Harvey Kanter
Analyst · D.A. Davidson. Your line is now open.
Yes, great questions. I think on inventory, there's two different elements to it. One, I think we have a world class inventory team. Our planning and merchandizing and global sourcing teams work in unison in a remarkable way. It allowed us to really get out of goods early in the pandemic. It allowed us to very proactively drive decisions to get back into goods early, early in the year. And I think it is literally a defining element of how we've been able to navigate really supporting the customers' desire to buy product and the demand need. So I think that's been quite remarkable. I think the other end of the issue on inventory is the fact that demand has just so exceeded our expectations. And the customer has come back so quickly that on a scale of one to 10, I might say we're a five or six right now on inventory, and we hope and believe as I've alluded to that September will build and as will October, November, and we'll be back to something more like a seven or eight, but we will be chasing goods, I think through the balance of the year. There's too many variables that I think are challenging. And the flipside is, as I spoke, we have the core skill set to be a nine or 10 on inventory. I think the reality is in this environment, the greatest level of capabilities are still being impacted measurably by containers, the ability to get goods or what have you. So that's the first answer to the question. In terms of marketing, we have typically talked about that, we think we've moved measurably in our digital transformation and how we market to our customers. And although I like to think we've moved measurably in terms of our core capabilities, and we absolutely have, I think we're in the sixth inning maybe out of a nine inning game, if you will, for lack of a better way to say it or on a scale of one to 10, maybe a six, I think we have lots of opportunities to learn and to continue to really understand how to engage consumers and digitally, I think the world's changing. And so things like the collections outfitting that I referred to or the future potential of what would be avatars or digital fitting, I think are elements that are really critically important. And we're chasing, understanding what they might mean in addition to AI and ML, which is being -- will be continued to be used in our marketing to learn. And so I think like anybody else in the direct to consumer space, there's lots of movement on the customers' part, and we continue to pursue opportunities to learn to grow and really increase our core skill set.