Warren Wen
Analyst · Wei Xiong from UBS
Okay. In line with our first strategic optimization, we have remained committed to utilizing our SaaS solution to empower our agent partners, which we believe is at the core of our long-term economic moat. As such, we continued to upgrade our DUODUO property sales SaaS solution in the third quarter to help agencies to better market their solution through their agents' private network. By leveraging official accounts and mini program on WeChat, our SaaS solution enables agencies to attract customers through the release of introductory videos for high-quality property listings. Meanwhile, we have also developed new features to help agents refine their operations without a different stage of -- throughout the different stages of their careers. For example, during this quarter, we introduced a series of marketing incentives, including new user acquisition awards and a property viewing price [wheels] to stimulate agent activity. We also introduced platform coupons as a complement to these marketing incentives as well as an agent development system, which has helped agents to close transaction more effectively while augmenting the efficiency of both agency transactions and agency user acquisition efforts. At the same time, we developed innovative features to help agents refine their operations throughout the different stage of their careers. To help enhance the quality of agents' work, for example, we leveraged our ability to analyze the operating data of agents at the individual level to gain an in-depth understanding of agent needs in relation to workflow procedures, customer management and other areas at different levels of development. Through this analysis, we have helped agencies to improve their management capabilities in a number of ways such as enabling agencies to assign tasks to their agents online and set the reminders for agents' key responsibilities throughout the agents' work process. These initiatives have helped new agencies, in particular, empowering those organizations to acquire customers and organize property viewing faster. We have also adjusted the needs of most small- and medium-sized agencies for agent training, increased the usage of our products and higher engagement on our platform. As a result, our technology capabilities has enabled us to continue optimizing our SaaS solutions and service offerings and thus attract more agents to our platform. In the third quarter of 2020, the number of active agents on our platform exceeded 276,000, representing an increase of 21.98% year-over-year from the same period of 2019. More importantly, in September, the number of active agents on our platform increased by 12.9% year-over-year, while the number of active agents on our platform reached a monthly record high of 185,000.