Harvey Kanter
Analyst · D.A. Davidson. Your line is now open.
Yeah, Mike, I will talk about it honestly at a very high level that there's an element of competitive intelligence embedded in a deeper answer, but I think the way we think about the addressable market is that, we say it's $23 billion and, and we know it is. We know that that $23 billion runs across from mass to really better and better, maybe defined as either Nordstroms or even above Nordstroms in terms of price points and what have you. We believe, we play in this space primarily think about our assortment. The assortment we have is moderate, upper moderate, and beyond that, or if you think about it in good, better, best terms, it's better and best and really, the nature of that is Ralph Lauren is one of our greatest brands, Vineyard Vines, Lacoste, those brands are great value, but they're in more upper moderate price point better and best in, and there's an opportunity, represented by some of the things we're doing with things like the DXL BTE program, which is the big Intel Essentials program, which is product that we feel very proud of. It has our unique proprietary fit, and each independent size is uniquely fit just like our core assortment, but that is product not sold in our stores and not sold on our website and addressing another part of the market. And we're continuing to work to build that, and that is represented on Amazon's marketplace today among others. There are far greater opportunities, some of which we might prioritize in within the framework of your maybe long-term view and that we're just not at liberty to go into much more detail, but yeah, there's another part of the addressable market that we can go after in a more meaningful way. It all becomes about priorities and understanding the volatility of the marketplace and timing and I think right now we have our heads down to execute where what you want, which we believe is a game-changing element of how we interact with customers and are concentrating on the better and best part of that mix to do it. And extending our footprint through things like Walmart and Target at Amazon with the big and tall program and other private brands that we carry which might be somewhat lower in price point than brands like the national brands of Ralph Lauren and Vineyard Vines and what have you.