages. Furthermore, our other smaller innovative businesses have shown promising momentum and are now making revenue contributions. While these ventures currently operate on a multi-scale, we will keep you informed of their progress and expand. Overall, we anticipate advertising and other revenues will grow year-over-year in 2024 with their overall revenue share exceeding 20%. Given the impact of macroeconomic factors and internal operational adjustments on traditional live-streaming business, we expect live-streaming revenue to experience downward pressure in 2024 as the overall revenue share from live-streaming remains significant. The rapid growth of our innovative businesses may have a comparatively limited effect on the company's overall revenue scale. Despite potential short-term growth pressure, as we fine-tune our core business, the company's financial remains solid and we continue to pursue breakthroughs in our innovative businesses. For example, in October 2023, we joined hands with Taobao and game developers to launch the game Shopping Bonanza on DouYu's official live-streaming channels on the Taobao platform, as well as live-streaming sessions on DouYu's platform, selling game prompts and gaming merchandise from popular mobile games like Genshin Impact, League of Legends, Dota 2, and CrossFire. Gamers showed considerable demand for those offerings. The result of this campaign proved that streamers have a substantial influence on gaming commercialization, unveiling vast potential opportunities. Moving forward, we will delve deeper into additional revenue-generating avenues within the gaming content value chain. Thank you. Next question, please?