Mark Zagorski
Analyst · Barclays. Please state your question.
You make a good point, Raimo, which is the customers that aren't working with us, in many cases, the way we attract them is through this broader basket of goods, right? And the bigger that basket of goods is, the more hooks we have to bring them in. And when we talk about greenfield wins, those are for customers that haven't used the products that we've sold through to them. So some of those may be current clients that just don't use that solution, so it's totally brand new, and some of them may be absolutely brand-new customers we don't do anything with. The thing that's common between both is that ensuring that we have lots of innovation and a big basket of goods draws them into us, where we can do that land and expand. A great example is the MFA solution, which I just mentioned, which we just launched, which has started to attract some folks, Scibids, which performance-based advertisers are getting interested in. Attention pulls folks in. So, the more touch points that we can have to bring in a greenfield customer and then expand with them over time, I think, is essential. We use that stat a lot of time, more than 50% of our customers use less than four of our key products, our core products, right? That means we've got a lot of expansion to do with current customers to sell in those additional solutions. And we know that once we hook somebody, whether we hook them through Attention or we hook them through a Scibids relationship or hook them through an MFA solution, we have the ability to continue to upsell them more things over time. And when we look at, for example, our top 50 clients, more than 50% of them use six or more products. So, we know we can upsell these customers and we can make them bigger over time. And having that basket of goods is key, and that's why we talk so much about innovation, right? Our core does great, and we continue to grow off it, but the more touch points we have, the more little solutions we can bring in there, that brings them in. They no longer become greenfield customers, they become enterprise customers, and we upsell them over time.