Rick Cardenas
Analyst · Wells Fargo. Go ahead please. Your line is open.
Hey, John, this is Rick. I’ll go through those questions. So lower marketing is part of the 100 million to 150 million – 100 basis points to 150 basis points. I’m sorry. But most of that is going to be from our labor efficiencies that we’ve come to play. As sales go back up depending on what the competitive environment looks like we will market. I mean, Olive Garden is a national brand. And one of the benefits of Olive Garden is their scale and their national footprint. So Olive Garden will be on TV nationally, because we think that’s a big competitive advantage for us. And so marketing will come back not to the level it was before, but most of our 100 to 150 basis points is going to be on the labor front. As it relates to unit potential, while we’re not going to give a number on units, Gene did mention Olive Garden, seeing that we could potentially go into smaller markets because of the business model enhancements that we’ve made, but other brands are going to fill in markets. I mean, one of the things that Gene mentioned earlier about Cheddar’s is, they don’t have scale, they really don’t have a whole lot of scale in most of the markets there are in either. So we really believe in relative market share and we think Cheddar’s has the opportunity, LongHorn has the opportunity, all of our brands have the opportunity to build scale in some markets they are in, while still growing into new markets. And in regards to cannibalization, we haven’t given that number in a long time. And most of the cannibalization would be at Olive Garden. And Olive Garden isn’t growing that many restaurant, so the cannibalization isn’t that impactful for us. And as it relates to the other brands, as we do go into some markets that we already have restaurants in, because we’re so, especially for Cheddar’s, because we’re so disbursed on where we – where our restaurants are. When we add a new restaurant, yes, we will have some cannibalization, but the business model is so much better now that we believe that is the right thing to do, plus it actually leverages some of the G&A and other things in that market, even our supply chain. So while our restaurant level margins may tick down if we cannibalize, the cost outside the restaurant will get better.