Kevin Ronald Sayer - DexCom, Inc.
Management
Thank you. A couple of thoughts here. First of all, with respect to pricing, as we've been competitive in Europe with Libre for quite some time, we've been able to maintain a higher price level than them because of the additional features of our product, because of the actionable alerts, the alarms, the continuous data, the connectivity, the ability to share data, all the things that really make our system unique and have a great benefit to our intensively managed patients. And we will continue to emphasize those features as we go forward. With respect to the distribution channel, we pushed hard on the pharmacy benefit channel for quite some time, and of all our initiatives, this has very much been an uphill battle. We'll win one. We lose one. Medicare is in the DME channel, so that's where we're focusing a lot of our distribution efforts right now. With respect to the long-term and with respect to cost and pricing and everything, please understand, we've had cost reduction initiatives in place for a long, long time, and those things are going to start hitting. Quentin talked about increased volumes reducing overhead. Longer sensor wear, longer sensor labeling certainly reduces our cost per day. We have electronics configurations on the horizon that will come very quickly that are orders of magnitude cheaper than the ones that we make now. We've had cost reduction plans in place for a long time. And as you look out three, four years, then we have our Verily disposable products coming, which really have aggressive cost targets, and we hit them, we can compete that way as well. For today, for our intensive world, we're going to stick to value, and we are going to go about it that way. Over time, we're prepared for whatever direction the market takes us.